Experience

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  La banda rooftop hostel

  Aug 2015 - Dec 2021

  General manager & revenue manager

  · Multi-awarded Hostel Manager: - Best Hostel in Spain 2017 - 6th Best Small Hostel in the World 2017 - 5th Best Hostel for Solo Female Travellers 2019 - Best Hostel in Sevilla 2020· CRM strategies based on the online reputation and the daily life of the hostel. Reporting and · Revenue Management: Data analysis, Forecasting, Event calendar management, KPIs, RM software, Monthly reports, Rate Plans, Sales strategy, Daily pricing and tracking the growth of the business.· Online Reputation Management· Monthly meetings with the staff, team building activities, HR management· Selection and interviewing process for new staff and volunteers· Event organising, from live music to charity markets, art exhibitions, DJ sessions and theme parties· Dealing with the PMS, CM and OTA's and the whole connectivity of the system· Asset Management: Improving the brand while controlling the operational costs of the business.· HR management and control of the hours invested by staff· Marketing and branding image strategies supervising the community manager on social media· Dealing and processing reservations, check-ins and reception daily tasks· Cost & Stock control· Bar & kitchen · Supervising maintenance and facilities update of the building Show less

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  Space maison apartments

  Nov 2020 - Dec 2021

  General manager & revenue manager

  · Revenue Management: Data analysis, Forecasting, Event calendar management, KPIs, RM software, Monthly reports, Rate Plans, Sales strategy, Daily pricing and tracking the growth of the business.· Online Reputation Management· Dealing with the PMS, CM and OTA's and the whole connectivity of the system· Asset Management: Improving the brand while controlling the operational costs of the business.· HR management and control of the hours invested by staff· Marketing and branding image strategies supervising the community manager on social media Show less

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  Conoce mi ciudad

  Sept 2021 - Dec 2021

  Manager

  · Development of the brand, image and online reputation· HR management· Looking for new ways of expansion and business opportunities· Assistance on Digital Marketing strategies and supervising the community manager

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  Autónomo

  Jan 2022 - now

  Freelance hospitality consultant

  · Worked with different clients both hostels and vacation rentals, SaaS companies, and consultancy big companies (AlphaSight, Guidepoint)· Design of revenue strategy both short and long term· Analysis of OTA strategy and stacking of promotions· Compset analysis· OTB Analysis and forecast· Daily Micropricing· Achieving revenue target goals· Annual Rate Plans

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  Cloudbeds

  Feb 2022 - Jul 2022

  Inbound sales executive

  · Sales processes· Hospitality consultant and expert on the PMS space· Organising pipeline and closing deals· Use of Salesforce on a daily base· Demoing and finding the pain points of every client to help them finding the best solution

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  Casa pepe hostel boutique

  Aug 2022 - Sept 2023

  Director of operations and sales

  · Managing several teams for all the locations of the brand, both operations and sales· PnL analysis and design· Bonus system based on performance targets· Definition of KPIs for the different areas of the company· Setting up new software and implementing it within various locations (F&B, Revenue Mgmt, Guest Journey)· Analysis of overall reviews and designing a strategy to increase our position· Opening of a full new location· Designing and overviewing role descriptions, tasks, and targets for each position within the company· Creation and leadership of the reservations, sales, e-commerce, and revenue management department· Forecasting· Analysis and optimization of GOP per property· Leading and working alongside marketing and design teams for the consolidation of the brand image· PR role within trade shows, interviews with media, and organizing events in the different locations· Handling and overviewing operations in different areas of the hostels: F&B, Housekeeping, Maintenance, Frontdesk, Guest Experience and Administration. Show less

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  Our habitas

  Oct 2023 - now

  Director of revenue strategy - americas

  · Managing and leading the E-commerce, Revenue, Distribution, and Reservations teams, with 8 different people and counting as we grow the portfolio· Overviewing the commercial strategy plans with the other regional directors from Ops, Sales, Finance, and Marketing monitoring results, and making the necessary adjustments to meet goals· Leading the weekly commercial review with Senior leadership and regional directors· Supervising the daily pricing strategy, making adjustments to our RMS (IDeaS)· Analysing our Benchmark data from STR and Lighthouse to make corrections to our pricing positioning· Adapting our pricing strategy to hit our Budget RevPAR goals· Working closely with Marketing and Sales to achieve the different segment Budgets (Whole Sales, Negotiated [Corporate and Consortia], Qualified, Groups, Direct and OTA)· Optimize and update all channels (OTA, GDS, Mobile, Booking Engine, CRO, Whole Sale) creating rates and overviewing that the CRS & Channel Manager works correctly· Supporting the IT teams on different PMS (OPERA) / CRS (SynXis) optimization projects· Leading the BI reporting build-up with IT on R&A from ORACLE· Supervising the reservations department establishing SOPs and providing support· Creating reports on major KPIs for internal comms within the Revenue team and for other teams (Ops, Sales, and Marketing) to understand the impact of our short, mid, and long-term pricing decisions· Reporting and tracking actions measuring their impact on Pace, Booking window, and Segmentation· Optimisation of tools CRS, Channel Manager, Booking Engine, RMS, and Rate Shopper to guarantee full synchronicity and performance· Preparing the monthly and yearly forecasts by business segment coordinating with Sales and Marketing to adapt to foreseeable demand· Owning the proposal of Room revenue budget per hotel for the following year· Maximizing occupancy for standard and superior Room Classes using distribution strategies (upgrade, upsell, overbooking) Show less