Experience

• 

  International association of assessing officers (iaao)

  Mar 2016 - now

  Director of marketing

  • Responsible for the creation, development, and implementation of marketing and content strategy, advertising and promotional campaigns that advocate the value of professional membership to target audiences, including the public at large, legislators, regulators, media industry partners, members, customers and other stakeholders• Develops and implements strategic marketing plans, initiatives and branding to create market awareness • Drives social media content and other digital presence to support marketing strategy and positive public relations• Identifies critical gaps in data or unchallenged assumptions in market research to enrich analytical impact of promotions• Responsible for allocating controlled resources to make urgent progress on critical priorities• Collaborates with business partners to ensure successful stakeholder relationships • Responsible for scripting of Annual Conference with over 1,000 attendees.• Responsible for launching Body of Knowledge on Amazon. Show less