Experience

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  Dell

  May 2003 - Jul 2003

  Customer service representative (technical support)

  Technical support for Dell customers

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  Ivy

  Aug 2004 - Apr 2007

  Product specialist
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  Firstmile solutions private limited

  Jul 2007 - May 2013

  Founding director
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  Cognizant

  Aug 2013 - Oct 2017

  Team lead - client google ( adwords & analytics performance troubleshooting team)

  The Sales Technical Operations (STO) team plays a critical role in Google's success, supporting the sales teams, their customers, and products that enhance revenue potential by consistently providing fast, high-quality responses to product and usage questions based on in-depth product knowledge and efficient analyses.

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  Manipal prolearn

  Aug 2015 - May 2019

  Google ads trainer

  Guest faculty with Manipal pro for Digital Marketing Professional Program- This course is designed in association with Google India to address the growing demand for competent digital marketing professionals.

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  Digital vidya

  Oct 2016 - Feb 2022

  Guest trainer

  Working as a Inbound marketing module trainer with India’s one of the best Digital Training Organization on a part time basis.Rated 3.6 on 4 on their site

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  Accenture

  Oct 2017 - Feb 2021

  • Discussed client KPI/needs and optimized strategies for short- and long-term pay-per-click marketing campaigns.• Monitor and track search, display and video campaigns for APAC, Canada and US premium tier AdWords clients.• Developed products that predicted various aspects of Search, Display & Mobile Advertising revenue growth for an $8M book consisting of top Automotive, Retail & Healthcare clients across Canada/USA/APAC markets.• Built products that employed highly accurate multi-variate revenue forecasting models (Sweet Spot of optimal ad spend) and tools for custom reporting for various ad verticals.• Analyze Google data to identify changes in consumer behavior & market dynamics ("Care").• Proactively identify and lead analysis that shows where client is losing sales and competitive position.• Run opportunity sizing for big pitches using query trends, auction dynamics, and competitive metrics ("Do").• Quantify impact of Google recommendations beyond last click and across all sales channels ("Impact").• Reach and exceed project revenue target.• Formulate a strategy and vision for each customer, engaging with the insights and account managers for account history, trend data, seasonality and competitive analysis in support of customer planning process.• Establish and maintain effective vendor relationships by administering contracts and managing vendor responsibilities as outlined in Statement of Work.• Worked with the central team to revamp the SOW for Optimization business in order to drive process/business optimization and efficiency.• Manage the vendor relationship to deliver best value to Google, focus on improving metrics to drive improved performance and productivity, and strengthen the overall business relationship - • Nail & scale predictive operations (CSAT 96%, Quality 95% & Timeliness 100%).• Leading efficiency initiative end to end (Keyword Refinery Tool, BID automation, final output file automation - 19 FTE savings).• Show less • Assisting in-house large customer Campaign manager team in driving business revenue across book of clients. • Optimizing account & working with in-market team for achieving BFM metrics.• Consulting clients on market & industry trends in their vertical and striving for growth objectives.• Completed transition of 3 new processes for 100+ workforce• Developed products that predicted various aspects of Search, Display & Mobile Advertising revenue growth for an $8M book consisting of top Automotive, Retail & Healthcare clients across Canada/USA/APAC markets• Manage the vendor relationship to deliver best value to Google, focus on improving metrics to drive improved performance and productivity, and strengthen the overall business relationship - Tracking vendor and Contract performance.• Nail & scale predictive operations (CSAT 96%, Quality 95% & Timeliness 100%).• Establish and maintain effective vendor relationships by administering contracts and managing vendor responsibilities as outlined in Statement of Work • Manage the vendor relationship to deliver best value to Google, focus on improving metrics to drive improved performance and productivity, and strengthen the overall business relationship – Tracking vendor and Contract performance• Nail & scale predictive operations (CSAT 98%, Quality 95% & Timeliness 100%)• Standardized global optimization operations across geographies• Partnered with central Quality team to streamline overall Quality framework to drive business rigor and performance management• Has initiated talks with the product team to build a robust workflow tool for the Optimization teams• In the process of building the champion challenger model for Optimization business, while assessing capability of potential partners for the initiative• Received Best manager award for 3 consecutive quarters and Best team award for two quarters.In short, help and grow our clients’ business by optimizing their online marketing and grow Googles' revenue Show less

  • Digital Marketing Manager- Client Google

    Oct 2017 - Feb 2021

  • Program Manager

    Oct 2017 - Feb 2021
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  Google operations center

  Feb 2021 - Mar 2022

  Lead- digital marketing and research team

  Marketing 'Marketing' to Marketers!Educate, inform and excite advertisers and agencies about Google Ads solutions across all Googles family of apps. Engage and empower LCS clients to succeed by equipping them with knowledge and tools to grow their business online.Drive end to end integrated digital marketing to drive the best impact for Google Ads Business's content and campaigns. In addition, build, evolve and scale digital marketing foundational capabilities across all domains of Google Ads. Responsible for all aspects of Digital Marketing and Media for LCS clients - Strategy, Budget, People, Execution, Optimisation, Measurement and Insights across Brand and Performance Marketing for all Google Ads LCS clients. Managing a team of strong Marketing Managers across APAC & E commerce vertical of NA market.Led a team of 30+ campaign managers for Google Ads campaigns.Established the 'Budget Pacing Process,' improving budget target spend by 1300 BPS for theAPAC marketManaged end-to-end Optimization, trafficking, monitoring, and reporting processes for APAC,Canada, and US premium Tier 1 Google Ads clients. Show less

• 

  Amazon

  Mar 2022 - Aug 2024

  Advertising operations senior manager- amazon ads

  We help advertisers reach Amazon customers on Amazon.com, across our other owned and operated sites, on other high-quality sites across the web, and on millions of Kindles, tablets, and mobile devices. We start with the customer and work backwards in everything we do, including advertising. Closely work alongside with partner sites in Bangalore, Costa Rica and Bratislava; as well as with advertising stakeholders such as Account Managers, Campaign Managers, Design Team and Ad Quality teams.Lead a team of ~ 100 (FTEs & Contractors).Collaborate with Global partner and product teams to enhance ad products and serviceofferings across different Geographical locationsDeveloped Amazon Ads strategies for Tier 1 companies with marketing playbook budget of~$50M, optimizing campaign management services and leveraging data to create businesssolutions.Initiated a Proactive Quality check mechanism pilot in Q1’ 23 avoiding ~$23.2M in Makegoodsfor ~30 campaigns. Scaled this team to 7 Quality Auditors. Makegood count reduced by 34%YOY.Achieved a First Pass Yield (Accuracy) of 98.7% by reducing defects by 370 BPS.Initiated a POD structure for developing vertical/locale expertise, impacting Budget KPI by 400BPS.Automated DSP creatives' screenshot tasks, resulting in a 5 FTE count saving.Improved employee engagement metrics from 3.7 to 4.3 out of 5 in 2023.Reduced reopen/Blocked rate from 41% to 36% in 2024 decreasing lead time of campaignlaunch by 2 days. Show less

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  Cognizant

  Sept 2024 - now

  Deputy general manager