
Timeline
About me
Senior Digital Delivery Manager at Virgin Atlantic
Education

The windsor boys school
1987 - 1992A-level: economics
Bournemouth university
1992 - 1994Higher national diploma (hnd) business & finance distinction- Economics of Tourism- Financial Reporting- Marketing for Tourism- Managing People- Tourism Development & Planning- Tourism Operations Management

The university of dundee
1994 - 1997Bachelor of arts (ba) travel & tourism management 2:1Activities and Societies: Law Debate Team - Principles and Practice in Marketing- Fundamentals of Management- Sustainability, Business and Responsibility- Destination Management and Marketing- Project Management- Tourism Law
Experience

Kuoni
Jul 2002 - Nov 2006Web developerResponsible for updating and developing several company websites (e.g. kuoni.co.uk, travelcollection.co.uk). Gained an excellent understanding of HTML5, SHTML, CSS3 and JavaScript coding, coupled with exposure to SQL / MySQL. Use of DreamWeaver, CodePen, PhotoShop, Gliffy, Bootstrap and Inkscape. Knowledge of Apache and Linux administration (LAMP) also gained but minimal. Some SEO and Affiliate Marketing involvement too.

Jellyfish online marketing
Nov 2006 - Oct 2016Taking sole ownership of projects in line with the client’s strategy, ensuring that they are facilitated through to completion using the AGILE approach within the required time frame and budgets. Clients included EMAP Ltd, Haymarket Media Group and National Geographic.• Sole management of all internal and client focused projects using the iterative AGILE approach.• Accurately establishing full project scope, requirements and goals with key stakeholders.• Maintaining a high level of organization and control to ensure projects remain viable in terms of costs and benefits. • Working to tight deadlines within a high pressured and constantly changing environment.• Nurturing positive, collaborative working relationships with internal and external project stakeholders through regular communication and continual expectation management.• Maintaining an in depth understanding of client strategy and frequently assessing both opportunity and risk in projects.• Experience of working on multi-discipline digital projects, for example web builds to include branding and fulfilment functionality.• Identifying and driving efficiency opportunities to increase team productivity. ACHIEVEMENTS• Instrumental in managing the successful migration from Basecamp to the Mavenlink platform (a cloud-based solution for managing entire project delivery lifecycles), ensuring the CoNNect team were fully trained and the agreed processes were followed.• I identified and introduced two major processes to improve internal operational efficiency. These changes (from manual methods to online) helped decrease team workflow timeframes and also benefited several other departments.• I fostered a close and trustworthy working relationship with EMAP Ltd to introduce a new secure online customer account feature on eight of their individual brand websites such as Retail Week, Nursing Times and Construction News. Show less The Role:Responsible for the strategy and efficient day to day management of assigned client accounts such as National Geographic, BBC, Haymarket, Immediate Media Co., and Mark Allen focusing on gross profit growth.Explores opportunities and facilitates campaigns through all available marketing channels (e.g. PPC, SEO, display, email and social media) with particular emphasis on innovative initiatives.Working closely with Account Managers to communicate campaign strategy, progress and results. Assisting with the compilation of campaign reports.Campaign Management Responsibilities- Mastering Jellyfish’s methodologies, and internal tools, required to deliver efficient and profitable digital marketing campaigns (predominantly through PPC).- Formulating campaign strategy, researching keywords & potential marketing channels, analysing competitors, and testing.- Analysing the performance of campaigns, indentifying strategic opportunities, facilitating change in order to hit and exceed client expectations and KPIs.- Project managing all of the activity and processes required to proficiently run campaigns.- Producing client facing reports, studies and presentations to Jellyfish brand standards.- Maintaining an in depth understanding of Jellyfish’s marketplace. Show less Appointed to liaise with the business to define, plan, implement and test new requirements to our in-house marketing platform as well as our PPC campaign websites.Writing the business requirements, ensuring stakeholder approval and managing projects to the AGILE framework.With an extremely highly attention to detail dovetailing with my passion for technical drawings the Business Requirements created enable our team of Developers to produce work of a high standard more often than not unimpeded. Key fundamentals of the job:- - - - - - - - - - - - - - - - - - - - -Understand the needs of the UsersIdentify all StakeholdersDocument, prioritise, communicate and track the requirementsNegotiate requirements and facilitate Stakeholder and Customer acceptance of the new functionality and/or applicationEnsure requirements are refined, delivered and tested Show less
Digital Project Manager
Sept 2013 - Oct 2016Account Strategist
Mar 2012 - Sept 2013Business Analyst
May 2010 - Mar 2012Operations Manager
Nov 2006 - May 2010

Virgin atlantic
May 2017 - nowAccountable for the successful delivery of Virgin Atlantic Airways (VAA) eCommerce projects to time, cost and quality. The projects range from simple deployments to projects which are high value worth and complexity, all of which drive significant business benefit.Responsible for defining the deliverables and delivery approach to meet the defined business benefits, understanding and supporting the required business change, and ensuring that the projects produce the required deliverables to the agreed standard of quality within the agreed constraints of cost, risk and time. Working collaboratively with a number of key stakeholders and other departments, as well as fostering excellent external supplier relationships. Show less
Senior Agile Delivery Manager
Dec 2022 - nowProject Manager Scrum Master
Dec 2020 - Nov 2022Project Manager
May 2017 - Nov 2020
Licenses & Certifications

Google adwords fundamentals certification
Google
Google adwords shopping advertising
Google- View certificate

The digital garage - online marketing fundamentals
GoogleDec 2016 
Google analytics individual qualification (iq)
Google- View certificate

Certified scrummaster®
Scrum allianceDec 2016 
Google adwords mobile advertising
Google
Google adwords display advertising
Google
Google adwords video advertising
Google- View certificate

Diploma in web design
Shaw academy world's largest live online #educator.Nov 2016 
Google adwords search advertising
Google
Volunteer Experience
Charity Challenge Tour Leader - Mount Kilimanjaro Summit Climb 2007
Issued by Cancer Research UK on Mar 2007
Associated with Barry WorthCharity Challenge Tour Leader - Great Wall Trek 2006
Issued by Cancer Research UK on Nov 2006
Associated with Barry WorthCharity Challenge Tour Leader - Great Wall Trek 2003
Issued by Cancer Research UK on Sept 2003
Associated with Barry WorthUnder 6s Cricket Coach
Issued by Reigate Priory Cricket Club on Jul 2020
Associated with Barry WorthCharity Challenge Asst. Tour Leader - Great Wall Trek 2002
Issued by Cancer Research UK on May 2002
Associated with Barry Worth
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