
Timeline
About me
Brand Manager at Procter & Gamble
Education

Sma tarakanita gading serpong
2015 - 2018
Smp tarakanita gading serpong
2013 - 2015
University of brawijaya
2018 - 2022Bachelor of arts - ba chinese language and literature
Experience

Bina desa 2019
Feb 2019 - Apr 2019Event directorBina Desa is a volunteering program held by the Social Community department of Student Executive Board FIB UB. I was given the opportunity and trust to be the Event Director of Bina Desa 2019. Together with my team, we:- envision and design a teaching volunteering program in an underprivileged school with 15 volunteers.- created a learning schedule and goals with 3 other members to prepare 85 students for thenational examination on the course of every weekend in one month.- instructed an extracurricular class to boost the students’ interest and talents by including multiple art classes that they can choose to join based on what they want Show less
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Student executive board faculty of cultural studies, brawijaya univesity (bem fib ub)
Mar 2019 - Jan 2020MemberI was part of the Social Community Department (Staff Ahli Sosial Masyarakat). The projects we did were specifically concerning the well being of our society and environment. Projects I have handled:- FIB Berbagi (Coordinator) - Bina Desa (Event Director)- Kampanye Lingkungan (Event Director)- Ayo Donor Darah (Treasurer)

Raja brawijaya
Apr 2019 - Aug 2019Penanggung jawab umumPart of Event division. I was given responsibility as a coordinator from the Event division for organizing RAJA Brawijaya 2019 MOB and we achieved Rekor Muri Perkusi. In the last event of Raja Brawijaya, I was pointed as a coordinator from the Event division for Open House Raja Brawijaya 2019. I was given the opportunity to lead 14 people with the goal of creating and providing the best experience for 15.000 freshmen when exploring Brawijaya University Open House by introducing them to various extracurriculars and showcasing perfomances. Show less

Women up! brawijaya
Mar 2020 - Mar 2021Vice presidentWomen Up Faculty of Cultural Studies University of Brawijaya is a non-profit women empowerment organization. Raised by a bunch of amazing women, we thrive to create a safe space in our faculty by raising awareness towards women empowerment and gender equality.

Xl future leaders
Nov 2020 - Nov 2022Xl future leaders batch 9 awardee
Mulai disini
Feb 2021 - Mar 2021Partnerships manager
Shopee
Mar 2021 - Mar 2022Marketing project (shopee live)In charge of developing Shopee's Livestream BAU and Mega Campaigns through seller acquisition campaign.

Zalora group
Sept 2021 - Dec 2021E-distribution operations intern
Tiktok
Apr 2022 - Jul 2022Creator merchandiser operation (e-commerce)In charge of developing end-to-end TikTok's PGC live streaming strategy and operations for beauty category.

Unilever
May 2022 - Dec 2022In charge of turning around Pond's Brand Building through nation wide purpose campaign #WajahmuKekuatanMu. Work directly with Brand Manager in managing & developing Masstige Brands: TRESemmé, Baby Dove, and Dove Hyaluron.
Assistant Brand Manager (Project) - POND'S
Aug 2022 - Dec 2022ULIP Marketing - Masstige Brands
May 2022 - Aug 2022

Pt hm sampoerna tbk.
Jan 2023 - Mar 2024Responsible for NPDs launch (forecast, GTM strategies, TPOSM/OOH deployment), budget planning, and trade programs in retailers for 11 areas in Central Java. Responsible for brand activations (event, community, LAMP/HOP) in Yogyakarta.
Commercial Strategy - Planning and Deployment Executive
Jul 2023 - Mar 2024Supervisor Consumer Engagement
Jan 2023 - Jul 2023

Procter & gamble
Apr 2024 - nowBrand manager - ecommerceResponsible for driving the growth of P&G’s full product portfolio in eCommerce through diverse social commerce initiatives and strategic business models—paid ads, affiliate marketing, live streaming, and many more.
Licenses & Certifications

汉语水平考试 - 四级 / hsk 4
Hanban confucius instituteFeb 2022
Honors & Awards
- Awarded to Anastasia Audrey国际中文教师奖学金 2021 in Tianjin University Confucius Institute Mar 2021
- Awarded to Anastasia AudreyCall for Brawijaya's Opinion FPCI Universitas Brawijaga Mar 2020 Won an essay competition regarding the issue of gender equality. My essay is titled, "Less of a Human, More of a Gender".
- Awarded to Anastasia AudreyAcademic Achievement Improvement Scholarship Indonesian Ministry of Education and Culture
Volunteer Experience
Moderator
Issued by Student Government Class 2020 by DPM FIB UB
Associated with Anastasia AudreyMentor
Issued by Internnet Indonesia
Associated with Anastasia AudreyModerator
Issued by Debat Terbuka Pemilwa FIB UB 2020 on Jan 2021
Associated with Anastasia Audrey
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