Experience

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  National cadet corps

  Sept 2012 - Apr 2014

  Lance corporal

  - Development of character, discipline, leadership, the spirit of adventure and the ideals of selfless service.- To attend NCC camps where I was trained in the services of parades and military training in small arms.- To provide some effective social service towards the citizens of the country through community development activities with the aim of absorbing amongst cadets, selfless service toward the society, importance of self-help, need to protect the environment and to assist weaker sections of the society towards their uplift. - To participate and represent that Battalion, Group and the Nation in major camps such as RDC, TSC, NIC and YEP. Show less

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  Decathlon sports india

  Dec 2014 - Feb 2015

  Marketing intern
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  Arvind fashions limited

  Jun 2017 - Aug 2017

  Intern at arrow sport

  • Studied the fashion forecast for Spring Summer 2018 along with a market study to understand the brand’s competitors and to analyze the needs of the consumers.• Developed a concept for Spring Summer 2018 and develop a range of Polo neck T-Shirts for men based on the concept, forecast and market understanding.• Striper, Fabric and Print explorations for the range creation.• Development and sampling of 5 Graphic Printed Polo Neck T-shirts.

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  Aditya birla fashion and retail ltd.

  Dec 2017 - May 2018

  Intern at allen solly

  • Studied the fashion forecast for Spring Summer 2019 along with a market study of domestic and international brand competitors and to analyze the needs of the consumers through a survey.• Developed a concept for Spring Summer 2019 and develop 2 collections of Graphic printed T-Shirts for men after conceptualizing and range building.• Fabric, washes and Print explorations for the range creation.• Development and sampling of 2 collections of Graphic Printed Crew Neck T-shirts. Show less

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  Oh! intimate apparel

  Jun 2018 - Apr 2019

  Lingerie designer

  • Research and development of designs and organic fabric structures that can enhance comfort, breathability, and softness of lingerie for breast cancer patients, while also developing substitutes for elastics and other non-biodegradable elements in the lingerie.• Involved in prototype development and testing along with designing collaterals and pitch presentations for competitions, investors, marketing and funds raising campaigns.

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  Skiskin

  Jun 2019 - Mar 2022

  Co-founder & chief design officer

  • Conducted extensive research and documented trends and forecasts for various Korean and Japanese skincare products, with a vision to introduce them to the Indian market. The team received valuable support from JETRO to connect with Japanese skincare brands, which helped advance our marketing and sales goals. This effort involved analyzing consumer behavior and preferences, identifying key product features and benefits, and developing a go-to-market strategy that meets the unique needs of Indian consumers.• Built a core team of professionals in design, marketing, sales, and customer support to develop a robust platform that delivers a high-quality customer experience. This team's efforts have been critical to driving growth and profitability in the highly competitive skincare ecommerce industry in India.• Created a strong brand identity and designed compelling collaterals for social media, promotion, and advertising content to attract new customers and build brand awareness. These efforts have helped position the company as a leader in the skincare ecommerce space in India.• Designed and launched a modern, user-friendly ecommerce website that provides a seamless experience for customers to browse, purchase, and review products. This platform's design is optimized for the Indian market, ensuring that it meets the unique needs and preferences of Indian consumers.Overall, these efforts have helped the skincare ecommerce business successfully penetrate the Indian market, drive sales growth, and build a loyal customer base. By leveraging the unique features and benefits of Korean and Japanese skincare products, the business is well-positioned to capitalize on the growing demand for high-quality skincare products in India. Show less

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  S20.ai

  Feb 2021 - Sept 2022

  Ux designer

  • Conducted user research, defined user flows, and created wireframes to design a modern and user-friendly website that provides a seamless experience for the users.• Designed an enterprise no-code application platform for the recommence industry that streamlines the buying and selling process for both customers and business leads. This innovative solution provides a more efficient and effective way for users to access critical information and complete transactions with ease.• Designed engaging marketing materials such as brochures, email templates, and other promotional tools to showcase the company's value proposition and attract potential customers. These materials highlight the unique features and benefits of the company's offerings and demonstrate its commitment to providing a high-quality customer experience. Show less

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  Rakuten india

  Mar 2021 - Jan 2024

  • Working on Generative AI and Annotation products for the Catalog team• Leading the design efforts for Rakuten India’s very first B2B SAAS products - Application Observability, Data Observability, Cognitive AI and Test Acceleration Platform, while working closely with diverse stakeholders to ensure alignment. • Working to solve the Data Visualisation challenges to deliver a self-serviceable and intuitive UX for technical solutions such as Application Observability, Test Acceleration Platform and Cognitive AI within SixthSense. • Led initiatives from UX team to contribute to Brand’s visual language such as icon library that gets actively used by Rakuten Global teams. Show less Worked on diverse projects while actively collaborating with multiple teams and stakeholders during my traineeship at Rakuten India: • Designed Rakuten Taiwan’s Merchant Central from initial idea to implementation, a centralised platform to generate and visualise actionable insights about merchants on Rakuten Taiwan Ichiba’s e-commerce platform. Later conducted user interviews, research and usability checks. • Contributed to Web Data Intelligence platform designs for Price Intelligence, Product Bundling, Product Knowledge Graph and Voice of Customer. Received SPOT award for quick delivery and excellent user experience. The project went on to win an award for Best Project within Rakuten India, UX being a major contributor to its success. • As part of my initiatives for Knowledge Management, I designed the early stage wireframes for ‘My Rakuten’ – a platform to connect all Rakuten employees globally, create knowledge repositories, improve knowledge access, promote knowledge sharing networking within the organisation. Show less

  • Associate Interaction Designer

    Mar 2022 - Jan 2024

  • Trainee Consultant

    Mar 2021 - Mar 2022