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Fiza A. Shaukat

Fiza a. shaukat

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location of Fiza A. ShaukatDubai, United Arab Emirates
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  • Timeline

  • About me

    Product Marketing Manager @NOVA Finance l Fintech l MBA

  • Education

    • Lahore grammar school

      2000 - 2012

    • Lahore university of management sciences

      2020 - 2022
      Master of business administration - mba marketing/marketing management, general cgpa 3.5

      Activities and Societies: Senior Editor at RadioLUMS Founder of RadioLUMS Society; inducting members for teams of RJs, Content Writers & producing content for live & pre-recorded shows Continue leading campaign executions by diverse teams of RJs and Content Creators Projects • MBA Consultancy Project (Retail) – Developed a comprehensive execution strategy for Hush Puppies (by Firhaj Footwear Pakistan) to increase in-store conversion rate by using primary research, customer persona development, customer journey mapping; aided by analytics. Developed an NPS and a Customer Satisfaction digital index mechanism to have clear visualization of customer perception of stores• Perla Eyewear Social Media Launch & Analysis (Digital Marketing)- Digitally… Show more Projects • MBA Consultancy Project (Retail) – Developed a comprehensive execution strategy for Hush Puppies (by Firhaj Footwear Pakistan) to increase in-store conversion rate by using primary research, customer persona development, customer journey mapping; aided by analytics. Developed an NPS and a Customer Satisfaction digital index mechanism to have clear visualization of customer perception of stores• Perla Eyewear Social Media Launch & Analysis (Digital Marketing)- Digitally launched an anti-fog eyewear company, focusing on uniform social media strategy, content, copywriting, placement & assortment, enhanced using FB Analytics• Experiential Learning (FMCG) - Formulated a comprehensive strategy for Shakarganj Foods to manufacture and market a new line of product; purées as a part of their baby food line, potentially adding 10% to top line• Influencer Marketing (Digital) – Used analytics and ROI to formulate influencer driven campaign for Pattern (a food discount application) Show less

    • Lahore university of management sciences

      2013 - 2017
      Bachelor of science (bsc) economics

      Activities and Societies: LUMS Daily Student, Culture Society and TEDxLUMS • Senior Year Project (2017) – Involving unexampled research carried out in the field of entrepreneurship with regards to operational and legal formalization of start-ups, as well as their contribution and impact on the informal economy. Scored an A+

  • Experience

    • Rocket internet

      Jul 2015 - Dec 2015
      Marketing analyst

      Increased website engagement by 45% for Carmudi Pakistan, as I specialized in SEO & generating backlinks to get partner institutions & companies to be on board with Carmudi's internship & scholarship programs, which I had also designed. Was thereby promoted from intern to Marketing Analyst.

    • Coca-cola cci

      Jul 2016 - Aug 2016
      Sales intern

      Formalized existing undocumented operations into SOPs, curbing distortions in the distribution process throughout the channel.Formulated SOPs for Distributors' Incentives; focusing on strategies to minimize time taken to fulfill each incentive and increase efficiency of the existing system.

    • Lahore university of management sciences

      Jan 2017 - May 2017
      Teacher's assistant

      Sales Force Management

    • Indus motor company ltd

      Sept 2017 - Jul 2020
      Area business manager

      • Increased First Free Service rate to over 70% (from 47%) by championing cross-functionality at all dealerships in my ambit & by using data from multiple sources, ensuring longer customer lifecycles & raising Customer Satisfaction Index• Ascertaining customer experience is prioritized by all stakeholders by having a hands-on approach to problem-solving, whilst keeping personnel of all levels on board• Increased customer intake & retention by 8% at dealerships by shifting from blanket marketing plans to customized ones, including increasing outreach to more government & private institutions, and forming corporate partnerships• Increased Central Region’s trained Service Advisor threshold to 98% (from 80%), by training sales staff of 16 3S dealerships in areas Product Knowledge, Selling Skills & Customer Handling, focusing especially on engagement with customers• Ensured timely execution of Toyota’s marketing calendar activities, promotions and events on ground at different dealerships, by working in-sync with third parties, ascertaining quality and maintaining budgets• Developed and maintained sales KPI MoM dashboard. Improved after-sales operations and enhanced dealership outreach by 10% due to data analysis on parts sales & service trends, reflected in monthly KPIs. • Launched never before implemented Kaizen of Body&Paint booth visualization in customer lounge increasing Toyota brand visualization• Engaging the retailer channel to push genuine spare parts and accessories through customized marketing campaigns specific to geographic clientele of dealership, aided by developing and executing new SOPs for operational efficiency• Periodically ensured all Toyota standards are implemented at 3S dealerships in Central Region• Successfully implemented more lasting projects than any ABM in this tenure; including Express Maintenance at 4 dealerships, Maintenance Reminder Call Systems at 2 dealerships & Dealer Parts Operation Kaizen at 2 dealerships Show less

    • Byte (yc s20)

      Jul 2022 - Oct 2022
      Brand communication and strategy lead

      • Launched Virtual Restaurant 'Moe's thin crust Pizza' from Byte's dark kitchens onto the digital domain (Byte Food Delivery Application and social media), adding 5% to existing company topline • Building Byte platform level DNA and multiple individual virtual restaurant level marketing guidelines• Carrying out data driven brand communications (Marketing Calendars, Push Notifications, SMS) using OneSignal, Insider, Yelo & Meta Business Suite by leveraging data from Mixpanel and Metabase, to increase engagement with TG• Worked with product and growth teams to refine and optimize sales funnel for each touch point: customer acquisition, sales, repeat orders. Tracked and optimized platform performance metrics for CAC, AOV & retention• Composing copy for all brand communications, digital and otherwise. Enhancing CTR in performance marketing to 3%• Conducted A/B testing of content on social media• Carrying out influencer marketing, by funneling relevant macro and micro influencers with the appropriate mix of reach and engagement. Successfully increased Moe's social media following by over 400% in first influencer campaign• Social media management + running digital platform level and individual restaurant level Ads• Launched and led Byte's Flood Relief campaign 2022 by leveraging the company's core operational expertise in Customer, Kitchen & Community Operations Show less

    • Fungi matrix

      Dec 2022 - Jan 2024
      Assistant brand marketing manager

      Building Pakistan's biggest Superfood brand!• Conducted market research on mushroom consumption in Pakistan to gain consumer and shopper insights; formulating subsequent category, marketing launch & positioning strategies • Formulated Brand DNA including logo, brand guidelines, tagline, packaging, marketing collaterals, sales decks, corporate profile by working with advertising and media agencies • Worked with in-house and external creative teams to develop apropos brand content, ensuring consistency at all mediums• Lead B2C and B2B ICP for the brand • Strategised omni-channel marketing plans w.r.t go-to-market strategy in product & sales mix at digital touch-points as well as IMTs & LMTs• Got B2B restaurant & HoReCa partners on board• Handled brand P&L• Executed digital marketing strategy wrt big brand idea• Carryied out Fungi Matrix's corporate communications• Composed all the written content for brand website: https://superlicious.pk/ Show less

    • Digital finance international

      Feb 2024 - now
      Product marketing manager

    • Nova finance

      Mar 2024 - now
      Marketing manager

      • Leading the go-to-market planning and execution for EWA (Earned wage Access) & financial products • Developing compelling messaging, value propositions, and marketing collateral to effectively communicate the benefits of NOVA Finance App to target audiences• Crafting clear, engaging, and error-free content across all NOVA channels and platforms; SEO copywriting, UI writing & B2B content• Optimizing product & website UI/UX & copy so ensure a seamless fintech experience• Collaborating with product management, sales, and other cross-functional teams to drive product adoption and revenue growth• Working with global DFI teams & external agencies for developing brand collaterals• Developing and executing product marketing strategies aligned with business objectives and growth targets• Managing the product marketing budget and allocating resources effectively to maximize ROI Show less

  • Licenses & Certifications