Experience

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  Men's joker

  Jul 2013 - Aug 2013

  Editing team assistant

  Responsible for the preparation of layout, styling, design and cover photo of the Men's Joker magazine that circulates in China. Participated in photo shooting both as assistant stylist and model. Helped in writing various articles in the magazine, analyzing trends for Autumn/Winter 2013 for the October issue 2013.

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  Ref financial press limited

  Jul 2015 - Aug 2015

  Account service assistant

  Responsible for coordinating with listed-co clients, in-house design and translation teams on annual reports preparation from start to finish. The job required effective interpersonal and communication skills and the ability to prioritize and achieve key tasks within a very tight schedule.

• 

  Island shangri-la hong kong

  Jul 2016 - Aug 2016

  Accounts department trainee

  Responsible for managing AR for all the outlets in the hotel and designing a payment filing system. Also helped Purchasing Department on operations and order follow-up. Also participated in Hotel Group’s annual staff party preparation team.

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  Snobbae.com

  Oct 2016 - now

  Founder

  Instagram: _justinso - currently holds over 50,000 followers.Created an Instagram blog page in October 2016, expanded in July 2017 by launching its own website (www.snobbae.com) and its YouTube channel in September 2017.It currently holds over 35,000 followers.Key achievements include:- Invited to various trunk shows and events as an Influencer- Received numerous offers on collaborations with different brands and various social media influencers

• 

  Manulife hong kong

  May 2018 - May 2019

  Digital marketing specialist

  Key Responsibilities:- Organised digital functions for advertising content, products and launching techniques for critical internal stakeholders including legal, compliance and brand teams, etc.- Implemented WeChat corporate account launch by developing brand building in PRC, which boosted reach by over 5000 followers in 1 month.- Managed all aspects of a campaign by gaining/reviewing performance reports from internal customer service teams to determine the amount of time it takes to generate a lead from an online submission and schedule a call.- Initiated a trial run for a lead generation campaign with 20 call agents and proposed the utilisation of a surverymonkey automated formula to boost efficiency and minimise human labour hours required. Show less

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  Publicis groupe

  Jun 2019 - Jun 2021

  Account Manager lead across the following accounts:- Mox Bank, Cathay Pacific, and Asia Miles;- Global accounts including DBS and Philip Morris International Rotation across Digitas, MSL, Saatchi & Saatchi, and Leo Burnett.Account Manager leading client accounts across:- Netflix, HSBC Premier, HSBC Jade, China Mobile, and Cathay Pacific

  • Account Manager

    May 2020 - Jun 2021

  • Management Trainee

    Jun 2019 - May 2020
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  Tbwa \ london

  Oct 2021 - Mar 2022

  Account manager

  Account Manager across the following client accounts:- pladis: Jacob's, Mini Cheddars, Carr's, Go Ahead, and more;- LSEG: Refinitiv, FTSE Russell, LCH, and more

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  Nonsense london

  Feb 2023 - Mar 2024

  Account manager

  Account Manager across the following client accounts:- HSBC, CRUK, CALM, TDS, Sky, Adobe, Unum