Experience

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  Radio city, helsinki

  Jan 1995 - Jan 1997

  Sales

  Worked as sales representative, then moved up to sales and promotion manager

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  Mtv oy

  Jan 1997 - Jan 1999

  Product manager

  Responsibilites included marketing, program budgeting and sales support for media sales department.Other responsibilites included cross-media projects on the Alma Media level, negotiating and managing rights issues between MTV3 and its clients( Warner Brothers, Columbia Tri Star) with regards to broadcast promotion and sponsorship.

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  Moontv oy

  Jan 1999 - Jan 2001

  Managing director

  Position as managing director for a Finnish cable television channel, MoonTV.Overall business responsibility for MoonTV.Responsibilities included channel and program marketing, promotion, sales and media planning. Secondary focus on planning and implementation of MoonTV internet and mobile strategy with members of the board.

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  Osasto advertising

  Jan 2002 - Jan 2003

  Managing director

  Osasto, creative agency. A company that employed five creatives. Owner and account director of the company.Responsible for account handling and project management. Clients: Pepe Jeans, DNA Internet, 20th Century Fox, BMG and Icelandair.

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  Imageneering worldwide partners

  Feb 2003 - Jan 2004

  Planner

  Responsible for planning and brand strategy with existing and new business clients.Responsibility for new business at Imageneering Worldwide Partners, FMCG clients.

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  Oy white rabbit ab

  Sept 2004 - May 2013

  Coo-partner

  COO and Partner at White Rabbit Ltd., a premium display advertising network in Finland. I’ve been able to work with a wide variety of clients over the years, including helping Facebook and Spotify meet their sales targets in Finland and the broader Nordic market.Responsible for media sales, new business, business development and international publisher relations.Point of contact for the major media agencies in the marketplace.

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  Oy basso media ltd

  Apr 2006 - Jul 2009

  Shareholder
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  24sevensocial as

  Nov 2012 - Jan 2014

  Channel partner

  Fanbooster is a content management tool for Facebook fan pages. Companies use Facebook to promote their brand and increase engagement with their fans.By using Fanbooster, A company can create truly fantastic tabs which can be customised and edited at any timeMy role is to drive sales and increase awareness of Fanbooster to the Finnish market. This involves working with sales partners and marketing agencies to deliver a great service to help clients with their social media strategy Show less

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  Outpost helsinki

  Sept 2013 - Nov 2021

  Founder and ceo

  Outpost Helsinki, a digital media and marketing consultancy was born in the summer of 2013.Business partner and consultant for Finnish and international digital, gaming, mobile and media companies on the Finnish or broader Scandinavian and Baltic markets.The business objective is to help companies and start ups roll out their existing market success quickly, efficiently and effectively in a new territory.Outpost Helsinki has representatives in Helsinki, Stockholm and Tallinn. Together we cover the Scandinavian and Baltic markets. Show less

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  Splay networks

  Jan 2014 - Jul 2014

  Country manager

  Splay is Sweden’s biggest Youtube Network(MCN), and already offers viewers over 50 specialized channels. This has enabled Splay to attract over two million subscribers since its launch in February 2013, with over 330 million video views. Splay has approximately 10 million viewers a month, with 1.8 million unique viewers. The company’s focus is on offering exciting content which is specifically tailored for the digital environment. This enables Splay to attract a core 13-25 demographic, and it has already delivered successful campaigns for popular brands like Unilever, Twentieth Century Fox, Mondelez and Canon. Splay’s content spans humour, music, extreme sports, fashion, beauty, gaming, vlogs and podcasts. Show less

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  Showheroes

  Aug 2014 - Nov 2021

  Ceo

  PlayAd Media Group (PMG) is the leading Multichannel Network for online video advertising. PMG is a supplier of premium online video and offers, on its own technology platform all existing video ad formats eg in video in banner and video in stream (preroll) on all screens (desktop, tablets and mobile phones). The Company has offices in all Nordic countries.PlayAd Media Group ranks #5 on Deloitte Sweden Technology Fast 50 with a 5-year (profitable) growth of 2.595 %.

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  Playad by showheroes group

  Nov 2021 - Feb 2022

  Country manager at playad by showheroes group
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  Showheroes group

  Feb 2022 - now

  • Shareholder

    Dec 2021 - now

  • Country Manager

    Feb 2022 - Sept 2022
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  Teads

  May 2023 - now

  Country manager teads, finland