Experience

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  Weekendavisen

  Feb 2001 - Jun 2001

  Consultant

  Weekendavisen is a part of the Berlingske Media group (formerly Det Berlingske Officin) and has some of Denmark's best writers provide clever, peculiar and insightful stories about politics, society, people, culture, literature and new research both from within and outside Denmark.My responsibility was to conduct an internal strategic analysis of the newspaper.

• 

  Sfi - the danish national centre for social research

  Jul 2001 - Jul 2004

  Research assistant

  The Centre conduct research and carry out commissioned projects in the area of welfare state policies, and disseminate the results. The job is to generate new knowledge of relevance to society.My responsibiity was to conduct projects within the research areas: Labour market conditions and family-related issues.

• 

  Tranberg marketing rekommandation

  Aug 2004 - Feb 2006

  Project manager

  Tranberg + Partners is a full house research & insight agency that performs international quantitative & qualitative analysis.My responsibility was to conduct qualitative market research within consumer & shopper behavior and provide strategically counseling.

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  Copenhagen group

  Mar 2006 - Apr 2008

  Consultant, insights & communication

  Copenhagen Group was a strategic advertising agency, later sold to Guava. My responsibility as head of Insights was to develop the dept's core competencies and deliver strategic counselling based on customer insights. Key projects were operationalising and implementing insights in complex organisations such as SAP, TDC, PostDanmark and Tryg.

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  Guava

  May 2008 - Oct 2009

  Director, insights & strategy

  Guava (now ArteFact) is an international digital marketing agency.As head of Insights and Strategy my responsibility at Guava was to develop the dept's core competencies and deliver strategic counselling based on customer insights.The department became Neuburg A/S as a result of a management buy out, and I continued my responsibility at Neuburg A/S.

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  Neuburg a/s

  Oct 2009 - Jun 2010

  Director, insights & strategy

  Neuburg A/S (later merged with Zinckernagel to Neuburg | Zinckernagel) was a strategic marketing consultancy applying a holistic approach to creativity, technology and media to bring the right message to the right people at the right time.My responsibility at Neuburg A/S was to continue developing the core competencies of Insights and Strategy and to deliver strategic counselling based on customer insights.

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  Neuburg | zinckernagel

  Jun 2010 - Aug 2018

  Partner and director, insights & strategy

  Neuburg│Zinckernagel is an experienced team of marketing professionals, devoted to helping ambitious clients reach their objectives. My responsibility at Neuburg│Zinckernagel is - with an analytic approach - to help companies develop and deploy marketing strategy to become customer centric organisations and realise their business ambitions.

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  Wilke

  Aug 2018 - Aug 2022

  As Head of Perspectives (qualitative insights department) my main responsibility at Wilke is to develop the department's competencies, deliver strategic counselling to our clients and to help activating insights.

  • Insights Director, Partner

    Apr 2021 - Aug 2022

  • Human Insights Director

    Jan 2020 - Apr 2021

  • Head of Perspectives

    Aug 2018 - Jan 2020
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  Epinion

  Aug 2022 - now

  Director, hub lead for human minds & antropology