Experience

• 

  Jambar team building

  Sept 2017 - Nov 2017

  Teambuilding events intern

  - Assist in running team building events- Preparation of event props and materials- Hiring and handling of event part-timers- Account Manager for various clients (Prepare event according to clients' expectations, liaising with event facilitator and vendors)- Filmed, edited and produced videos for YouTube account- Handle Social Media Pages by preparing photographs and captions to post- Running and monitoring SEO, GoogleAds

• 

  Brawn & brains coffee

  Aug 2018 - Jun 2021

  - Social Media Management (Instagram, Facebook & Youtube)- Webstore management (processing orders, packing of coffee beans and stocktake)- Collaborations with vendors such as SP Digital, Just Dabao, Insect Feed Technologies, Beansgrocer etc.- Events & Campaigns Management such as Wicked Weekend Brunch (Chef Lewis takeover), XMAS 2020 (giftboxes, lucky draw event etc.), 7th Anniversary event, CNY 2021 - Cashiering duties- Serving of food & coffee to customers- Day-to-day operations

  • Digital Marketing Executive

    Mar 2020 - Jun 2021

  • Service Crew (Part-time)

    Aug 2018 - Aug 2020
• 

  Kung fu jb pau

  Jul 2021 - Nov 2022

  Operations manager

  - Accounts Management for over 30 clients- Oversee a central kitchen & managed 5 F&B outlets- Social Media Management & Website Design- Rebranding from a traditional image to a younger & fun brand image- Human Resource Management (Recruitment & Interviews) - Handled Locals, Work Permits (Malaysian & PRC) & S Pass holders (Vietnamese & Indians)- Created an in-house delivery service to cater to online customers- Established standard operating procedures within the Central Kitchen and between all shop outlets- Responsible for cost management, in terms of operating costs and overheads of the Central Kitchen- Ensure that the Central Kitchen and its members adheres to food hygiene and safety standards Show less

• 

  Far east flora pte ltd

  Nov 2022 - Feb 2023

  Content & marketing executive

  - Social Media Management (Instagram, Facebook & TikTok)- Campaign & Events Management for Christmas 2022, Chinese New Year 2023 & Valentine’s Day 2023- Liaise with KOLs to collaborate and engage in their services- Plan and execute product photo shoot for brands’s required visual assets- Content generation, visual production and community management for brand’s Instagram, Facebook & TikTok- Oversee and ensure website content and details are up to date - Oversee and execute timely blast and layout of monthly eDMs according to timelines and schedules and generation of report analysis- Coordinate and liaise with printers and vendors for required quotations and contracts. Show less

• 

  Kenzen group of companies

  Feb 2023 - now

  As the Marketing Manager for KENZEN Group of Companies, I oversee the marketing strategies for multiple F&B brands, including Craftsmen Coffee, Prairie by Craftsmen, and Superitto.- Sales Growth & KPI Achievement: Achieved a 10% sales increase within the first 3 months of joining. Successfully boosted sales revenue through targeted campaigns and effective customer engagement.- Team Leadership & Department Management: Led and managed the marketing department, guiding a team to achieve business goals and deliver effective campaigns.- Brand Development & Rebranding: Established a strong, vibrant brand identity, & developed cohesive visual elements across platforms to engage a younger audience.- Social Media & Content Creation: Managed and grew the social media presence for all brands, crafting content, managing communities, and executing campaigns for major holidays and promotions.- E-commerce & Digitalisation: Launched an e-commerce site for Craftsmen Coffee and digitalised loyalty programs by partnering with FlexRewards and Liven to increase customer retention and sales.- Event Management & Client Liaison: Successfully coordinated and executed events ranging from intimate private functions to large corporate gatherings, increasing event sales by over 300% at PRAIRIE. Developed long-term collaborations with brands and key opinion leaders (KOLs).- Visual Production & Photography: Led product photoshoots to generate visual assets for marketing and brand collateral, ensuring high-quality imagery across websites, social media, and physical touchpoints like takeaway packaging, menus, and signage.- New Product Launches & Concept Development: Spearheaded the launch of new products such as Specialty Drinks and Craftsmen Creamery, as well as innovative concepts like Craftsmen-on-Wheels, a mobile coffee cart.- Operational Improvements & Efficiency: Streamlined operational workflows for brands, enhancing efficiency and customer experience. Show less - Campaign & Promotions Management: Executed successful marketing campaigns and promotions across all brands, such as seasonal offers, outlet-exclusive deals, and holiday campaigns like Mother’s Day, Father’s Day, and Christmas.- Social Media Management: Managed the day-to-day social media content for Instagram, Facebook, and TikTok, ensuring brand consistency and engaging with followers to boost interaction and community growth. - Event Planning & Coordination: Supported the execution of a wide range of events, from private gatherings to corporate functions, working closely with clients to deliver memorable experiences. Contributed to increasing event sales.- Collaboration with Brands & KOLs: Coordinated with key partners and influencers to execute cross-brand collaborations, strengthening the brand presence and increasing engagement.- Content Creation & Visual Production: Assisted in the creation of content and visuals for social media, websites, and marketing collateral, including coordinating product photoshoots and ensuring timely delivery of all brand assets.- Brand Identity & Product Launches: Contributed to brand-building initiatives, including working on product launches such as Prairie Specialty Drinks and seasonal menu updates, while ensuring alignment with the overall brand identity.- Loyalty Program Management: Assisted in the digitalisation of the brand’s loyalty programs by partnering with FlexRewards and Liven to enhance customer retention and engagement.- Event Deck & Website Updates: Supported the launch of PRAIRIE's event deck and updated website content to promote the venue as a premier event destination. Show less

  • Marketing Manager

    Mar 2024 - now

  • Marketing & Events Executive

    Feb 2023 - Feb 2024