Experience

• 

  Frascold

  Sept 2018 - Feb 2019

  Marketing internship

  • During my internship, I accomplished various tasks including the development of customers profiling database, the definition of communication and digital strategies, and the creation of promotional material in the digital version.• I have provided overall support to Chillventa exhibition (Nuremberg, Germany) and Refrigera exhibition (Piacenza, Italy).

• 

  Barbatelli & partners management consultant shanghai co., ltd.

  Mar 2019 - Jun 2020

  Digital marketing consultant | social media management and business development

  Notable achievements:• I developed together with digital designers a comprehensive brand strategy for BPCOM, defining visual identity guidelines and brand assets. We established a cohesive brand presence across all marketing channels, resulting in a 15% boost in website traffic. • I launched digital channels on Chinese platforms and created content that brought outstanding results to client companies, both B2B and B2C.

• 

  Swatch ltd.

  Jun 2020 - Feb 2022

  Digital project manager | digital content, salesforce management and china business development

  Notable Achievements: • I conducted a case study, analyzing key brand potential indicators, that facilitated the Swatch team in identifying 10 workflow improvement opportunities that increased team efficiency and reduced project completion time by 10%.• Led a cross-functional team to deliver a SFCC project within the defined scope, meeting 100% of requirements and reducing project completion time through agile methodology.• I have collaborated with cross-functional teams for the strategic realignment of Swatch China with corporate guidelines to fortify brand DNA perception. Show less

• 

  L'oréal

  Feb 2022 - Mar 2024

  Notable achievements: • Effectively communicate at senior levels, challenging norms with data-driven insights, while storylining impactful presentations for executives, including business updates.• I have initiated the development of a transformative brand events portfolio, conducted in-depth analyses of brand evolution, and bridged key gaps and needs. • I play a pivotal role in delivering revenue boost through targeted projects. Notable Achievements: • Surpassed sales target of the Chinese New Year activation by 35%.• I have implemented a data-driven task force to assess market viability, leveraging market trends and conducting competitor analysis.• Identified key growth opportunities and recommended strategic initiatives to penetrate the Chinese market during the New Year period, resulting in a forecasted revenue growth of 57% within the first 2 years.

  • Senior Project Manager | Project management, Branding and Business process improvement

    Jan 2023 - Mar 2024

  • Project Manager | Project management, Advertising and Task-force implementation

    Feb 2022 - Jan 2023
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  Tiffany & co.

  Mar 2024 - now

  Senior project manager

  I am managing complex digital projects within cross-functional teams, driving collaboration and aligning diverse departments such as marketing, IT and operations to achieve project goals.