Justin So

Justin so

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Followers of Justin So346 followers
  • Timeline

  • About me

    Founder @ snobbae.com | Digital Marketing, Branding

  • Education

    • Concord college

      2009 - 2014
      A-levels

      Mathematics (A*), Physics (A), Chemistry (A)

    • The london school of economics and political science (lse)

      2014 - 2017
      Bachelor's degree accounting and finance upper second-class honours

      Activities and Societies: LSESU Chinese Society, LSESU Chinese Society Variety Show 2015, ACS, HKPASS

  • Experience

    • Men's joker

      Jul 2013 - Aug 2013
      Editing team assistant

      Responsible for the preparation of layout, styling, design and cover photo of the Men's Joker magazine that circulates in China. Participated in photo shooting both as assistant stylist and model. Helped in writing various articles in the magazine, analyzing trends for Autumn/Winter 2013 for the October issue 2013.

    • Ref financial press limited

      Jul 2015 - Aug 2015
      Account service assistant

      Responsible for coordinating with listed-co clients, in-house design and translation teams on annual reports preparation from start to finish. The job required effective interpersonal and communication skills and the ability to prioritize and achieve key tasks within a very tight schedule.

    • Island shangri-la hong kong

      Jul 2016 - Aug 2016
      Accounts department trainee

      Responsible for managing AR for all the outlets in the hotel and designing a payment filing system. Also helped Purchasing Department on operations and order follow-up. Also participated in Hotel Group’s annual staff party preparation team.

    • Snobbae.com

      Oct 2016 - now
      Founder

      Instagram: _justinso - currently holds over 50,000 followers.Created an Instagram blog page in October 2016, expanded in July 2017 by launching its own website (www.snobbae.com) and its YouTube channel in September 2017.It currently holds over 35,000 followers.Key achievements include:- Invited to various trunk shows and events as an Influencer- Received numerous offers on collaborations with different brands and various social media influencers

    • Manulife hong kong

      May 2018 - May 2019
      Digital marketing specialist

      Key Responsibilities:- Organised digital functions for advertising content, products and launching techniques for critical internal stakeholders including legal, compliance and brand teams, etc.- Implemented WeChat corporate account launch by developing brand building in PRC, which boosted reach by over 5000 followers in 1 month.- Managed all aspects of a campaign by gaining/reviewing performance reports from internal customer service teams to determine the amount of time it takes to generate a lead from an online submission and schedule a call.- Initiated a trial run for a lead generation campaign with 20 call agents and proposed the utilisation of a surverymonkey automated formula to boost efficiency and minimise human labour hours required. Show less

    • Publicis groupe

      Jun 2019 - Jun 2021

      Account Manager lead across the following accounts:- Mox Bank, Cathay Pacific, and Asia Miles;- Global accounts including DBS and Philip Morris International Rotation across Digitas, MSL, Saatchi & Saatchi, and Leo Burnett.Account Manager leading client accounts across:- Netflix, HSBC Premier, HSBC Jade, China Mobile, and Cathay Pacific

      • Account Manager

        May 2020 - Jun 2021
      • Management Trainee

        Jun 2019 - May 2020
    • Tbwa \ london

      Oct 2021 - Mar 2022
      Account manager

      Account Manager across the following client accounts:- pladis: Jacob's, Mini Cheddars, Carr's, Go Ahead, and more;- LSEG: Refinitiv, FTSE Russell, LCH, and more

    • Nonsense london

      Feb 2023 - Mar 2024
      Account manager

      Account Manager across the following client accounts:- HSBC, CRUK, CALM, TDS, Sky, Adobe, Unum

  • Licenses & Certifications

    • V50

      Vinspired
      Aug 2013
  • Honors & Awards

    • Awarded to Justin So
      UK Mathematicians Challenge - Bronze
    • Awarded to Justin So
      V-50 -