Mohnish Pathak

Experience

• 

  Courtyard by Marriott

  Nov 2010 - Apr 2011

  Management Trainee
• 

  Musafir.com

  Jan 2015 - May 2017

  • Responsible to drive sales and revenue for product (overall P&L responsibility).• Drive online conversion by developing new features and improving user journey based on customer requirements.• Monitor and plan the SEM and Social Media Marketing activities, budgets, and target completion.• Coordinating with Sales team to ensure maximum conversion through contact center.• Responsible for deciding the pricing policy of the product (Ensuring that revenue targets are achieved).• Formulating SOP and ensuring that it is followed by all stakeholders. Show less • Generating quality leads through SEM campaigns (Google, Bing).• Optimizing web pages using different SEO techniques to improve ranking in SERP and increase organic traffic.• Partnerships with different banks (Axis, ICICI, SBI) and alliances with brands such as UBER, Kerala Blasters, Excel Entertainment etc to drive quality traffic and conversions.• Conceptualized and executed the online Diwali campaign (Youtube) to promote our brand. • Responsible for driving conversions through promotional email and SMS campaigns.• Worked with different affiliates and travel aggregators such as Skyscanner, Trivago, CouponDunia, Optimisemedia, Justdial etc.• Analyzing and publishing in depth business reports through Google Analytics and other reporting tools. Show less

  • Assistant Product Manager

    Jan 2016 - May 2017

  • Digital Marketing Executive

    Jan 2015 - Jan 2016
• 

  VAssist Services Pvt. Ltd.

  May 2017 - Dec 2017

  Deputy Product Manager

  • Global product with users across the world (Apply Visa online for any destination from any country).• Worked with Sweden based design agency 3drops to create the entire user journey and design.• Worked closely with CMO of Singapore based startup consultant Approach to create the marketing strategy.• Developed content strategy with marketing team to create content for all users across the globe.• Designing different website flows/landing page/microsite based on customer requirements to simplify user journey and to increase conversions.• Formulate Business requirements and co-ordinate with technical team to drive implementation.• Coordinating with the marketing team and running promotional offers to drive conversion and traffic on website.• Drive innovation through new web features and product development. Show less

• 

  AkbarTravels.com

  Jan 2018 - now

  Product Manager

  • Conceptualized, developed and launched a new product for online visa processing based on the customer requirements (B2C).• End-to-end ownership of wire-framing, user stories, UI & UX. Improve overall product experience by understanding pain points and identifying gaps (Desktop and Mobile App).• Developing a new online product to be launched in a new market – Sri Lanka.• Responsible for profitability of the product line and achieving overall sales and revenue target jointly with sales team (Overall P&L ownership).• Launched three new products for B2B customers - Visa, Passport, Railway (New customer acquisition).• Build an Online to Offline (O2O) strategy to drive more traffic to our 150+ offline stores across India.• Driving relevant organic traffic through different content and SEO strategy (Business generating keywords in top position – Google Search).• Optimizing landing pages based on SEO requirements to improve ranking in SERP (On-page SEO).• Drive relevant traffic to the website through various marketing campaigns - Google search, Google Display Network, Youtube, Facebook, Affiliates and Influencer Marketing etc.• Identifying current and future market opportunities and designing product strategy accordingly. Show less