
Zecong Zhao
Summer Intern

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About me
Data Scientist @ Bluestem Brands | UMN Carlson MSBA '22
Education

Northwestern University
2018 - 2018Integrated Marketing Communication
University of Minnesota - Carlson School of Management
2021 - 2022Master's degree Business Analytics
Nanjing Audit University
2016 - 2020Bachelor's degree Auditing 3.88/4
Experience

China Everbright Bank
Jun 2017 - Aug 2017Summer Intern
KPMG China
Jun 2018 - Mar 2020KPMG Elite Programme• Admitted in the Elite Program and involved in annual audit project for a large pharmaceutical company by auditing 8 subjects of 6 subsidiaries • Ensured normal operation by communicating effectively with 73 subsidiaries clients to obtain required auditing material

MACROMILL, INC.
Jul 2019 - Sept 2019Market Data Analyst
PARKLU by Launchmetrics
Jul 2020 - Nov 2020Business Analyst Intern• Created media value analysis report for clients, filtered data according to relevant business logic on 50K posts of 30K KOLs from 7 platforms, calculated key KPIs and analyzed changes of cooperative KOLs• Empowered client to improve media value by visualizing data with Tableau and providing recommendations on social media marketing strategy through marketing case analysis

Carlson Analytics Lab
Sept 2021 - Aug 2022Analytics Student Consultant• Developed a multi-class classifier using audio features and textual data for sentiment analysis of customer calls• Built ML pipeline to train, tune and evaluate random forest, XGBoost and LightGBM models using 5-fold cross validation (GridSearchCV) in Python, achieved precision of 96%• Implemented lemmatization, feature engineering and CSR matrix creation on 7 GB of data (300K audio data points and 50K textual data)

Bluestem Brands
Oct 2022 - nowData Scientist
Licenses & Certifications
- View certificate

Python Data Structures
CourseraJan 2020 - View certificate

Using Python to Access Web Data
CourseraMay 2020 - View certificate

Using Databases with Python
CourseraJan 2020 - View certificate

Capstone: Retrieving, Processing, and Visualizing Data with Python
CourseraJan 2020
Volunteer Experience
Volunteer Guide
Issued by The Oriental Metropolitan Museum on May 2017
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