Experience

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  Socalgas (sempra energy)

  Jan 1999 - Jan 2000

  Consumer market intern

  Created a marketing plan for a strategic business unit.

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  Diagnostic research

  Jan 2000 - Jul 2001

  Senior research analyst

  Lead copy test studies for companies such as Nissan, Disney Channel, and Tropicana to improve brand recall and messaging for commercial ads. Supervised in-house project flow, developed questionnaires, wrote proposals and bids, analyzed data, and conducted extensive Internet research.

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  Grizzard

  Mar 2002 - Apr 2014

  From 2002-2014, I held several positions at Grizzard and was promoted 6 times. In my final role as Director, Strategy Integration, I created, lead, and analyzed direct fundraising annual plans and campaigns for all agency client verticals using analytical tools and campaign results auditing to build and grow our client's programs. Developed client fiscal year projections and maintained internal budgets. Wrote creative briefs, proposals, and case studies. Directed the development and execution of copy and art direction, donor prospecting strategies, and results analysis with key stakeholders and internal departments. Worked closely with clients and held strategy meetings with creative, account and analytics teams. Kept Account Directors and VPs abreast of all client/management milestones. Presented new ideas and key findings to clients and stakeholders. Campaigns included direct mail, alternate media, email, web and social networking strategies. I am the subject matter expert for Creative Brief writing and running precreative/creative meetings. Show less Account Supervisor 2008-2012Provide strategic guidance for account team and clients verticals, lead annual and quarterly planning meetings, wrote creative briefs, recommended testing based on growth goals, managed client partnerships, budgets, results reviews, data analysis and communicated strategy for campaign approvals.Senior Account Executive 2006-2008Supported campaign execution at a higher level and for national verticals with client and internal creative, media, analytics and production teams. Wrote creative briefs, selected donor segments for optimized results, worked closely with media team on acquisition strategy, prepared campaign results, reviewed art and copy for strategy. Maintained high quality control measures for direct mail and email execution. Helped streamlined QC and linear process across the agency.Account Executive- 2004-2006Provided account management and extensive quality control for art, production. media, donor file data instructions and billing. Proofread all copy, variable content and versions. Led weekly client meetings.Senior Account Coordinator 2003-2004Increased responsibilities from the AC position across more clients and supporting team leadership with ad-hoc projects and research. Account Coordinator 2002-2003Managed client and internal client schedules for timely review of art, receipt of data files and results, worked closely with project managers and team leadership. Show less

  • Director, Strategy Integration

    Mar 2012 - Apr 2014

  • Positions Held 2002-2012

    Mar 2002 - Mar 2012
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  Taproot foundation

  Jan 2011 - now

  Marketing manager (pro bono position)

  As a volunteer, I help nonprofits communicate the appropriate brand message to their clients, donors, and partners. Projects include brand communication strategies, annual report creation, and MarCom consultation.Responsibilities include- Interviewing organization stakeholders, presenting discovery findings, determining the strategy for communication materials through MarCom audits, communicating with copywriters and graphic designers via creative briefs for brand element creation (logo, tagline, new name) and copy writing for annual reports. Show less

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  The lukens company

  May 2014 - Nov 2014

  Account director

  Lead the strategy for membership and donor programs for several non-profit organizations. Created annual plans and budgets, lead creative meetings, wrote creative briefs, managed campaign execution with internal department and vendors.

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  Aria strategy group

  Nov 2014 - now

  Owner and principal

  Aria Strategy Group was created to help local nonprofits communicate successfully with target audiences and optimize their fundraising, lead generation and branding potential.​We have developed strategic solutions for direct fundraising, donor stewardship/relations, monthly giving, public relations, advertising, awareness, and branding campaigns.Aria's goal is to bring our experience and provide a collaborative approach to our process in-- Marketing and Advertising- Brand Management- Non-profit fundraising strategy and creative content - General consulting Show less

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  Pacific clinics

  Jul 2018 - Mar 2020

  Director of marketing, communications and public relations

  Creative and directed digital, social, email and traditional print marketing strategies to grow awareness of the organization and increase lead generation and conversion of future client, donor, employee target markets. Wrote copy content and provided creative direction for designers for email, print, web and social media to support advertising efforts for events, programs and general awareness. Implemented and deployed email, web and social content on Mail Chimp, Drupal and Social Sprout platforms.Increased Facebook, Instagram and LinkedIn followers through paid ads and boosted Facebook posts, engagement and giving through social media and email, and grew website traffic.Used Google Analytics, Meltwater's social media platform, Facebook and email metrics to determine success of campaigns. Show less

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  Rkd group

  Apr 2020 - Mar 2021

  Account director

  Provided strategic leadership of direct response fundraising programs for nonprofit organizations. Guided new clients through implementation of new testing ideas and best practices for growth in donor acquisition and improvements to existing donor performance. Streamlined and standardized complex donor segmentation and offers to improve overall donor giving. Partnerships and performance helped forge new upsell opportunities and more robust programs in future fiscal year planning.

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  Altus marketing

  Jun 2021 - Jun 2023

  Strategist

  Developed direct fundraising strategies including digital, direct mail and broadcast media for multiple nonprofit verticals. Analyzed data trends, campaign and test performance, shared actionable insights and applied knowledge to future campaign strategies and planning. Includes in-depth analyses of specific issues.

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  Missionwired

  Oct 2023 - now

  Accout director