Experience

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  Concur new media

  Feb 2011 - Jul 2013

  Campaign presence coordinator/ project manager

  - Raised awareness, increased engagement and sold products or services by using social media platforms including: Google+, Facebook, Twitter, YouTube, Flickr, LinkedIn, and Tumblr- Utilize social media scheduling tools, including but not limited to: Hootsuite and Bufferapp- Identified and executed new opportunities to grow customer base- Created and implemented new monthly promotions to engage community members and sell products or services- Created copy for email broadcasts for 3 different clients, each with a distribution list of 10k+- Created sales copy for client landing pages and webinars- Created articles and blog posts about various topics, including but not limited to:Social media, Business, and Client-specific topics- Brand strategist and community manager for 4 separate client pages- Managed projects with strict adherence to scope, timeliness, resources, and budgets Show less

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  Digitaslbi_us

  Jul 2013 - Feb 2014

  Account executive - social.content

  - Support and lead digital marketing activities for the GMC Canada and Buick Canada Social Media Accounts- Implement and execute campaigns and strategies for vehicle reveals and launches, promotions, partnerships and sponsorships- Content creation and management for social media channels - Always on Brand Strategist and Community Manager handling daily interactions on brand channels by facilitating, developing, and monitoring social conversations- Assist with digital strategy and goals while identifying new opportunities and maintaining marketing and competitive analysis- Daily client and partner agency contact for the GMC Canada and Buick Canada Social Media Account Show less

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  Leo burnett

  Feb 2014 - Nov 2014

  Account executive

  (Transferred from Digitas LBi to Leo Burnett to stay on Buick Canada and GMC Canada Account)- Support and lead digital marketing activities for the GMC Canada and Buick Canada Social Media Accounts- Implement and execute campaigns and strategies for vehicle reveals and launches, promotions, partnerships and sponsorships- Content management for social media channels - Community Management support in handling daily interactions on brand channels by facilitating, developing, and monitoring social conversations- Assist with digital strategy and goals while identifying new opportunities and maintaining marketing and competitive analysis- Daily client and partner agency contact for the GMC Canada and Buick Canada Social Media Account Show less

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  Push 22

  Dec 2014 - Mar 2017

  Digital content manager

  - Created buyer personas to align my clients services and products to the proper marketing strategy and section of the buyers journey- Identified SEO ranking opportunities through keyword and competitor research- Managed and executed SEO strategy through keyword implementation, link building, site audits and page optimization- Built and presented digital plans that encompass personas, SEO recommendations, social mediamarketing, lead generation opportunities and digital content- Wrote optimized content for websites, blog content, email blasts, social media channels and pressreleases ensuring brand tone and voice accuracy- Monitored analytics through Google Analytics, Moz, and native platforms for performance and provide recommendations based on findings- Used HubSpot to help attract visitors, convert leads and close customers- Managed and published content to owned client channels including Facebook, Twitter, LinkedIn, Google+, and blogs- Managed projects from ideation through copywriting, design, web development and review sessions to live dates- Responsible for monitoring industry trends and research to provide recommendations on how clients can evolve their digital strategy Show less

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  Impact

  Mar 2017 - Oct 2020

  - Created all processes for the Business Development Representative position, including playbooks for: Qualifying Leads, Running a Successful Connect Call, CRM Management & Opportunity Management, BDR Prospecting, and Chatbot Management - Created the Chatbot playbook to guide users through the conversational marketing journey- Was responsible for managing and responding to all incoming leads within 5-minutes - Qualified or disqualified leads through Connect Calls and business research- Executed on database prospecting to generate, on average, 3-5 opportunities per week - Created email nurturing sequences to bring a prospect from the research phase to scheduling an explore call- Managed Drift, a Chatbot, during work hours to schedule sales discussions, provide service-specific resources, or answer website user questions in real-time Show less - Lead a team of 5-10 Account Executives. Responsibilities included: reviewing and approving deliverables for quality and strategic direction, hold team meetings (both daily and weekly) to discuss process improvements, client or agency challenges, and opportunities for client or team success, guide and support their career trajectory, provide positive feedback and feedback regarding opportunities for improvement- Assisted in hiring Account Executives - Managed 2-3 clients: created and executed inbound marketing strategies, measured success through KPIs, project managed between internal teams, and was responsible for person client retention & gathering direct feedback on deliverables, management, and communication on a bi-weekly basis Show less

  • Director Of Business Development

    Nov 2019 - Oct 2020

  • Director of Client Success

    Apr 2019 - Nov 2019

  • Account Supervisor

    May 2018 - May 2019

  • Inbound Marketing Strategist

    Mar 2017 - Jun 2018
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  Lone fir creative

  Oct 2020 - Oct 2023

  Director of client services

  - Oversees and/or manages all departments that impact client deliverables and experience, which includes Marketing Consultants, MarTech Specialists, Copywriters, Designers and Developers.- Created and implemented an elevated Client Experience process, which includes stages from sales to client services handoff, ongoing management of client engagements, and offboarding.- Responsible for addressing, discussing, and providing solutions to client challenges and project issues directly with clients.- Developed and implemented processes, such as Net Promoter Scoring, that directly impact client happiness, client retention, and client referrals. - Reports on department-wide billable utilization of team members, client NPS scoring, and upsells. Identifies, strategizes and assists with ongoing upsell opportunities across the active client portfolio. - Responsible for project resourcing by utilizing capacity and forecasting reports.- Responsible for hiring, onboarding and training new team members, managing performance plans and professional development.- Manages and approves departmental costs and budgets as it relates to software, salaries, team activities, internal and external happiness. Show less

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  Midwest salt

  Oct 2023 - now

  Marketing manager