Experience

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  House of paradise clothing inc.

  Jan 2011 - Dec 2013

  Business manager

  -Organized and Managed Daily Operations for a Washington D.C. Based Urban Clothing Line-Managed daily financial operations-Directly responsible for organizing employees and promoting effective communication in order to set -and achieve minor and major goals-Provided leadership to position the company at the forefront of the street-wear apparel industry within 5 years-Developed 4 street-wear lines, managed product assortments with an eye towards differentiation and cost control- Managed marketing team, web designer, inventory and distribution, and outsourced local production team- Expanded wholesale sales from local presence to nationwide retailer network initiative- Laid the foundation for overseas production with research, communication, and negotiation Show less

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  Sutherland asbill & brennan llp

  May 2013 - Jun 2013

  Sutherland scholar
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  Maya angelou schools/see forever foundation

  May 2015 - Oct 2015

  Workforce Development Services including -Resume and Cover Letter Writing-Simulated Interview Sessions-Career Assessments and Inventories Career Technical Education Curriculum DevelopmentCareer Technical Education Instructor English Teacher

  • Workforce Development Coordinator

    Aug 2014 - Oct 2015

  • Intern

    May 2015 - Jul 2015
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  Dmvfollowers

  Oct 2015 - Apr 2018

  Communication specialist

  • Consult in strategic development and provide marketing support to include: facilitating partnerships, project management, and public relations (DMVFollowers, Connecting Cool, YMCA Capital View, etc.)• Solicit corporate sponsorships for events, projects, and businesses.• Create and market independent networking and educational events geared towards the entertainment industry (between 50-250 attendees per event)

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  City gate dc

  Jan 2017 - May 2017

  Digital communications intern

  • Created social media platforms • Facilitated the production of digital content including hi-resolution videos, pictures, and marketing materials• Secured exponential growth in digital analytics over an eight week social media campaign• Developed a comprehensive communications plan that included an event plan, crisis communications plan, social media plan, web design plan, and a 15-page market research report.

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  National bar association

  Jan 2017 - Jun 2017

  Membership marketing coordinator

  • Assist over 9,000 members with accessing membership benefits, programs and services.• Manage online membership system by serving as the primary point of contact for members with technical issues• Facilitate daily transactions (More than 250 monthly transactions) for membership and event registration• Develop, Plan, and Implement marketing campaigns, “each one reach one” campaigns and other recruitment strategies

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  The dreams of scottie benjamin

  Mar 2017 - May 2019

  Book author
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  Washington literacy center

  Jun 2017 - Apr 2018

  Program director / intensive instructor

  I currently serve as the Program Director & Intensive Instructor for the Washington Literacy Center. I am responsible for spearheading the Learn & Engage pilot program for DC residents, ages 18-24, that are currently not enrolled in school. This program is a Department of Employment Services funded program for job training; pre-GED prep; critical thinking skills; social and employment skills and work readiness skills. I developed and facilitated my own workforce development curriculum helping students learn valuable social, emotional and professional skills to help enter the workforce, change careers or to continue their education.My duties also included: Plan and facilitate a government-funded pilot program including developing all digital marketing and public relation materials.Created and implemented a digital marketing plan to recruit program participants. Used social media and digital media best practices (Google Ad Words, Analytics, Social Media Promotion, and partnerships) to increase program and brand awareness. Show less

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  The charles shelton foundation

  Sept 2017 - May 2019

  Digital marketing manager

  • Builds and executes traditional and social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification• Increases audience size, community engagement, network and brand awareness, while executing social media content across all social media channels (Twitter, Facebook, Instagram, etc.)• Manages the planning, implementation, tagging, audience segmentation, optimization, reporting and analysis of organic and / or paid social campaigns• Implements full understanding of ranking factors and website / search engine algorithms • Develops custom, targeted strategic plans to meet companies corporate communication goals such as fundraising and network growth• Sole developer of compelling content to drive followers and engagement • Maintains a robust social media content calendar and prepares reports summarizing the effectiveness of social media strategies in conjunction with content provided by Executive Director Show less

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  Rare neccesity brand management

  Oct 2018 - Jan 2019

  Marketing manager

  • Create, execute and manage targeted marketing and advertising campaigns for 10 clients in a variety of industries (Health & Beauty, E-Commerce, Music & Entertainment, Celebrity/Social Influencers, etc.). My direction and management helped clients such as Ondibu Hair Company earn over $150,000 during their Black Friday campaign. During this campaign, I created and managed the email marketing, social media planning and marketing, content creation, brand ambassador relations, public relations, and other necessary marketing strategies. • Managed product development & manufacturing (Health & Beauty Product), social media marketing (Facebook, Instagram, & Twitter) email marketing (mail chimp & klaviyo), public relations (Celebrity Influencer Outreach, Billboard placement, Radio and Digital Interviews, Brand Ambassador Programs, etc.) content creation (photo shoots, video shoots and product shoots), social media calendars and planning (Hootsuite, Planoly) for Laid by Lira Edge Control, a hair product created by celebrity influencer, Lira Galore. • Managed product development & manufacturing, social media marketing (Facebook, Instagram, & Twitter) email marketing (mail chimp & klaviyo), public relations, content creation, social media calendars and planning for The Belle Couture, a women’s boutique based in New Orleans, LA. • Managed product development & manufacturing, social media marketing (Facebook, Instagram, & Twitter) email marketing (mail chimp & klaviyo), public relations, content creation, social media calendars and planning for Ondibu Hair Company, a natural hair company with an annual revenue of approximately $400,000.• Used google analytics along with website apps and plugins such as Jet Pack to track and manage customer analytics in order to use these analytics to create targeted marketing campaigns based on the client’s goals (maximize revenue, increase engagement, build email list, etc.) Show less

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  Lyfe marketing

  Feb 2019 - Jun 2019

  Account manager
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  Good brother's marketing agency

  May 2019 - Jan 2023

  Digital marketing director

  In 2019, I started Good Brothers Marketing LLC to provide a variety of businesses with digital marketing services. These services include but are not limited to Facebook Advertising, Paid Google Advertising, Organic SEO Ranking, Website Development & Design, Social Influencer Management, Social Media Management, Email Marketing & Automation.I have provided services for clients in the following industries: Healthcare, Health & Beauty, Men's Grooming, E-Commerce & Retail, Financial Services, Education Software Services, Online Seminars and Classes, Fashion, Jewelry & Watches, and Non-Profit. Show less

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  Work with your handz

  Jan 2023 - now

  As Sales Marketing Manager, I craft insightful reports on our marketing performance, network at trade shows and engaging company events, and curate a diverse range of marketing collateral. Collaborating closely with an external marketing agency, I drive forward brand and marketing initiatives. Designing and executing compelling marketing campaigns, with a specific focus on showcasing our exceptional job opportunities, is a key aspect of my role. Additionally, I immerse myself in market and client research to inform strategic decision-making. Juggling schedules to keep our marketing initiatives running smoothly, I assist in creating engaging social media and website content and schedule impactful email campaigns. Making dynamic changes to existing marketing assets is also part of my routine. I keep the social media buzz alive with daily posts and updates, providing invaluable support to our fantastic marketing department. Reporting directly to the visionary CEO, I play a pivotal role in shaping our marketing strategies and contributing to the company's success story. Show less

  • Sales Marketing Manager

    Dec 2023 - now

  • Marketing Specialist

    Jan 2023 - Dec 2023