Bhavya Jain

Runner Up | ITC Interrobang Season 10 ITC Nov 2020 Interrobang was an ideation challenge wherein we had to focus on expanding ITC’s businesses in face of the opportunities that have popped up because of the pandemic leveraging the strengths of ITC and focusing on existing brand adjacencies.In our research, we found a gap in the healthy snacking and ready to cook industry. More and more people are becoming conscious of what they eat and are looking for healthy alternatives. Whole grains like oats are gaining popularity, there is a lack of… Show more Interrobang was an ideation challenge wherein we had to focus on expanding ITC’s businesses in face of the opportunities that have popped up because of the pandemic leveraging the strengths of ITC and focusing on existing brand adjacencies.In our research, we found a gap in the healthy snacking and ready to cook industry. More and more people are becoming conscious of what they eat and are looking for healthy alternatives. Whole grains like oats are gaining popularity, there is a lack of awareness of Indian superfoods like ragi and jowar- these are slowly gaining ground. Keeping all this in mind, we came up with Sunslurp, a smoothie mix that contains Indian superfoods and is quick to prepare- just blend it in with milk or water to have a morning meal that is quick and healthy. We proposed 5 flavors and laid down a detailed plan for the product from its distribution and promotion to the product packshots after doing a concept testing and ITC’s first-mover advantage. Show less

2nd Runner Up | Asian Paints Canvas Asian Paints Sep 2020 Asian Paints has recently launched a range of do-it-yourself products under the name EZY CR8. So, this range basically has spray paints, glass frosting, etc. in spray bottles which an individual can use for some basic home repairs. In the competition, we were expected to come with a go-to-market strategy for Ezy Cr8, understand the customer segments, the touchpoints and make people aware of the concept.

National Finalist ABG Stratos 2019 Aditya Birla Group September 1, 2019 Top 10 | National Finalist - Stratos 2019, Aditya Birla Group's flagship case event among 1,286 teams across top 15 B-Schools

Department Gold Medalist PG Sri Guru Gobind Singh College of Commerce, Delhi University Apr 2018 Sri Guru Gobind Singh College of Commerce(Delhi School of Economics)Department-Post Graduate Diploma in International Marketing(PGDIM) Gold MedalistRanked First during the Academic Session 2017-18

Department Gold Medalist UG Maharaja Agrasen College, Delhi University Apr 2017 Department ( B.A(Hons) Business Economics ) Gold Medalist during all three years of graduation. Ranked First during the Academic Session 2014-15, 2015-16, 2016-17.