Experience

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  Marvel entertainment

  Jun 2002 - Jun 2003

  Editorial coordinator

  Supported Editor In Chief and Managing Editor in day to day administrative duties.Organized convention planning logistics for talent and staff, booth set up, scheduling, and hospitality events. Assist marketing and PR on bios, image library, and scheduling of press interviews, tours, and signings.Tapped to oversee relations for Latin America and Iberia based talent.

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  Sony music entertainment

  Jan 2004 - Oct 2005

  Copyright analyst, sony discos

  Hired into full-time role following internship and promoted within 1 year. Oversaw mechanical licensing of audio and audio-visual releases in US Latin and Caribbean territories. Utilized Soundscan and Billboard stats to prioritize projects for distribution of advances.Created and distributed release schedules, sales figures, payments, and disputes. Updated 2,000+ backed up licenses spanning 10 years, re-establishing relationships with music publishing community. Collaborated with A&R on label copy for production, marketing and manufacturing, ensuring 100% accuracy Show less

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  Deluz music services

  Oct 2005 - Jun 2017

  Music licensing and administration consultant

  Provide music consulting services for A&R Administration, music supervision & licensing, Copywriting, Translation of press releases and lyrics and Event Planning to independent artists, writers, producers, playwrights, influencers, music and film companies.Clients Roster include: Cinco Por Cinco Records (Notch), Crosscheck Productions, Wailers Management Group (Marley Estate), JKey Productions, DIGA Entertainment, Top Stop Music (Sergio George), MS Films, The Scout Mag, Art Of Sound, Crown King Entertainment (Don Omar), David Maldonado Productions (I Like It Like That play) Show less

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  Urban box office

  Feb 2006 - Feb 2007

  Manager, a&r administration/licensing

  Recruited as lead business affairs for indie startup responsible for contract management and establishing A&R administration/licensing processes. Registered music for US copyrights, performance societies, tracking usage and updating copyright holders. Streamlined A&R administration constructing database for budgets and distribution of advances & royalties. Pitched and secured music in content with placements in CSI Miami, El Cantante and Zumba DVD’

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  Viacom

  Jul 2007 - Mar 2020

  Lead music & licensing strategy for marketing campaigns across MTV and Comedy Central Strategize and provide solutions for creative, talent, production and partner legal teams in order to secure rights whilst positively impacting content.Develop workshops building understanding of client group needs while improving processes for short form and promotional licensing teamsEstablish procedures for 3rd party ad campaigns, consumer products and on site marketing activationsOversee client participation in beta stage for emerging internal music library, image and font foundry dealsProvide music usage data to music admin team used in negotiation of large scale music agreementsEstablish and develop relationships with labels, publishers, movie & tv studios, image houses and other rights holders Show less Oversee licensing processes for marketing initiatives tracking process, establishing guidelines, and creating customized promotional-specific legal forms utilized across Viacom International liaison for promotions advising on US content rights and relianceSelected as company ambassador traveling to Sao Paulo office for corporate wide systems training and supportNegotiated major campaign-wide deals including use of Beastie Boys’ “No Sleep Till Brooklyn” for 2013 Video Music Awards & Led Zeppelin’s “Whole Lotta Love” for 2014 Video Music AwardsPartnered with music team on strategy of multi-platform promotional artist campaigns that launched dozens of artists including One Direction, Vampire Weekend, Lorde and many moreResponsible for hiring process and supervision of freelance staff, positioning several as staff Show less Support client group on script, screener and media plan review to ensure third party rights were cleared, fit within creative strategy, and were within budgetary restrictionsAdvised on business affairs issues such as contract status, standards & practices and IP notesSecured content for hundreds of specials and priority campaigns with annual licensing budgets of up to $750,000, consistently coming in under budget amounting to hundreds of thousands in savingsLicensed over 100 pieces of content from music, imagery, album covers, quotes, lyric excerpts to contemporary art for iconic 2011 Video Music Awards promotional campaign Awarded “Best In Show” in May 2011, a corporate wide acknowledgement for employees achieving outstanding performance Show less

  • Senior Manager, Music & Licensing Strategy

    Jun 2018 - Mar 2020

  • Manager, Music & Licensing Strategy

    Nov 2014 - Jun 2018

  • Senior Coordinator, Music & Media Licensing, Music Group, EPIX, International

    Apr 2011 - Oct 2014

  • Coordinator, Music & Media Licensing, Promotions & Ancillary Programming

    Jul 2007 - Apr 2011
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  Viacomcbs

  Apr 2020 - Jul 2020

  Senior manager, creative music & licensing strategy
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  Paramount

  Jul 2020 - Dec 2022

  Director, creative music strategy

  As the Director of Creative Music Strategy at Paramount, I led a team dedicated to music strategy for marketing and brand campaigns. I negotiated rights for licensed and original music across cable brands and partnerships, collaborating in the implementation of a new team model to meet production music needs from ideation to execution.

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  Tiktok

  Dec 2022 - Sept 2024

  Lead commercial music strategy, spanish language (latam & us latin)

  Lead Commercial Music integration and licensing overseeing operations and processes on music strategy throughout Spanish language Latin America and Brazil, during a transitional phase.Focus on developing and implementing strategies for large-scale music integration effort with brands, leading the music clearance process, and collaborating with Brand Partnership and Artist Services to set music strategy for key campaigns, live streams, and programming. Design and present educational sessions on music policy, strategy, and evolving offerings to cross functional teams and clients, clearly articulating our role in the broader creative/entertainment community and serving as the expert on commercial licensing. Show less

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  Lac music

  Oct 2024 - now

  Founder