Jackelyne K. Briseño

Experience

• 

  Texas A&M International University

  Apr 2013 - Apr 2015

  Student Body President

  Major accomplishments include passing three student referendums that increased funding for athletics, the student center and a recreational center expansion, record-breaking voter turnout for student government elections and attendance at SGA-sponsored events, and quadrupled the amount of followers/ likes on all social media accounts.

• 

  Texas A&M University System

  May 2014 - May 2015

  President, Chancellor's Student Advisory Council

  Elected by student body presidents in the Texas A&M University System and student representatives. Responsible for maintaining communication between all student representatives and system leadership by coordinating and executing monthly meetings between said parties. A major accomplishment was drafting an endorsed statement of support from all system schools for capital improvement bills in the Texas Senate and House of Representatives.

• 

  Murray State University

  May 2015 - Aug 2015

  NODA Intern

  • Supervised 25-30 summer orientation counselors and 10-15 extended summer orientation counselors• Assisted in developing and implementing four-day extended orientation events with activities on and off campus• Developed a platform for new outdoors orientation program• Helped organize a multi-week welcome back program

• 

  St. Mary's University

  Sept 2015 - Nov 2016

  Admission Counselor

  Major accomplishments include generating 60% of deposited students through events managed; revolutionizing the Office of Admission’s social media presence; developing new initiatives to increase deposit numbers and meet enrollment goals; organizing first Facebook Live event • Reviewed applications for admission, analyze qualifications and exercised judgment of admissibility• effectively communicated accurate information on St. Mary’s, its programs, admission standards, tuition cost, and unique opportunities • Organized multiple weeks of travel that include school fairs and high school visits across Texas using data and analytics Show less

• 

  Texas A&M International University

  Feb 2017 - May 2022

  Major accomplishments include increasing digital engagement by 56%, quadrupling giving day donors, generating a 20% increase in employee giving participation, increasing class ring sales by 70%, 8X increase in alumni giving (brick program), redesigning and launching the alumni website, creating alumni chapters in Mexico and across Texas, digitizing the 50th Anniversary Celebration, revamping alumni relations office, and generating over $80k in student gifts • Serve as acting director for alumni relations/ annual giving• Serve as the primary annual giving development officer and oversee faculty/ staff giving, giving day, alumni giving, and student giving programs that utilize crowdfunding, peer-to-peer initiatives, and digital platforms such as GiveCampus, Raiser’s Edge, and Anthology/ iModules• Oversee and assist with the development of all annual giving programs including idea conceptions, marketing materials, volunteer organizing and management, event execution, strategy, and data analysis • Develop and execute donor stewardship, re-engagement, and recurring giving strategies• Recruit, hire, train, and supervise team members and oversee all office projects• Create, maintain, and publish digital content that is distributed across multiple channels including but not limited to social media, web, text, and email marketing • Serve as a liaison to the TAMIU Alumni Association, a 501(c)(3) nonprofit; assist in strategic planning, event, project, and campaign management • Manage office budget • Maintain social media platforms, send a monthly newsletter, and alumni website • Oversee TAMIU Student Philanthropy program Show less Under my leadership and in the last year, our office has redesigned the Class Ring, increased ring sales by 33%, established and revamped two campus traditions, increased digital engagement by 56%, created the first alumni chapter outside of Laredo, planned and executed the first-ever virtual alumni reunion which included 51 speakers and hosts, introduced a new brand, and launched a new alumni website (alumni.tamiu.edu)• Serve as acting director for the alumni office• Execute Annual Giving Program• Serve as a liaison to the Alumni Association • Supervise Student Philanthropy Program• Participate in developing departmental strategic plans based on department goals Show less Major accomplishments include establishing a student philanthropy ambassador program; breaking donor and giving records for #GivingTuesday; generating a 39% student-donor affiliation for giving day; creating annual giving advocates within the university community• Develop and implement a multi-faceted strategy of marketing, communications, and volunteer engagement to enhance annual giving efforts• Serve as a participating member of the annual fund team, faculty and staff giving campaigns, and overall planning of giving initiatives on a university-wide scale• Recruit, train, and advise members of the student philanthropy council + student philanthropy ambassadors• Create, update, develop, and maintain content/ webpages for the Office of the VP for Institutional Advancement, Alumni Relations, and Student Philanthropy Show less

  • Associate Director Of Alumni Relations (Director)

    Sept 2021 - May 2022

  • Assistant Director Of Alumni Relations (Director)

    Nov 2019 - Aug 2021

  • Development Officer

    Aug 2018 - Nov 2019

  • Student Philanthropy Coordinator

    Feb 2017 - Aug 2018
• 

  Anera

  Jun 2022 - now

  Director of Digital Fundraising

  • Lead strategy and execution of Anera’s digital fundraising campaigns, to include email appeals and engagement, Short Message Service (SMS), and social media fundraising messaging• Create multi-channel communications for donors to ensure that interactions with Anera are of the highest quality• Create strategies and develop customized donor-centric approaches that achieve high conversion, retention and acquisition to move supporters through the donor journey• Ensure Anera charity rating profiles are complete and up-to-date• Manage and execute all details of Anera’s direct mail appeals, including writing, segmenting, creating the direct response plan in EveryAction, running mailing lists, working with communications on layout and package design, and working with the printing vendor to review proofs• Oversee management, development and integration of EveryAction Customer Relationship Management (CRM) software• Collaborate with the communications team to create integrated messaging strategies for social media and anera.org• Jointly manage the relationship with third party internet marketing agency, WebFX, to maintain website Search Engine Optimization (SEO), Google Analytics reporting, Google Ad Grant, Pay Per Click (PPC) and retargeting ads• Collaborate with the communications team on website messaging to ensure Anera’s mission and vision are clearly communicated, and drive conversions• Develop fundraising team plans/goals/Key Performance Indicators (KPIs) based on nonprofit industry standards and internal giving trends• Assist with development and management of fundraising team campaigns, events and communications calendar• Oversee a team of two staff members, Digital Fundraising Coordinator and Development Database Assistant Show less