Experience

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  Food and agriculture organization of the united nations (fao)

  Aug 2008 - Oct 2008

  Intern / part-time researcher

  - Analysis of Data on different staple Crop production for selected African countries and Reporting to FAO Representative in Ethiopia to the AU and ECA.

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  Oxfam america

  Aug 2011 - Feb 2012

  Volunteer/intern • contractor, consultant

  - Assist in the Economic Justice related work,- Organizing Workshops regarding Climate Change in Ethiopia,- Perform General Data analysis and reporting to immediate Supervisor,- Analysis of Economic trends and Inflation,- Assisting in the Water Program- Utilization of Mapping Software in support of the Water trucking Assessment for the Water Program,- Assisting in Humanitarian Response- Assistance in dispensing Valuable information regarding the Water Program etc

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  Awash international bank

  Oct 2012 - Apr 2016

  Compliance officer and risk management project executive

  - Ensuring that the Practice in Bank Policies, procedures and guidelines are in compliance with all applicable laws, regulations, code of conduct and standard of good practice, - Developing, Monitoring and Interacting with different departments of the Bank regarding Compliance Issues and the Implementation of Compliance related policies, procedures and standards,Customer Service – - Responsible for increasing branch cliental base by conducting in / out door calls to potential clients, Door to Door Customer recruiting, re-recruiting lost customers, new customer onboarding and outreach, - Handling and covering all customer service requirements to ensure services Excellency, - Ensuring exceptional customer experience, receiving feed-back and modeling desired behaviors and much more Show less

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  Zeleman production

  Apr 2016 - Mar 2019

  Senior marketing executive

  - Strategizing to penetrate new markets, tactics to convert consumers, marketing ideas to beat competitors, execution plans and management, budget management, Brand Ambassador training and management, daily, weekly, monthly and quarterly detailed reporting, quantitative and qualitative reporting, advising, monitoring and guiding stakeholders, mitigate on the ground problems - Balancing multiple mega Projects at once by switching back and forth between projects based on their importance and urgency, - Shaping different interactive consumer engagements for different Clients to amplify their Brand and reshape Consumer’s predominant perception of the product, - Designing new projects, presenting and pitching to international clients to win over bids, - Liaising with international Agencies such as JWT (J. Walter Thomas) to design brilliant Campaigns and translating them to Ethiopia’s Market, - Formulating clear and precise cycle briefs to clarify the roles and responsibilities of every person and stakeholder involved to form clear Vision of what needs to be done, - Framing clear sets of KPI measures to ensure accountability of tasks for perfect execution of campaigns and much more. Show less

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  Abig| investment group

  Apr 2019 - Jan 2023

  Consumer marketing manager

  Marketing Strategy Development and Execution - Consumer Marketing Planning and execution, Consumer Journey Mapping, 360-degree Product Launch including ATL, BTL and Digital, Exhibition and experiential Campaigns, Route to Market development, Agency and key partner Handling and more, - Marketing Communications & Advertising – manage a balanced campaign across all medium, including digital and social media, in a coherent manner, ensuring all communication is based on identified Consumer Bases,Branding and Brand building - Develop and monitor company branding, designing and executing Brand Awareness Programs, Design initiatives to support the delivery of each brand promise, brand architecture, Articulate brand identity, ensure consistency of communication to enhance Brand Equity whilst monitoring competitor brand activities among othersInnovation - Shaping the innovation strategy, identifying new opportunities by targeting unmet customer needs via Consumer Research, identifying future trends and mapping them to business opportunities, - Coordinate a successful transition of a concept into a real product by defining guidelines and policies, managing innovation cycles and mobilizing cross functional teams in tandem with the organization’s level of innovation maturity,CRM & Sales Support – Addis Ababa & Regions - Developing, monitoring and enhancing relationships with Wholesalers, Volume Discount Customers, Hotline and Key Account Customers, through regular customer satisfaction surveys and regular trade visits ensuring timely order delivery and optimum customer gratification and much more. Show less