
Timeline
Skills
Product managementProduct marketingMarketing communicationsStrategic planningOnline marketingBusiness intelligenceNew business developmentMarketing strategyTeam managementStart upsDigital marketingEmail marketingLead generationSocial media marketingBusiness analysisSearch engine marketingAbout me
9 years of experience in Product Management, Strategic Marketing and Digital Marketing. Currently working on Consulting assignments for startup and mid- size firms on offline and online marketing - Email/Social/ATL/BTL /Google Adwords/Google Analytics -Product and Services Marketing -Designed and implemented Digital Marketing programs for mulinational companies - Email ---Marketing, Website Content Development, Search Engine Marketing, Marketing Collaterals - Creation and Management -Worked with Startups as Marketing Manager -Experience in Global Marketing -Expertise in IT Product Management, ATL and BTL activities. -MBA in Marketing and Finance, IIPM, 2007 Specialties: Strategic Marketing, Product Management, Branding, Social Media Marketing, Online Marketing, ATL and BTL, Event Management, Startup Marketing, Zero Cost Marketing,Strategy development Contact me for Marketing Consulting Projects - [email protected]
Education

Bharathidasan university
2000 - 2004Be electronics and instrumentation
Indian institute of planning and management
2005 - 2007Mba finance and marketing
Experience

Evalueserve
Jan 2007 - Oct 2008Business analystBusiness Research and Quantitative Financial Modelling

Hcl infosystems ltd.
Nov 2008 - Mar 2011Product manager and strategic marketingOffice Automation Products like Printers, Projectos, AVSI solutions. Incharge of Marketing for Toshiba Copiers, Konica Minolta Printers, Introduced 3D Pritners and Scanners in HCL, Product Management for ID Card printers and other new initiatives.

Vinculum group
Apr 2011 - Mar 2012Marketing managerBranding, BTL ATL, Website development and management, Social Media Marketing, Online Marketing, Business Development

Botree software international pvt. limited
Jul 2012 - Oct 2013Marketing managerBotree Software is a leading Downstream Supply Chain Management Solution company in India and Emerging Markets. Botree is the choice of majority of FMCGs for their secondary sales automation process. I take care of the Marketing, both Internal and External.

Enteleki solutions
Oct 2013 - Sept 2014Marketing consultantCreated Marketing Collateral, Lead Generation, branding, Digital Marketing, ATL and BTL, Business Communication and Employee Engagement Activities.

Marketing consultancy
Oct 2016 - Jun 2017Marketing consultantOn a Consultant Role - Work with IT Companies on creating and managing marketing programs that leads to Lead Generation. Digital Marketing, Lead Generation, Corporate Communication, and BrandingFocus Areas - Product Marketing, Digital Marketing, IT Product Marketing, Lead Generation, Email Marketing, Wordpress Website (Content )Development, Inbound Marketing, Search Engine Marketing - Google Adwords, Google Analytics, Social Media Marketing - Facebook/Twitter/Linkedin/Instagram/Pinterest, Market Research and Marketing Content Creation. Show less

Viruksam
Jun 2017 - Jun 2023Founder/ marketing consultantMarketing Consultancy for startups and SMEs. Creating Go To Market Strategy, establighing a plan for execution that aids in organisational growth. Brand visibility and engagement on social media, personal profile building, Email Marketing, Sales Team training and management, Pipeline Management and Lead Generation.

Savittr
Aug 2021 - nowSenior marketing consultantA Growth Marketer. Defines 'Growth' that resonates the Organization's Goals and Vision. Your B2B Product or a Service needs a differential approach than just yet another Digital Marketing Campaign. A synchronized and effective approach to drive your marketing strategies in to action.

Futurice
Jan 2022 - nowMarketing consultant
Licenses & Certifications

Google analytics
GoogleMar 2017- View certificate

Certified on search engine marketing
Digital vidyaOct 2016 - View certificate

Inbound marketing
Digital vidya - View certificate

Google adword certified
Google adwords certifiedDec 2016 
Google adwords fundamentals
GoogleDec 2016- View certificate

Certified on email marketing
Digital vidyaSept 2016
Languages
- taTamil
- hiHindi
- enEnglish
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