Experience

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  Poliplan1to1 btl, agency

  Jan 2010 - Jan 2013

  Sales promoter

  - Conducting HoReCa activities and surveys for the client British American Tobacco.

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  Vip mobile d.o.o.

  Jul 2012 - Aug 2012

  Intern in the sector market and business intelligence

  - Communicating with marketing agencies about new projects- Conducting desk market research & writing reports- Writing company’s Newsletter

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  Vinarija čoka plus d.o.o (winery čoka plus d.o.o)

  May 2013 - Dec 2013

  Marketing administrator

  Activities:- Assistant of the Marketing director- Leading promotional team, organizing team meetings, planning and organizing promotional activities- Monitoring and evaluation of promotional results, writing monthly reports- Writing marketing plans for leading brands

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  Faculty of economics in subotica, university of novi sad

  Dec 2013 - Jun 2018

  Assistant lecturer

  Department for Trade, Marketing and Logistics- Teaching subjects: Principles of Marketing, Marketing Management, Product Management, Sales Management, Business Marketing, Business Negotiations.- Managing social media accounts and creating content for web page- PR activities: writting press releases, program coordination and presiding over all formal events, organization of Faculty's Scientific conference and Fair trade appereance- Technical editor of the Faculty’s Scientific Journal Show less

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  Fiscal solutions

  Dec 2018 - Jun 2020

  - Leading and coordinating Marketing team, communicating with global clients and other stakeholders- Creating and managing digital marketing strategy and cross-channel campaigns and projects (social media, website, email, webinars)- Building brand strategy for product and services used in 17 European countries- Creating and managing BTL campaigns- Managing consumer database, database analysis, generating consumer insights and implementing strategies for driving positive customer experience - PR activities: during international trade fairs, on youtube channel, writing press releases and professional magazine articles, communication with media, etc.- Employer branding and organisation of all internal company events- HR activities: job posting, onboarding process standardisation, training of new employees- Improving operating processes and working procedures Show less

  • Head Of Marketing

    Oct 2019 - Jun 2020

  • Marketing Manager

    Dec 2018 - Oct 2019
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  Cheil centrade

  Jun 2020 - Jun 2024

  Crm strategist | loyalty program & mobile app manager

  Managing and leading the team on the following projects: CRM, Loyalty program and Mobile app, for Samsung in Adriatic region.Responsibilities: - Project management, assignment, prioritization, resource allocation and service quality maintenance - Development and implementation of holistic CRM strategies for clients - Creating acquisition, retention and loyalty strategies and action steps for CRM performance improvement and database growth- Leading the project to the efficient and timely accomplishment of the KPIs set with the client: increasing customer retention, brand loyalty, customer experience and engagement, drive e-store sales & cross-sell, CRM database growth and CRM metrics, strengthen the cooperation between marketing, sales and customer service, etc.- Develop and implement customer life-cycle marketing plans, to deliver automated and personalized communication experiences- Organizing monthly CRM campaign plans and schedules, optimizing the number of campaigns per customer segment- Local and global Email & Push campaign content creation, localization, copywritting, targeting and segmentation setup, QA, execution monitoring and deployment- Briefing and cooperating with external CRM Analytics agencies, dev and other stakeholders (local and global)- Analysing campaign results, developing benchmarks, sharing regular reports (CRM insights) and optimizing performance- Budget management, monitoring of financial procedures, cost estimates and invoicing- Participation in the selection of new team members, hiring process, evaluation and development of team members- Creation of proposals for CRM project improvements- CRM integration with other channels- Mobile application content management - Loyalty platform management, coordination of dev team and strategic improvements Show less

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  Bosch srbija

  Jun 2024 - now

  Senior it project manager for crm

  - EA Regional CRM Touchpoint Manager- Global CRM Touchpoint owner for Outdoor Gardening