Experience

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  Pt maxima pesona pratama

  Mar 2014 - May 2014

  Graphic designer

  As a Graphic Designer within the marketing and product ecosystem, I contributed to shaping the user experience and brand consistency of both digital and print products. This role enabled me to collaborate cross-functionally and apply user-centered thinking — skills that became a strong foundation for my transition into Product Management.Key Responsibilities & Achievements:💎 Collaborated with cross-functional teams (marketing, product, and engineering) to align visual assets with product roadmaps and campaign objectives.💎 Designed and iterated on customer-facing assets (brochures, flyers, infographics, and digital interfaces) to improve brand engagement and user clarity.💎 Created reusable design systems and graphic assets that supported product scalability and ensured consistency across platforms.💎 Applied user research insights to design visuals that enhanced customer understanding, usability, and trust in product offerings.💎 Supported product launches and campaigns by developing multimedia assets (web graphics, video elements, and interactive visuals).💎 Enforced brand and messaging guidelines to maintain alignment with corporate strategy, while prioritizing user experience and accessibility. Show less

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  Smas yadika 13

  Jul 2014 - Jan 2016

  Teacher of art and design

  As an Art & Design Teacher, I guided students in developing not only their creative and technical skills but also soft skills, critical thinking, and leadership qualities that serve as added value for their next academic or professional journey.Key Responsibilities & Achievements:💎 Taught and mentored students in art and design principles, encouraging creativity, innovation, and problem-solving.💎 Trained students to build essential soft skills and leadership abilities, preparing them for higher education and future careers.💎 Facilitated collaborative projects to strengthen teamwork, communication, and creative confidence among students.💎 Developed curriculum and lesson plans tailored to enhance both artistic expression and personal growth.💎 Supported students in competitions, exhibitions, and showcases, fostering recognition and boosting their portfolios. Show less

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  Craftman event decoration

  Mar 2015 - Apr 2020

  Event specialist

  As an Event Specialist with a product management mindset, I treated every event and activation as a “product” — starting from ideation, audience research, execution, and post-event analysis. I focused on aligning brand objectives with user experience to deliver high-impact offline campaigns that strengthened engagement and brand presence.Key Responsibilities & Achievements:💎 Designed and developed event concepts as end-to-end products, ensuring each activation aligned with customer insights and brand strategy.💎 Conducted competitor and campaign analysis to identify gaps, benchmark best practices, and iterate event strategies based on data-driven insights.💎 Increased brand engagement and awareness through offline activations and events, functioning as a go-to-market strategy for new initiatives.💎 Managed cross-functional collaboration with external stakeholders (agencies, vendors, marketing partners) — including pitching, negotiation, and co-creating activation schemes.💎 Applied product lifecycle thinking by monitoring event performance, gathering participant feedback, and iterating to enhance future campaigns. Show less

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  Ardena food (pt ardena artha mulia)

  Sept 2020 - Aug 2021

  As a Business Development professional in the fast-moving consumer goods (FMCG) industry, I focused on market expansion, customer relationship management, and product growth strategies to ensure sustainable business performance and stronger brand presence.Key Responsibilities & Achievements:💎 Developed and executed go-to-market strategies to make products accessible and relevant across multiple customer segments and social demographics.💎 Identified and penetrated new markets while strengthening existing ones, driving both revenue growth and brand loyalty.💎 Built and nurtured long-term relationships with distributors, partners, and customers based on mutual trust, respect, and collaboration.💎 Partnered with cross-functional teams (marketing, sales, product) to align strategies with business objectives and consumer insights.💎 Leveraged market analysis and competitive benchmarking to refine business strategies and capture untapped opportunities. Show less As a Content Director with a product management mindset, I owned the end-to-end content lifecycle—from ideation and user research to execution and performance analysis. By treating content as a strategic product, I ensured every initiative aligned with business objectives, delivered measurable outcomes, and strengthened audience engagement.Key Contributions & Achievements:💎 Designed and executed content strategy for social media and marketing campaigns, creating scripts and structured posting calendars that increased reach and conversion rates.💎 Applied product analytics principles to analyze behavior of new vs. returning buyers, uncovering insights that guided future campaigns and content optimization.💎 Led and mentored a team of 4 creatives in the Production & Artistic Division, ensuring alignment, efficient workflows, and timely delivery of high-quality outputs.💎 Conceptualized and delivered multi-channel creative assets—daily social posts, bi-monthly bulletins, research reports, books, annual magazine, and branded merchandise—driving brand consistency and audience trust.💎 Collaborated cross-functionally with marketing, sales, and research teams to ensure content initiatives supported broader go-to-market and customer engagement strategies. Show less

  • Business Development Specialist

    Apr 2021 - Aug 2021

  • Content Director

    Sept 2020 - Apr 2021
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  Mirae asset sekuritas indonesia

  Jan 2022 - now

  As a Senior Product Manager in the securities and financial technology sector, I own the end-to-end product management lifecycle—from strategy and roadmap creation to execution and performance optimization. My role centers on driving innovation, aligning business goals with user needs, and delivering scalable digital solutions that enhance customer engagement and business growth. Partnering with cross-functional teams—including engineering, design, compliance, and business stakeholders—I ensure every product initiative is feasible, impactful, and regulation-compliant.Key Achievements:💎 Owned and scaled a trading research platform, achieving a 20% increase in Daily Active Users (DAU) within 6 months by prioritizing user-driven features.💎 Built and executed product roadmap based on customer research and stakeholder input, leading to a 30% uplift in engagement and improved adoption.💎 Streamlined Agile delivery by aligning engineering, design, and compliance teams, reducing release cycle time by 25% while maintaining regulatory standards.💎 Optimized onboarding experience through data-informed A/B testing (GA4, Mixpanel, internal dashboards), boosting user retention by 15%.💎 Led customer discovery interviews and usability studies, uncovering pain points that drove key product pivots and increased Net Promoter Score (NPS) by 9 points. Show less As a Product Designer / UX Designer in a financial services company undergoing digital transformation, I contributed to the redesign and optimization of the company’s digital platforms, delivering improved usability, accessibility, and customer experience across web and mobile. My role combined user research, design execution, and cross-functional collaboration, ensuring design solutions aligned with both business goals and user needs.Key Contributions & Achievements:💎 Redesigned the end-to-end product experience for both mobile and desktop platforms—including homepage, mutual fund search & results, payment page, and order list & details—leading to a more seamless and consistent user journey.💎 Conducted extensive UX research (user interviews, surveys, behavior analysis) to identify customer pain points and preferences, directly influencing the product roadmap and design decisions.💎 Created design documentation and guidelines to standardize design processes, improving collaboration within the product design team and ensuring scalable design systems.💎 Facilitated stakeholder workshops and alignment meetings, translating product goals into actionable design strategies and prioritized features.💎 Collaborated with copywriters to refine product copy and microcopy, ensuring tone of voice was consistent with the company’s brand and improved clarity for end users. Show less

  • Senior Product Manager

    Jan 2023 - now

  • Senior Product Designer

    Jan 2022 - Jan 2023