Experience

• 

  Persistent systems

  Nov 2012 - Jan 2015

  Software engineer
• 

  Google

  Jan 2015 - May 2016

  Account manager (tvc)

  Project : Ad Manager 360 at Google India Pvt. Ltd.# Managing over 40+ publisher and advertiser accounts in APAP and NA region, as a part of vendor team.# Provided assistance with DFP product related issues affecting end result for the Publisher and Advertiser account.# Helped the highest revenue-generating publishers, such as Amazon, Trip advisor, Rogers media, LinkedIn, etc. by troubleshooting, monetizing, optimizing and resolving complex DoubleClick for Publishers (DFP) and Sales manager issues. # Guided publishers to generate billing, reconciliation and finance statements for IO and completed campaigns; also helped to generate reconciled statements in case of discrepancies.# Troubleshooting creative viewability issues, third party discrepancies, DFP Mobile and Video related issues, sales manager issues, ad exchange, etc.# Worked closely with clients to set up video ads using Ad rules and helped troubleshooting issues by using tools like Charles, Fiddler, Google tag manager, etc.# Served as point of contact for projects led by escalation management team to improve client experience and internal operational effectiveness (user acceptance testing, prioritization process liaison, emergency paging process, new feature release launches).# Managed campaigns for publishers and ensure campaigns deliver in full by contracted date. Show less

• 

  Espn

  Jun 2016 - May 2018

  Assistant manager digital ad operations

  # Successfully managed End-to-End campaigns, including planning, implementation and monetization of programmatic, search, RTB, PMP campaigns, display, mobile and video.# Trafficking, managing, QA, optimizing and monetizing campaigns to understand their requirements and help generate the expected ROI, through successful execution of campaigns.# Built comprehensive media plans, pulling available inventory and audience research (First and Third Party), such as Bluekai, oracle, exelate, etc. and create compelling proposals for new deals and opportunities. # Working closely with major agencies such as GroupM, Interactive Avenues, Omnicom Media, Havas Media, Starcom, Mediacom, Symmetry, etc. and directly with advertisers such as Flipkart, Dream 11, Maruti, Oppo, Xiaomi, etc.# Managing and generate billing and finance statements with reconciliation process on monthly or quarterly basis.# Monitored campaigns throughout lifecycle, communicating with account managers, operation managers and agencies on the KPIs and metrics derived from it.# Established new process and procedures to reduce redundancy and optimized results including implementing and documenting new technical tools to improve reporting.# Optimized and Monetized campaigns for major advertisers, including reviewing reports and making suggestions for improved performance which helped them extend the deals.# Administered several campaigns for India, Sri Lanka, Bangladesh, Pakistan, Far East countries and United Kingdom.# Supporting continual project growth by hiring, training and mentoring new traffickers and account managers; coached existing members on new tools and features in market.# Handling a part of vendor/contract team who work in setting up campaigns across ESPN and Disney sites. Show less

• 

  Amazon

  Jun 2018 - May 2019

  Program manager - amazon ads

  # Driven projects for the WW Amazon markets for seasonality events, such as black Friday, cyber Monday, new year, etc. and exhibited ~80% growth in amazon advertising revenue# Established process to increase the Amazon optimization implementation rate from 73% to 91% within a period of 3 months# Facilitated an increase the Amazon advertising revenue and product penetration for Softlines vertical by 3.17% in Q3 and 4.03% in Q4 2018# Driven multiple pilot projects to resolve various business problems and formulated new process, SOPs and impact reports# Defined optimization plans for revenue defense accounts (Tier I) and growth accounts (Tier II & III) and lead a pilot team to analyze the impact on accounts and its revenue change# Took complete ownership for a portfolio of accounts - Standard and High Value advertisers, to help them with Amazon advertising tools for UK, US and Canada marketplace# Reviewing and optimizing every account in the portfolio in complete detail to understand the current level of performance with ad spends and revenue# Worked on projects to improve the business portfolio, implementation of recommendations, Seasonality drives, etc# Engaging with advertisers and in-country Account Managers to understand their advertising goals and expectations from the program# Leading kickoff calls with advertisers and drives discussion using a preset agenda, as and when necessary Show less

• 

  Google

  May 2019 - Jan 2020

  Program manager- advertising strategy and planning(tvc)

  # Designed Global Campaign and Revenue dashboard providing real-time Google Station KPIs# Provided Ad and product based solutions which helped in better utilization of advertiser budget or ad delivery; from 96% to 99.8%# Led the implementation of product and process development changes in Google station and Ad manager; included in the product roadmap# Chosen to serve in a multifunctional role supporting several senior leaders and C-level managers; selected due to proven capacity for maneuvering multiple competing priorities while attaining all deadlines and goals# Collaborating with sales team in overseeing technical deployment of advertisement campaigns and alignment of strategies# Providing market feedback and custom solutions for better advertising experience# Working with multiple agencies and advertisers, providing custom solutions to run programmatic and non-programmatic campaigns; Improving ROI/KPIs# Managing campaign/revenue delivery, implementation and monetization of programmatic campaigns on Google Station for IN, TH, BR, MX, PH, VN, ID, ZA and NG regions# Helped defining custom campaign growth strategies and with the help of various data analysis tools such as, plx, SQL, data studio, partner portal, etc# Troubleshooting campaign delivery or product issues and flagging them to the respective teams for solutions# Designing process and workflow to improve Google station advertising suite for internal and external teams/stakeholders Show less

• 

  Lazada

  Jan 2020 - Sept 2021

  # Leading the Lazada Advertising and Marketing Solution product planning, integration, Launch and Go-to-Market across SEA region# Managing a team of solution experts and operations specialist to manage a wide portfolio of Lazada Advertising Solutions such as Sponsored Search, Sponsored Products, Sponsored Display and Marketing Solutions# Collaborate with various teams, such as technology, algorithm, local country teams, legal, finance, business risk, etc in order to develop the product strategy for market launch# Identified strategy and improvements to help develop Lazada advertising solutions and persuade product leads, country heads, CMO, CTO, CEO to better understand the benefits and roll out the feature/solution in the upcoming roadmap# Identify processes to improve the daily operational tasks performed by the regional and country teams, to help sellers/brands to adopt Lazada advertising solutions# Provide data analysis and strategic approach to introduce new features and analyze the impact of the existing feature in order to improve adoption, retention, activation, operational strategy, risk mitigation, etc.# Build BRD, SOP, workflow, release notes and other internal documentation to support product/feature launch# Help troubleshooting product related issues and flagging them to the respective teams for resolution# Conduct market/product research and interact with top Sellers/Brands to understand the business requirement and help improve/scale the product# Special CMO and Country CEO projects to help improve brand and seller experience on Lazada advertising Show less

  • Regional Senior Manager - Advertising Strategic Projects & GTM

    Feb 2021 - Sept 2021

  • Regional Senior Manager - Advertising Operations & GTM Strategy

    Jan 2020 - Feb 2021
• 

  Grab

  Sept 2021 - now

  Responsible for Project/Program Management, GTM Strategy and Business Product Planning for Self-serve Ads, promos, spotlight, dine-out and MCA# Leading a team of project managers and product operations, driving go-to-market strategies for the self-serve business across 5 verticals to grow revenue in 8 markets# Orchestrated cross-functional collaborations to successfully expand self-serve platforms into new markets, enhancing market presence and boosting revenue.# Facilitated executive alignment for key product launches, change management, negotiating blockers, and bridging product and business teams for successful rollouts.# Identified growth opportunities and influenced product decisions, supporting a significant 68% YoY revenue increase.# Pioneered AI/GAI initiatives to enhance product offerings, optimize operational efficiency, and scale the organization.# Led complex operational and strategic initiatives, executing a business roadmap that achieved revenue targets and aligned with company goals# Led high-impact projects with senior leaders, launching self-serve products that significantly contributed to company growth.# Received 'The Grab Way' Award, an honor given to the top 5% of performers company-wide, recognizing exceptional performance and alignment with core values. Show less # Drove the successful launch of GrabAds Managed and Self-Serve platforms across SEA, positioning Grab as a key advertising industry player, and achieving significant market penetration.# Enhanced operational efficiency by leading cross-functional projects and driving alignment and scalability, resulting in streamlined processes and improved performance.# Spearheaded strategic and confidential initiatives across SEA by collaborating with senior leaders and directors, ensuring high-impact outcomes and strategic alignment.# Forged strong cross-departmental relationships with product, tech, legal, finance, and local teams, ensuring seamless coordination and successful product launches.# Implemented new processes and workflows that boosted business scalability and laid a solid foundation for future growth.# Bridged tech, product, and business teams to drive effective roadmap planning and execution, ensuring cohesive and efficient product launches.# Led change management initiatives using a structured methodology, facilitating smooth transitions and driving organizational improvements.# Adapted quickly in an agile, high-growth environment, contributing to significant company success through flexibility and strategic problem-solving. Show less

  • Regional Manager Project Management & GTM Strategy - Self-Serve Businesses (Micro and SMB)

    Sept 2023 - now

  • Regional Program Manager Lead - GrabAds (Part of Chief of Staff team)

    Sept 2021 - Sept 2023