Experience

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  Legacy enterprises corp.

  Aug 2009 - Mar 2010

  Independent sales contractor

  • Executed business-to-business marketing campaigns for clients such as Shaw Communications and POS West. • Recruited, trained, developed and managed a team of sales contractors to improve market share for our clients through specific geo-demographically targeted direct sales campaigns. • Collaborated with the ownership group to assess the viability of current and prospective campaigns.

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  Underground clothing

  Apr 2010 - Mar 2011

  Manager

  • Increased store profitability through focusing on improving key performance indicators such as raising the conversion rate by 2.5% and units per transaction by over 10% while simultaneously reducing inventory shrinkage by 3.6%. • Tracked and interpreted patterns, trends, and opportunities within our area, and communicated these with the senior leadership team at our Head Office in order to continue growing our market share in a highly competitive industry. • Trained and educated employees to give our store an edge in customer service through the development of superior product knowledge, clientele management, and sales skills. Our team consistently improved and outperformed other Underground locations in KPIs and in company-wide sales incentives. Show less

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  Telus world of science - edmonton

  Mar 2011 - Nov 2012

  Marketing & membership coordinator

  • Developed and implemented the Membership Marketing and Communications plan in conjunction with the Director of Marketing. Exceeded Membership revenue targets in both 2011 and 2012, setting multiple all-time Membership revenue records in the process. • Managed staff and member communications for the Annual Membership program. This includes all planning and execution of a redeveloped renewal program, launching a web strategy for the online Membership platform, and developing a sales training program for front of house staff.• Constructed monthly electronic newsletters in order to promote current and upcoming attractions at TELUS World of Science to our members, the public, and educators. • Drafted and edited project proposals, media releases, mail-outs and marketing campaigns for a variety of exhibits and programs. • Brand management for our organization, as well as our exhibitors including: Sesame Workshop, RMS Titanic, Inc. and Lucasfilm Ltd. • Moderated social media channels to engage our online audience and increase the size of our digital footprint. Over the past year our twitter followers have grown by 88%, and we already have 839 likes on Facebook after creating a page in September 2011. Show less

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  Megasys computer technologies

  Nov 2012 - Oct 2013

  Marketing & communications coordinator

  • Coordinated business development initiatives including the drafting and editing of project proposals, planning, and presentations while coordinating with telecommunications, utility, and government clients. • Provided direction and feedback on product development, based on the interests of current clients and staff. • Built brand equity through identifying potential strategic partnerships, and providing plans to leverage those partnerships in order to reach corporate sales and retention targets. • Managed a wide array of marketing related projects including: complete website redevelopment, ongoing website maintenance, trade show preparation, book and whitepaper publication, advertising campaigns, and customer product summit planning. Show less

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  Calgary sport and social club

  Oct 2013 - Aug 2014

  Marketing manager

  • Developed and implemented the marketing plan for our Spring 2014 season, which was successful in helping us to reach our goal of exceeding registrations over the previous year.• Drove business development initiatives with local, provincial, and national level corporate partners with the goal of exceeding our annual Sponsorship target. This included drafting, editing, and delivery of contracts, proposals, presentations, and reports for current and prospective corporate partners and along with all sponsorship negotiations.• Project management for events including planning, promotion, management, execution, and follow-up for tournaments ranging from 160 to 500 guests with the goal of exceeding our annual event profit projections. • Utilized the Sport & Social Club database (over 150,000 members) for marketing purposes, to gain a better understanding of our customer demographics which allowed us to attract new customers and to better serve currently existing customers.• Created, coordinated, and edited digital media (including: ads, electronic newsletters, surveys, and web content) targeted at driving registrations for leagues, tournaments, and special events.• Managed social media marketing channels including Twitter and Facebook, which helped to grow social media audiences by over 243% from 2013 to 2014. Show less

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  University of alberta

  Sept 2014 - Mar 2022

  • Build and maintain robust relationships with Faculty of Engineering alumni and supporters across North America. • Coordinate with the Dean of Engineering, Department Chairs, Researchers, and Students to establish a full understanding of program and project needs, then engage strategic partners who have interests in these specific areas. • Ensure purposeful team communication and coordination with key participants across campus, in order to keep alumni and supporters informed with information that is pertinent to the initiatives that they are involved with. Show less • Engages with alumni, corporations, and supporters of the University of Alberta in Calgary and Southern Alberta to develop strong long-term relationships and to facilitate goodwill. • Coordinates with senior university administration (President, Provost, Deans) to establish a full understanding of ongoing university-wide and faculty specific projects and priorities.• Ensures purposeful team communication and coordination with key participants including colleagues within the Office of Advancement as well as Deans and Faculty Development Officers. Show less

  • Associate Director, Corporate Relations

    Apr 2020 - Mar 2022

  • Associate Director, Development

    Jan 2016 - Apr 2020

  • Regional Director, Major Gifts and Planned Giving

    Sept 2014 - Jan 2016
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  Queen's university

  Apr 2022 - Oct 2022

  Associate director, regional strategy
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  University of calgary

  Nov 2022 - Aug 2024

  Director of development
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  Centre for affordable water and sanitation technology (cawst)

  Aug 2024 - now

  Director, development