Experience

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  Mccann worldgroup

  Dec 1998 - Mar 2000

  Media planner

  Accountable for media planning & buying for brands like Dettol, Mortein, Lizol, Cherry Blossom, Alpenlibe, Nescafe Coffee, Maggie line of products

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  Genesis bcw

  Mar 2000 - Jan 2004

  Technology & telecom practice lead

  Responsible for PR, brand communication and media relations for SAP, i-flex solutions, Erickson Communications, Vodafone, Subex systems, Max Healthcare

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  Microsoft

  Jan 2004 - Jan 2006

  Integrated marketing communications manager, india, smsg

  Responsible for managing marketing communications for Windows and Office line of products. Built “Affordability” and “Genuine” positioning for the Windows line of products in India through various innovative ATL and BTL marketing campaigns. Conceptualized and executed advertising campaigns on Windows and Office line of product- TV, Print, product placements in blockbuster movies and aggressive below the line retail promotion plan through partners and resellers. Executed key product launches in India- Media center, Windows XP starter edition (low-cost OS) and Office Hindi. Led Product PR for Windows, Office, Server and Microsoft Business. Managed PR efforts around Steve Balmer and Bill Gates visit to India. Show less

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  Hcltech

  Feb 2006 - Mar 2011

  General manager global marketing & business development, hcl technologies

  Led a team of business development representatives and marketing team: product marketers, field marketing, PR, website, creative, analyst relations, content marketing, global inside sales and research team. An integral part of IAAS and PAAS growth story at HCL Tech- domain understanding of service desk, helpdesk technologies, datacentre solutions, cloud, SaaS models, IT service automation, Information security. Led global analyst relations from the front. Managing and conducting marquee and strategic buy-side and sell-side analyst briefings, meets and events. Gartner, Forrester, IDC, TPI, Ovum, F&S, Everest Group and many others. Consistently led HCL Tech at no.1 position in various analyst reports. Led global corporate communications and media relations. Increased share of voice for HCL in the global technology media publications. Editorial meetings, Press Briefings and Industry speaking opportunities. Execution of Customer Advocacy Council Charter. Driving key initiatives which converted customers to referrals and advocates of HCL. Involving them in the HCL product roadmap. Executed a Global Customer Reward Programme called - Value Honors. A core member of the team driving HCL Global customer meets, which attracted 1000+ customers, thought leaders, Analysts and educationists across the globe. Key contributor and evangelist in the formation of the RIM forum at NASSCOM. NASSCOM- Mckinsey report on RIM and HCL's case study in Global Best Seller- Blueprint to Billion by David G Thomson Show less

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  Te connectivity

  Mar 2012 - May 2015

  Associate director - marketing & communications, te india

  Building Corporate and BU Marketing organization grounds-up for TE Connectivity. Part of the core leadership team in India and the Global marketing council. Creating and executing marketing programs for 4 BUs across different businesses ( automotive, consumer devices, networking, industrial and defense electronics). Program manager for driving and executing annual customer events across BUs.Contributing member of IESA, CII, NASSCOM for the cause of "Make in India". Domain understanding and knowledge of electronics and component manufacturing in India. Developing papers, presentations, articles, and PR communication to influence the Govt policy framework around electronics manufacturing in India. Managing corporate communications, employee communications and CSR for TE India. Chairperson of the Sexual Harassment Committee of Women at Workforce to create awareness and handle sensitive cases involving shopfloor workers in a highly volatile manufacturing set-up across different locations in India. Certified by the Institute of Directors (IOD) on completion of a workshop on Corporate Governance for Directors. Show less

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  Amagi corporation

  Jun 2015 - Jan 2018

  Director marketing and growth leader sme

  Responsible for leading regional market sales P&L for SME business and building the overall Brand Amagi across stakeholders. I wore a dual hat to grow the SME business for Amagi in India as well as build the brand 'Amagi' as one of the most preferred brands of choice for marketers and broadcasters for targeted advertising on TV, OTT, and broadcasting and technology solution.Led a growing team of marketing and business development professionals. Built the team grounds-up. (Inbound + Outbound) - Performance marketing, brand marketing, content marketing demand generation, events and marketing operations team. Implemented best of the breed marketing technology stack to build robust marketing analytics and attribution roadmap. Led sales for 4 northern states for Amagi to grow the business by creating a partner ecosystem and agency network. Combined revenue doubled in 1 year. Later moved on to head sales for the South region ( 4 southern states) for Amagi. In my leadership, the region grew from Zero to a sizeable business.Managing client and media agency relationships at CXO, planners, and buying head level. Leading partner initiatives right from hiring, training, and working with them in their territory to target the right customers, find new customers and grow revenue from existing customers. Part of the core leadership team which started a programmatic TV media-buying platform called amagimix.com for small and medium advertisers. Growth marketing across full funnel- Awareness, Acquisition, Adoption, Retention, Revenue and Referral (AAARRR). Identifying the biggest opportunity to grow revenue. Leveraging data for rapid experimentation and optimisation of the platform. Show less

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  Spark.live

  Feb 2018 - Jun 2019

  Co-founder, chief revenue officer and partnerships

  A vernacular video content start-up for the next billion internet users in India. Wearing multiple hats. Defining the company vision, growth drivers, product-market fit, monetization, marketing, and distribution strategy.

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  Advising early stage start-ups

  Oct 2019 - Jan 2021

  Advisor and leadership counsel

  Helping early-stage tech companies in B2B space with consulting and execution in the post COVID'19 business environment. Area of work includes:1. Commercial product launch and Go-to-market strategies2. Building and scaling new SBUs3. Early-stage product monetisation 4. Creating an alternate growth engine through a partner ecosystem5 Building marketing, sales /BD operating processes, systems and tech stack 6. Marketing and brand management

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  Goodera

  Jan 2021 - May 2021

  Global marketing director
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  Verticurl

  May 2021 - now

  Vice president client success

  Verticurl, a WPP company, provides CX, Data and Marketing Technology services to help multinational brands implement, optimize and operate digital platforms at scale. Acquired by Ogilvy in 2013, the company operates in over 20 countries and staffs more than 1,200 marketing technology professionals.We enable our clients to assess, deploy, integrate and support MarTech platforms, activate customer experience technologies, implement lead management processes that accelerate revenue conversion and leverage marketing technology to achieve operational excellence.My responsibility spans across Verticurl’s global client engagements, I am responsible for all aspects of client success, enabling them to get the most value of Verticurl’s services. My mandate is to identify new opportunities of value creation with clients, in addition to revenue expansion and client retention, build and scale the global delivery model by bringing the right skills, competencies and specialitiesLeading a team of 100+ Martech, digital marketing, Data, analytics and CRM specialists Show less

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  Ogilvy

  Mar 2023 - now

  Responsible for the India P&L for the DX business. New Business, Retention and Growth.

  • Head Ogilvy One India

    Mar 2024 - now

  • Head Digital Experience Business, Ogilvy India

    Mar 2023 - now