Experience

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  Equativ

  May 2021 - now

  -Daily analyzing, optimizing, and management of diverse campaigns toward client KPIs for programmatic video, display, CTV, OTT, and audio. -Help develop new tools and features within Equativ’s DSP to boost efficiency of campaign management. -Build and maintain steady relationships with clients to understand their objectives and provide specialized solutions. -Train and mentor new team members. -Collaborate with internal teams which include Sales, Publisher Development, Product Development, Finance, and Engineering teams to ensure consistent delivery of all campaigns.-Troubleshoot campaign issues with clients, third party vendors, publishers, and internal Product teams.-Bridge the gap between Equativ’s DSP and SSP by strategizing with our Supply Side Account Managers to create deals with key Publishers and unlock needed inventory for scale and high KPIs. -Strategize incoming campaigns: check for available inventory, identify solutions suiting brand needs, create tailored sitelists, build creative demos.-Quickly learn new product offerings to keep up with industry trends: Brand Lift Study, Attention Measurement, Weather Sync, Sports Sync, TV Sync.-Activate and implement 1st and 3rd Party Data using Data Marketplaces. -Generate volume estimations for accurate planning of prospective campaigns. -Implement 3rd party tracking pixels and generate conversion pixels.-Make audio and visual edits on hosted creatives to fit client needs (call-to-actions, subtitles, video-skins, QR Codes.) Show less

  • Senior Traffic Manager

    Jan 2023 - now

  • Traffic Manager

    Apr 2022 - Jan 2023

  • Junior Traffic Manager

    May 2021 - Apr 2022