
Lakshan Karunathilaka
Marketing Executive

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About me
Relationship Manager Privilege Banking at National Development Bank PLC (NDB)
Education

National Institute of Business Management
2010 - 2011Higher Dip In Business Management
Dharmasoka College
1996 - 2002
Sri Lanka Institute of Marketing-SLIM
2019 - 2020International MarketingCertified Professional Marketer ASIA

Cardiff Metropolitan University
2014 - 2015Master of Business Administration (M.B.A.) Marketing/Marketing Management, General
Experience

Ceylinco Building Society
Oct 2005 - Mar 2008Marketing Executive Greeted customers in a timely fashion while quickly determining their needs. Maintained knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices. Responded to customer questions and requests in a prompt and efficient manner. Built relationships with customers to increase likelihood of repeat business. Contributed to team success by exceeding team sales goals by 100%.

Nations Trust Bank PLC
Apr 2008 - Dec 2017 Led a comprehensive Employee Engagement training for over 1000 staff members. Served as company representative at social events to promote company objectives. Resolved employment-related disputes through proactive communication. Coordinated work activities of subordinates and staff relating to employment, compensation, labor relations and employee relations. Handled under staffing, disputes, terminating employees and administering disciplinary procedures. Represented organization at personnel-related hearings and investigations. Delivered a wide variety of courses including topics on communication, team building and Employee Engagement. Led daily, weekly and monthly coaching, counseling and feedback sessions. Captured key feedback from employees during exit interviews. Identified development opportunities and succession gaps. Developed and facilitated job recruitment fairs. Promptly corresponded with all applicants and coordinated and conducted interviews Show less Assessed clients' financial situations to develop strategic financial planning solutions. Researched industry competitors and compiled detailed analysis data. Maintained confidentiality of bank records and client information. Organised focus groups to design the best marketing strategy for product offerings. Identified investment opportunities, threats and challenges to accurately forecast the company budget. Created alternative business plans to improve customer relationships. Launched new sales training programmes to drive continuous profitability improvements. Supervised a sales force of 42 sales associates. Developed quarterly and annual sales department budgets. Developed a comprehensive training programme for new sales associates. Planned and directed staff training and performance evaluations. Reviewed operational records and reports to project sales and determine profitability. Trained all incoming sales team members. Attended sales training camp and brought best practices leadership back to the company. Show less
Employee Engagement Manager
Sept 2015 - Dec 2017Assistant Manager- Branch sales/ Zone 2
Apr 2008 - Dec 2017
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National Development Bank PLC (NDB)
Jan 2018 - nowRelationship Manager Privilege Banking
Licenses & Certifications
- View certificate

CIM Affiliate Studying Member
CIM | The Chartered Institute of MarketingApr 2021
Volunteer Experience
Welfare Secretary
Issued by Nations Trust Bank PLC on Jan 2017
Associated with Lakshan Karunathilaka
Languages
- enEnglish
- siSinhalese
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