Zecong Zhao

Zecong Zhao

Summer Intern

Followers of Zecong Zhao2000 followers
location of Zecong ZhaoMinneapolis, Minnesota, Birleşik Devletler

Connect with Zecong Zhao to Send Message

Connect

Connect with Zecong Zhao to Send Message

Connect
  • Timeline

  • About me

    Data Scientist @ Bluestem Brands | UMN Carlson MSBA '22

  • Education

    • Northwestern University

      2018 - 2018
      Integrated Marketing Communication
    • University of Minnesota - Carlson School of Management

      2021 - 2022
      Master's degree Business Analytics
    • Nanjing Audit University

      2016 - 2020
      Bachelor's degree Auditing 3.88/4
  • Experience

    • China Everbright Bank

      Jun 2017 - Aug 2017
      Summer Intern
    • KPMG China

      Jun 2018 - Mar 2020
      KPMG Elite Programme

      • Admitted in the Elite Program and involved in annual audit project for a large pharmaceutical company by auditing 8 subjects of 6 subsidiaries • Ensured normal operation by communicating effectively with 73 subsidiaries clients to obtain required auditing material

    • MACROMILL, INC.

      Jul 2019 - Sept 2019
      Market Data Analyst
    • PARKLU by Launchmetrics

      Jul 2020 - Nov 2020
      Business Analyst Intern

      • Created media value analysis report for clients, filtered data according to relevant business logic on 50K posts of 30K KOLs from 7 platforms, calculated key KPIs and analyzed changes of cooperative KOLs• Empowered client to improve media value by visualizing data with Tableau and providing recommendations on social media marketing strategy through marketing case analysis

    • Carlson Analytics Lab

      Sept 2021 - Aug 2022
      Analytics Student Consultant

      • Developed a multi-class classifier using audio features and textual data for sentiment analysis of customer calls• Built ML pipeline to train, tune and evaluate random forest, XGBoost and LightGBM models using 5-fold cross validation (GridSearchCV) in Python, achieved precision of 96%• Implemented lemmatization, feature engineering and CSR matrix creation on 7 GB of data (300K audio data points and 50K textual data)

    • Bluestem Brands

      Oct 2022 - now
      Data Scientist
  • Licenses & Certifications

  • Volunteer Experience

    • Volunteer Guide

      Issued by The Oriental Metropolitan Museum on May 2017
      The Oriental Metropolitan MuseumAssociated with Zecong Zhao