Experience

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  Israel air force

  Jan 1989 - Jan 1991

  Acting commander

  of a professional unit in addition to operationalduties, in charge of professional training.

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  Cbs news

  Mar 1995 - Sept 1995

  Research and production assistant

  The 20th Century with Mike Wallace, Eye to Eye withConnie Chung and in O.J. Simpson Trial Unit (CBS Evening News)

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  103 fm

  Sept 1995 - Jun 1997

  Head producer, "radio lelo hafsaka" 103 fm

  Part of company start-up team. Concepts development according to station strategy. Developed and implemented company marketing operations, reported to marketing manager and to programming director.• Led technical, organizational and operating changes at the station in the light of dynamic environment.• Production manager, senior editor, assistant to program manager, marketing and broadcasting campaigns, managing production crews.• Worked with advertising, PR, organizational consultants, TV and radio Second Channel Authority and suppliers.• Responsible for screening and recruiting staff. Show less

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  Paz oil company

  Jan 1997 - Jan 1999

  Sales promotions and advertising manager

  Managed and initiating sales promotion and campaigns in accordance with company strategy.• National, local and focal-point marketing.• Negotiated with media, commercial partners and sponsorship.• Working with CMO, sales managers, station managers and operational interfaces, reported to VP Commerce.• Managed advertising, PR, direct marketing, media agencies and suppliers.• Excellent knowledge of end consumer and field, developing campaigns according to local community profile.

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  Nonstop broadband internet – matav group

  Jan 1999 - Jun 2001

  Marcom manager

  First pioneer Broadband ISP , ASP and content provider under MATAV Telcom company.Led Integrated Marketing Communication: ATL, BTL, PR, Internet, promotions, exhibitions, direct mail and promotions reps. Managed products’ packaging, subscriptions and contents. Part of company start-up team. Reported to VP marketing..• Launching Broadband Internet ISP and broadband contents: sport5, satire, news, tourism.• Dynamic strategic planning of marketing promotion activities according to various marketing scenarios (ADSL and dial-up Internet)• Creation sales centers in shopping malls, exhibitions and conventions.• Working with technological interfaces, content, operation, sales and advertising promotion, PR direct mail and data mining angencies Show less

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  Oracle

  Jul 2001 - Feb 2009

  Marcom manager, oracle israel

  Marketing and marcom Manager: Established Leads Generation platform, formulatedC-level strategy, reported to VP Marketing Israel and EMEA. Implemented Web 2.0 marketing, Managed local and global campaigns. Developed organizational sales and marketing operations, interfaces, and internal communication, nurtured innovation and "green" activities. Promoted SOA, ERP, CRM, BI, PLM, SCM, DB solutions.Highlights: 42% increase in market share in the ERP enterprise market  Conservation of DB market share (70%) Penetrating ERP to SMB market Establishing "Oracle Week" Event and brand (10% growth YoY) Show less

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  Microsoft

  Feb 2009 - Jan 2012

  Managed Israel subsidiary marketing and strategy in conjunction with international operations; work with Israel, global & MEA headquarters. Product portfolio segments management: Enterprise, Public Sector, SMB, Consumers, Partners, and Developers. Launched new products (Windows 7, Office 2010, and Cloud Solutions). Marketing plans and results-driven marketing built an integrated marketing communications strategy. Orchestrated Sales and Marketing in a Matrix Organization. Manager of the Marketing team (16 people). Agencies Management: PR, advertising, directs marketing, Digital, Events, and SM.Highlights:- Introduced Microsoft Cloud solutions - Top record of 17 world's leading markets- Windows 7 launch – winning 30% of market share within one year- Launched Virtual Office SharePoint 2010 Event, ERP, BI and virtualization- Created Customers optimization sales and marketing analytical system- Best Tech Ed 2010 conference (record results in customers' satisfaction and partners' sponsorship: 13 hotels, 2000 customers, 3 tracks) Show less

  • Corporate Marketing Lead

    Feb 2009 - Jan 2012

  • Audience Marketing Manager

    Feb 2009 - Jul 2009
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  Visonic - from tyco security products

  Sept 2012 - Sept 2016

  Global coroporate marketing and marcom manager

  • Lead all marketing activities for Visonic Intrusion brand globally• Develop marketing strategy, go-to-market plans, launches, and campaigns.  Develop App and web-based loyalty program, Resulting in 400% marketing ROI Responsible for all marketing campaigns and collateral, lead generation and nurturing programs. Building advanced marketing materials with the buying cycle in mind Harness data on customer/business needs, behavior, and buying personas Responsible for over $1M annual budget, and managing a global team of employees, freelancers and contractors Setting quantifiable success matrices for all campaigns Show less

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  Johnson controls

  Oct 2015 - Oct 2021

  Driving North American multiple brands dealers channel marketing strategy: Video Surveillance, Access Control and Intrusion Alarms products and integrated solution• Create one coherent strategy and story while maintaining brands’ unique values• Harness data on customer/business needs, behavior, and buying personas• Setting quantifiable success matrices for all campaigns.• Responsible for over $2M annual budget, and managing a global team of employees, freelancers and contractors• Collaborate across the organization, to define and execute cross-brand activities and reach business goals Show less

  • EMEA Intrusion Marketing Director at Johnson Controls

    Oct 2018 - Oct 2021

  • Senior Marketing Manager

    Oct 2015 - Oct 2021
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  Vishay precision group, inc. (vpg)

  Oct 2021 - now

  Global marketing director