
Timeline
About me
Market Research Analyst @ Hive.AI | BA (Hons) in Economics @ MAIMS | Digital Marketing | Market Research | Web Analytics
Education

Delhi international public school
-High school business/commerce, general.webp)
Maharaja agrasen institute of management studies (maims delhi)
2021 - 2024Bachelor of arts - ba economics
Digital vidya
2021 - 2022Marketing
Experience

Bizmind, e-cell of maims
Jan 2022 - Dec 2022• Orchestrated impactful collaborations with influencers, entertainers, and various clubs, significantly elevating BIZMIND's brand visibility within the academic community. Collaborated with third party vendors to organize marketing events and sponsorships, enhancing brand visibility and community engagement.• Successfully led the planning and execution of E-Summit'22, achieving 100+ student participants and a remarkable footfall exceeding 2000, showcasing strong leadership, organizational prowess, and a keen ability to deliver successful large-scale events. Show less
Marketing Head
Jun 2022 - Dec 2022Member
Jan 2022 - Jun 2022

Digital word of mouth
Sept 2022 - Dec 2022Digital marketing intern• Conducted comprehensive keyword research and competitor analysis to identify high-potential keywords and stay ahead of industry trends.• Optimized web pages and collaborated with content creators to integrate SEO strategies, ensuring alignment with targeted keywords and SEO best practices.• Audited and optimized website structure and internal linking, working closely with the development team to implement technical SEO recommendations for improved search engine visibility.• Developed and executed a content strategy aligned with SEO objectives, driving organic traffic and identifying opportunities for new content creation to address user needs and improve search rankings.• Planned and executed effective link-building strategies to enhance domain authority and increase backlinks from authoritative sources.• Regularly monitored website performance using analytics tools and prepared detailed reports on key SEO metrics, rankings, and organic traffic. Show less

Tata motors
Jan 2023 - Jan 2023Volunteer• Served as a volunteer for Tata Motors at Auto Expo 2023, engaging with a diverse audience to provide comprehensive briefings about the latest car model.• Demonstrated strong interpersonal and communication skills by effectively conveying technical information in a clear and engaging manner, fostering positive interactions and leaving a lasting impression on visitors.

Hive
Jan 2024 - now• Conducted comprehensive research on target companies to deliver actionable insights, significantly enhancing lead quality and strategic decision-making for the sales team.• Analyzed industry trends, competitor landscapes, and market dynamics to identify growth opportunities and address potential challenges in alignment with organizational goals.• Collaborated closely with sales teams to refine targeting strategies, ensuring research insights were effectively integrated with sales objectives for optimized client engagement.• Compiled detailed analytical reports on company profiles, market positioning, and financial performance to support data-driven sales strategies. Show less • Developed innovative methods for sourcing and gathering data for Hive app and Hive enterprise, managing large volumes of data daily to ensure accuracy and consistency.• Led end-to-end delivery of projects for data labelling, truth images, and brand/logo identification, representing the Hive.ai Data Analyst team and optimizing data annotation processes.• Utilized advanced data analytics tools for extracting actionable insights from diverse data sets, supporting strategic decision-making and enhancing data collection strategies in collaboration with cross-functional teams.• Designed and executed quality assurance protocols to maintain high standards of data accuracy and integrity, conducting comprehensive data audits and validation checks.• Worked closely with colleagues across various departments to ensure data initiatives were effectively integrated, promoting a cohesive approach to data-driven decision-making. Show less
Market Research Analyst
Nov 2024 - nowData Analyst
Jan 2024 - Nov 2024
Licenses & Certifications
- View certificate

Inbound marketing
Hubspot academyAug 2022 
Skill enhancement certificate course on computer applications in economics
Maharaja agrasen institute of management studiesMay 2022- View certificate

Social media marketing
Hubspot academyJul 2022 - View certificate

Google ads search certification
GoogleAug 2022 - View certificate

Email marketing
Hubspot academyJul 2022 - View certificate

Google analytics individual qualification
GoogleJul 2022
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