Lavanya Maddala

Lavanya maddala

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  • Timeline

  • About me

    UX/UI Designer | Merging Design, Motion & Storytelling for Impactful Digital Experiences | Creating with Purpose & Precision

  • Education

    • Jawaharlal nehru technological university

      2017 - 2021
      Bachelor of multimedia visual effects first class with distinction - 79%

      - Learned graphic design and digital art, focusing on visual storytelling and design principles- Gained expertise in 3D modeling and the VFX pipeline, including lighting, texturing, and compositing in detail- Acquired a comprehensive understanding of 2D and 3D design techniques- Developed skills in video editing, including post-production workflows and visual effects integration- Built a strong foundation in both creative and technical areas of multimedia… Show more - Learned graphic design and digital art, focusing on visual storytelling and design principles- Gained expertise in 3D modeling and the VFX pipeline, including lighting, texturing, and compositing in detail- Acquired a comprehensive understanding of 2D and 3D design techniques- Developed skills in video editing, including post-production workflows and visual effects integration- Built a strong foundation in both creative and technical areas of multimedia production Show less

    • Birmingham city university

      2023 - 2024
      Msc user experience design design merit - 68%

      Activities and Societies: Graduate Plus Program – Bronze Level I developed skills in user research, prototyping with Figma and Adobe XD, interaction design, accessibility, and design thinking, creating user-centered and inclusive solutions.Projects:- NHS Registration Forms: Redesigned NHS online patient registration forms by integrating microinteractions to improve usability and satisfaction- Sail Safe: Leveraged augmented reality (AR) to design a navigation system aimed at enhancing safety in maritime operations- Sentry:… Show more I developed skills in user research, prototyping with Figma and Adobe XD, interaction design, accessibility, and design thinking, creating user-centered and inclusive solutions.Projects:- NHS Registration Forms: Redesigned NHS online patient registration forms by integrating microinteractions to improve usability and satisfaction- Sail Safe: Leveraged augmented reality (AR) to design a navigation system aimed at enhancing safety in maritime operations- Sentry: Developed an accessible home security app focusing on inclusivity for individuals with disabilities- Exploring User Interaction with Earbuds: Conducted research and testing on tap gestures to improve usability and perceived workload for wireless earbud interactions Show less

  • Experience

    • Novum publishing gmbh

      Jul 2020 - Jul 2020
      Illustrator for the whispering star

      • Created visually compelling artwork for "The Whispering Star," enhancing reader engagement and visual appeal for short stories• Conceptualized and executed cover and internal illustrations, capturing the narrative's essence and contributing to positive reader feedback• Worked closely with the author to maintain visual coherence and ensure alignment with artistic intent for all illustrations• Delivered high-quality illustrations using Adobe Photoshop and Illustrator, meeting deadlines and demonstrating artistic expertise• Enhanced the book's appeal, supporting successful publication using design and illustrative experitse based on the desired style guide Show less

    • Moriaz studios

      Aug 2020 - Oct 2020
      Graphic designer

      • Elevated social media engagement through curated content and strategic visual communication using Adobe Photoshop and Illustrator• Designed logos, illustrations, and vector artwork for diverse client projects, demonstrating versatility and creativity in visual design• Collaborated with the creative director on projects, effectively translating design briefs into impactful visual solutions• Delivered creative solutions within deadlines, contributing to client satisfaction and project success rates exceeding 90%.• Developed proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and After Effects, enhancing design capabilities for digital media. Show less

    • Saibal info mgt solutions

      Jan 2022 - Mar 2023
      Graphic designer

      • Designed a wide range of marketing and training assets to support the company’s communication and life skills programmes for schools and colleges• Created brochures, posters, and banners to promote workshops and drive programme adoption across educational institutions• Developed training manuals, presentation decks, and branded merchandise to enhance workshop delivery and reinforce brand presence• Produced visually consistent materials across print and digital platforms, ensuring brand cohesion and clarity in communication• Collaborated with internal teams to translate educational content into engaging, easy-to-understand visual formats tailored for students and educators Show less

    • Srinergy global

      Oct 2024 - now
      Digital designer

      • Designed and edited video content for Hyper Kidz Indoor Playgrounds and Wisdom Schools, aligning visuals with brand identity and campaign goals across multiple social media platforms• Created employee training videos enhanced with motion graphics to improve clarity and engagement• Collaborated closely with the marketing team to develop visual storytelling strategies, contributing to content planning and execution• Delivered a consistent stream of polished, platform-optimised video content tailored for audience engagement and retention• Used Adobe Premiere Pro and After Effects to craft dynamic edits, transitions, and on-brand motion graphics Show less

  • Licenses & Certifications