Experience

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  Grupo santillana

  Sept 2007 - Apr 2008

  8 month internship – marketing manager assistant

  • Development and following of marketing and advertising campaigns• Monitoring of the brand and its budget• Organization of events

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  Young & rubicam

  Mar 2009 - Apr 2009

  2 month internship – international department

  • Study of the advertising campaigns• Analysis of the competitor brands worldwide

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  Csp abogados y consultores s.l.

  May 2009 - Apr 2010

  Asistente de dirección

  • Collaboration in the accounting department (creation of annual balances and taxes)• Restructuring of the internal file and data network• Administrative work

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  L'oréal

  May 2010 - Oct 2013

  Product manager - biotherm/helena rubinstein/armani – división de lujo

  • Planning and managing the launching plans and sales forecast of the brand.• Development and implementation of specific events for the Spanish market (design of the POS materials & suppliers’ management).• Monitoring and analysis of consumer panels (internal results and competition).• Development and supervision of the Marketing Plan and Budget of the brand.• Creation and control of media items required for the visibility of the brand.• Software control: SAP, Futurmaster, OG, NPD Powrviewr.• Development of sales tools and presentations for the sales team.• Stock management: launches, promotions, and catalogue (SAP Program).• Development of competitors studies. Show less

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  Gsk

  Oct 2013 - Oct 2014

  Brand manager - consumer division + pharma

  • Definition, development and implementation of the Marketing and Trade Marketing Plans, leading with innovation and detecting possible opportunities to provide differential value, analyzing market and consumer trends.• Design of the communication strategy, defining and allocating the ATL budget• Design of the promotional and price strategy for each of the brands’ portfolios.• Development, planning, approval and management of product launches (NPD (new product development)) and marketing activities that accompany it.• Tracking online and offline campaigns, analyzing the ROI and constantly adapting marketing activities to achieve the objectives.• Development and implementation of specific animations for the Spanish market.• Development and adaptation of channels / digital media.• Monitoring and analysis of consumer panels (internal results and competition).• Software Control: Nielsen (for mass market), and IMS (for the pharmacy channel).• Development of market researches for our brands and competition.• Creation of global working tools for the sales teams: client presentations, merchandising solutions, packaging ... etc• Responsible for the development of a CRM platform in collaboration with International Marketing. Show less

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  Mekkai

  Feb 2015 - Oct 2018

  Co-founder & managing partner

  • Creation of a startup, company that sells high quality shoes produced in Spain.• Definition, development and implementation of the Business Plan of the brand according to the objectives, including the corresponding marketing and communication plan.• Fund raising through private sponsors.• Design of the commercial strategy defining the appropriate marketing channels for the product.• Monitoring and supervision of the finances of the brand, defining and allocating the budget depending on the goals and needs.• Creation of the website and other digital channels (Facebook, Instagram and vimeo).• Planning and managing communication activities RRSS.• Find a network of Ambassadors to enhance our product at a national and international level Show less

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  Bmind

  Apr 2019 - Dec 2019

  Digital business strategist
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  Ntt data europe & latam

  Jan 2020 - now

  • Business Consultant

    Sept 2021 - now

  • Business Analyst Customer & Digital

    Jan 2020 - Sept 2021