Experience

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  Prosar inbound marketing & design agency

  Apr 2012 - Oct 2013

  Marketing strategist
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  Ottawa tourism

  Oct 2013 - Feb 2016

  Marketing specialist
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  Destination canada

  Feb 2016 - now

  - Lead integrated marketing strategies and campaigns with large scale, high-profile partners and ensure they are localized and adapted for global relevance (all projects are in the production phase and on time / under budget)- Restructure marketing processes and documents to allow operational teams and agencies to better scope, forecast and report on projects, while improving stakeholder communications- Oversee internal project team, agency, and vendor outputs to ensure campaign initiatives deliver on business objectives, scope, schedule, KPIs and budget- Develop full-scale project plans and associated communications documents to define campaign success criteria and disseminate them to involved parties throughout the project life cycle- Proactively manage changes in project scope, identify potential risks, and devise contingency plans Show less • Planned, implemented & reported on marketing campaigns that were scalable internationally (surpassed US 2019 attributable air arrivals & visitor spend targets by 16%)• Launched the industry’s first national brokered investment model with Expedia, unlocking greater access to the growth of Canada’s visitor economy • Led top tier publisher content portfolios for partners (2019 result: six-fold increase in engagement; 67% decline in CPV)• Oversaw agency and supplier project outputs to ensure successfully delivery of campaigns • Managed 20+ destination marketing organization relationships and their program integration• Secured insights to develop strategic documents (tactical plan, performance reports and valuations)• Manage program budgets totaling $25M, that combines media mix modelling & audience segmentation Show less - Supported the development, implementation and evaluation of the integrated multi-channel marketing programs for stakeholders- Developed co-investor frameworks, processes and guidelines upon re-entering the US market- Collaborated with the marketing team, publishers and agencies to roll-out partners' marketing plans- Ensured marketing activities were aligned with market strategy and clients’ investments and priorities- Project managed marketing activity and ensured timelines were comprehensive, achievable and within budget- Executes content/influencer partnerships with tier one US publishers (ie. AMG, Refinery29, AFAR, BuzzFeed, Matador, etc.) - Provide knowledge and support to industry partners to strengthen their marketing efforts in the US- Proofread advertising materials to ensure quality control and brand alignment Show less

  • Global Planning and Commercial Partnerships Lead

    Jan 2024 - now

  • Marketing Lead, Cooperative Partnerships

    Mar 2023 - Jan 2024

  • Senior Marketing Specialist, Global

    Feb 2022 - Mar 2023

  • Marketing Specialist, North America

    Jun 2018 - Feb 2022

  • Marketing Account Specialist, US Leisure Market

    Feb 2016 - Jun 2018
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  F45 training

  Mar 2023 - Sept 2024

  Certified personal trainer