Experience

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  Banco macro

  Sept 2009 - Aug 2010

  Trainee at product

  Generation of new products related to insurance for companies with the broker associated with the bank.Support to branches for sales with materials and training.Ensure the correct development of the products on the bank's intranet together with the technical area so that the branches can carry out sales.

• 

  Danone

  Sept 2010 - May 2019

  Responsible for the Brand #1 of Danone Dairy in Argentina, leading the brand strategy, plans, communication & performance.- Own Brand Strategy, P&L, Targets & DME.- Design and development of Brand Calendar & innovation Pipeline.- Proactively identify areas for opportunities, working closely with the top management and sales team- Design and development of communication platforms and compelling product positioning that differentiates the brand from competitors - TEAM: 3 senior assistants and 1 intern.MAIN ACHIEVEMENTS:- Generation of a foundational milestone in the brand, completely changing its VIS, logo, positioning and communication- Launch of Frutas Regionales and Natural communication campaigns that had a very strong positive impact on brand indicators- Regional Fruits Project: Tripled the sales target and generated passionate comments from consumers on social media.- Launch of Natural platform with a double objective: generate new occasions and modernize the yogurt.- Construction from scratch of the importation network cross category- Team Development: 2 Assistants promoted to Brand Manager and 1 effective intern. Show less Responsible for Danonino brand strategy, communication and performance and responsible for Kids business in a cross-brand way.- Leadership of the Brand Calendar, the Communication Plan, Innovation Agenda & Brand P&L.- Decision making and development of plans based on business and brand performance, market and consumer analysis.- Business Plan with presentation to the Board- TEAM: 1 junior assistant and 1 intern.MAIN ACHIEVEMENTS:- Nutritive Snack Campaign with results above the objectives and managing to turn the negative trend of that year.- In just 8 months, transform the brand from local to global through a new VIS and communication platforms- Team development: 1 Assistant promoted to Brand Manager and 1 effective intern Show less Responsible for the Brand #2 of Danone Dairy in Argentina, leading the brand strategy, plans, communication and performance.- Development of the Brand Calendar and Communication Plan (TV, OOH & Radio Campaign / Digital Presence / PR / Brand Activation / Trade)- Leadership in Innovation projects (high complexity): Management of multifunctional teams.- Business and brand performance evaluation; market and consumer analysis (P&L, volume, SOM and brand equity KPIs)- TEAM: 1 junior assistant and 1 intern.MAIN ACHIEVEMENTS:- Relaunch of the brand including new positioning, communication platform, VIS and new products, which allowed a business turnaround.- Launch of the first high protein product in Danone Argentina, which exceeded sales targets and improved the Innovative Brand attribute.- Team development: 1 Assistant promoted to Brand Manager Show less Responsible for Development and execution of the Brand Marketing Plan, ATL and BTL communication, leadership in innovation projects and monitoring KPIs of the business and the brand.- TEAM: 1 intern.MAIN ACHIEVEMENTS:- Dino Botellas project managed to double the volume of this format with a record time launch and a strong impact campaign.- Launch of the Dino Cubos project that allowed adding a unique differential to the pot format.- Inclusion of Danonino in the Mc Donalds Happy Meal Show less Responsible to implement commercial plans for Traditional Channel, identifying key opportunities, to guarantee channel strategy implementation, delivering revenues and volume objectives.- Accountable of Proximity Channels Plans & Activations, adapting the positioning of each brand to each of the channels and geographies- Development and implementation of POS Material Toolkit for each campaign ensuring brand consistence- Development of actions and incentives that engage the retailer and distributors- Work together with the sales team to detect opportunitiesMAIN ACHIEVEMENT:- Closing of agreements and contracts with the most important kiosk chains in the country. Show less

  • Senior Brand Manager Yogurisimo

    Nov 2017 - May 2019

  • Senior Brand Manager Danonino & Kids

    Feb 2017 - Oct 2017

  • Junior Brand Manager SER

    Jul 2014 - Jan 2017

  • Assistant Brand Manager Danonino

    Nov 2013 - Jun 2014

  • Assistant Brand Manager Serenito & Actimel

    Apr 2013 - Oct 2013

  • Trade Marketing Assistant

    Sept 2011 - Mar 2013

  • Trainee at Trade Marketing

    Sept 2010 - Aug 2011
• 

  The coca-cola company

  Jun 2019 - now

  Responsible for Juices Category brand strategy, communication, business plan, performance, execution strategies and innovation agenda for 6 countries (Argentina, Chile, Perú, Bolivia, Paraguay y Uruguay)- Development of the Category Growth Strategy detecting opportunities through market assessments, trends, consumer behavior & motivations- Design & implement the innovation strategy and pipeline for every, with a strong financial backing- Implement AGE Methodology: Lead multidisciplinary teams to make projects and plans happen- Owner of Category DME- Multi-geographic TEAM: 4 Brand ManagersMAIN ACHIEVEMENTS:- Launch Del Valle Fresh Platform: Sustained growth in SOV, profitability improvement and recruitment of new consumers. - Turnaround of Internal climate survey with the leadership of People Pillar within Stills in quarantine context. Show less

  • Director Franchise Operations Arca Argentina

    Jan 2024 - now

  • Sr Manager Stills Operations Argentina y Uruguay

    Apr 2021 - Jan 2024

  • Juices Marketing Manager South Latin

    Jun 2019 - Mar 2021