Experience

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  Pristop

  Mar 2003 - May 2004

  Media analysis and clippping assistant

  While attending university I took a student job in the largest and most renowned Slovenian advertising agency in their Media Analysis and Clipping department. I was responsible for daily media reporting analysis for several clients such as Erste Bank and Renault, both in Slovenian and English. When Interbrew was taking over Pivovarna Union, we were in charge of translating media articles to English and delivering them on a daily basis to clients.

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  Bebe com d.o.o.

  May 2004 - Sept 2005

  Marketing assistant and media planner for a full-service advertising agency

  In my senior year I joined the BeBe agency as a media planner and marketing assistant. I designed marketing campaigns, gathered marketing research and delivered media plans for clients such as Big Bang, BTC, Merkur and Supernova. I coordinated with the PR department. Heavily involved in the agency's event management projects where I discovered my then passion for musical events. I worked on event organization, execution and promotion, acquiring media sponsorship and handling media requests. During this time the agency organized successful music events such as Lenny Kravitz, Velvet Revolver, The White Stripes and the MTV Adria simultaneous launch events in Ljubljana and Zagreb with The Hives. After the launch of MTV Adria, I was a part of the team that transferred to the newly established firm. Show less

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  Mtv adria d.o.o.

  Oct 2005 - Oct 2006

  Pr coordinator for the regional mtv branch

  Part of the Bebe agency team transferred to newly established MTV Adria project that spurred from the owners of the agency. I dealt with operational public relations from press releases, press packets to online content and project descriptions in Slovenian and English. Nurturing media relations and promoting media sponsorship. Taking part in marketing campaigns, assisting in strategy making. A big part of the job was taking part in MTV events, helping with their organization and execution. Led the project of creating the first ad pricing system for the newly established media as the designated media planner from my previous role within the same group. Show less

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  Itivi

  Oct 2006 - Feb 2008

  Head of marketing and pr for a dvd rental start-up

  I created a launch communication strategy for a DVD rental start-up that resulted in my becoming a regular part of the team. Mainly responsible for PR and marketing activities. Designing and executing media strategies, harboring relations with partnership media, creating PR campaigns and content for brand awareness and promoting the passion of watching movies. Taking charge of internal communications. Designed and successfully implemented a regular movie segment on the most popular commercial radio station in town in order to promote lead generation. As the story often goes, the start-up ran out of financing. Show less

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  Mladinska knjiga

  Mar 2007 - Dec 2007

  Editor and journalist

  Journalistic articles and reports. Conducting in-depth interviews, monthly topics, special reports. A part-time editor of the company's flagship youth magazine PIL.

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  Infekta d.o.o.

  Jan 2008 - Jan 2011

  Communications/web strategy advisor

  Consulting on b2b communication strategy and approaches for a coaching consulting firm. Creating content, product descriptions and handling press relations.

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  Sonce.net

  Feb 2008 - Nov 2008

  Project manager for a web solution agency

  Undertaking projects in digital marketing and PR. Diving into online digital tools such as community management, digital PR and social media. Corporate communication, digital campaigns, content creation for online sources and campaigns, managing key partnerships with media, internal and external events. Oversaw the project of implementation of a new company web page. Left the company early as my previous team-members acquired me to be involved in their next endeavors within Domenca and mimovrste=). Show less

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  Domenca.com

  Nov 2008 - Jun 2009

  Senior communications officer for web solution, domain and hosting provider

  In charge of corporate communication projects and activities. Content creation for press releases, journalistic questions and the company's online presence (website, blog). Developing communication strategies and wholeheartedly taking part in internal communication activities. Managing web communities and social media. Internal and external events. The company was owned and managed by a local visionary entrepreneurial team also responsible for developing the mimovrste=) online retailer. Later on, the company split into the successful d.Labs web solution provider and Domenca hosting provider. Show less

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  Mimovrste d.o.o.

  Jun 2009 - Sept 2010

  Project manager in marketing for slovenian largest e-commerce retailer

  Transferred from the web solution company Domenca which was under the same entrepreneurial ownership. Setting up and executing marketing processes, heading different projects such as the utilization of owned channels (e. g. mailing database) for driving conversions. Taking charge of promoting the brand's loyalty program alongside head of the department. Maintaining and promoting a relationship with business partners and media outlets. Involved in obtaining a SEO partner in order to further drive sales. Content creation for marketing campaigns and the company's website. Internal and external event management, sales and marketing workshops. Show less

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  Izi mobil d.d.

  Jun 2011 - Apr 2012

  Marketing project manager for a prepaid mobile provider

  Responsible for managing projects in various fields of marketing from advertising, content marketing, event management to media planning. Developing the company's online presence strategy. Oversaw and led the project of the "SMS top-up" product development and implementation. Overall support to Director of Marketing and individual management of certain key projects.

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  Styria digital marketplaces, d.o.o.

  Apr 2012 - Mar 2020

  In charge of marketing strategy for digital brands under the Styria digital marketplaces umbrella and head of the MojeDelo.com Private Clients Division. I develop business strategies, promote improvements and new approaches in management and leadership, deal with traffic acquisition and funnel conversions. Navigating among strategic and hands on operations, fluent in career development tools, talent acquisition, current job search trends, employer branding and career events. In addition, I ensure a goal oriented strategic marketing approach across brands. True believer and promoter of happiness at work. The greatest "capital" of every company are its people. Show less In charge of marketing communication and strategic brand positioning for Slovenian largest classified portal bolha.com and leading recruitment portal MojeDelo.com. bolha.com prides itself with a 80 % TOM and more than one million registered accounts. MojeDelo.com is the market leader for online recruitment services and a TOM choice for job talent in Slovenia.Responsible for planning, budgeting and executing brand strategy. Overseeing tactical implementation of strategic business goals, active involvement in developing new market segments. Overseeing and guiding marketing activities ranging from digital and ATL advertising, performance marketing, traffic acquisition, web analysis, event management, brand and visual identity, market research, content marketing, email marketing and active sales support.Due to being involved in the merger of two Slovenian successful online marketplaces companies I have knowledge and experience in processes of organizational change, organizational culture and team management. Show less

  • Head of Strategic Marketing and MojeDelo.com Private Clients Service Division

    May 2019 - Mar 2020

  • Head of Marketing

    Apr 2012 - May 2019
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  Društvo za marketing slovenije – dms

  Feb 2020 - now

  • Member of the Management Board 2023-2026

    Feb 2023 - now

  • Member of the Management Board 2020-2023t

    Feb 2020 - Feb 2023
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  Mobik

  Sept 2020 - Jan 2023

  I develop the go-to-market approach for Mobik's portfolio of advanced IT solutions for fraud prevention and revenue assurance in the telecommunications arena. I build the company's profile with relevant stakeholders and help establish partnerships based on high-quality service and trust. I take an active role in shaping the value creation process of our team. As I believe the team is the most important driver of our success, I take charge of pursuing an efficient, agile, and innovation-oriented environment, whose culture is based on mutual respect, trust, co-creation, exchange of ideas, courage, and commitment to a common goal. Show less Building a strategic approach to revenue assurance and fraud management go-to-market activities that puts the customer to the forefront of our market endeavours. Aspiring to a 360-view of the customer's world and assuring that every touchpoint offers beneficial and credible intelligence. Advanced network analytics, big data and customer intelligence are industry standards that must be accompanied by an expert managed service to achieve true and efficient results. We achieve this by taking great care of internal talent and pursuing a culture of mindful, agile, innovative and learning state of mind. Show less

  • Head of Marketing & Culture

    Mar 2022 - Jan 2023

  • Head Of Marketing

    Sept 2020 - Apr 2022
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  E2grow

  Dec 2022 - Feb 2024

  Value growth yoda

  Defining, shaping, and proliferating the value of The growth culture platform that is e2grow. In charge of value sustainability and growth based on in-depth insight into the needs of organizational change agents and coaches. Dedicated to solution excellence shaped by our proprietary technology platform and science-based methodology.

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  Transformation lighthouse

  Feb 2024 - now

  Transformation architect