Haoyue Zhu

Experience

• 

  Bayer Pharmaceuticals

  Jul 2018 - Jun 2019

  Marketing Intern
• 

  Philips

  Aug 2020 - Feb 2021

  Consumer Marketing Intern

  - Conducted market analysis, and offered insights of under-performance of canisters in GRC market in 2020. Found contributors to the sales gap and analyzed the internal and external reasons for the gap. Presented the results to the head of Homecare department.- Conducted product analysis with Excel and Tableau to look for opportunities for portfolio optimization.- Tracked performance of newly launched products on monthly basis. Helped generalize observations for highlights and lowlights.- Make monthly market reports, monitoring competitors’ communication, etc. Show less

• 

  Adidas

  Jul 2021 - now

  - Experience with consumer journey analysis & optimisation: Conducted analysis to understand key drivers for consumer click through and conversion. Enabled stakeholders to enhance the consumer navigation experience.- Experience with test and learning: causal impact analysis to understand the impact of change of feature, results were used as leverage to business decision making in major commercial moments. - Capable of conducting quantitative statistical analysis: Familiar with data extraction with SQL, statistical analysis with python. - Experience in product, consumer, and pricing analysis: price band analysis, consumer loyalty analysis. Show less

  • Manager Digital Analytics

    Nov 2023 - now

  • Assistant Manager Digital Analytics

    Jul 2021 - Dec 2023