Experience

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  Abercrombie & fitch co.

  Feb 2011 - Oct 2016

  Assistant store manager

  Managed all aspects of store to create an exceptional shopping experience focused on the customer.Directed store operations, received shipments, created weekly schedules, maintained and updated personnel files, and performed managerial cash related procedures.Coordinated and updated floorsets, organized stockroom, and maintained visual presentation standards.Trained associates to provide excellent customer service, follow safety and security policies, replenish store merchandise, adhere to dress code guidelines, and follow company procedures. Show less

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  Kmg prestige

  Dec 2016 - Mar 2017

  Social media manager

  Wrote weekly email campaigns, blogs, and social media content.Strategically developed marketing campaigns and social media calendars.Analyzed metrics and identified trends to increase engagement and traffic to company’s website and social media profiles. Engaged in discussions on social media with current and prospective tenants about the company’s industry, development, and competitors.

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  Triangle associates

  Jul 2017 - Apr 2021

  Marketing and bond campaign specialist

  Complete RFQ and RFP responses by providing strategy development, compilation, scheduling, production, and assembly of submissions.Provide bond campaign strategy and oversight for K-12 clients including website development, voter data research, social media management, and design and printing of promotional material.Design graphics and write copy for marketing collateral pieces including advertisements, brochures, and sales packets.Develop and implement brand strategy across the company's social media platforms.Schedule and coordinate photography for projects and events.Develop yearly media plan including press release, advertising, and sponsored content schedules.Coordinate special events for clients such as groundbreakings, charity events, and ribbon cuttings.Create and manage marketing department budget. Show less

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  Fishbeck

  Feb 2018 - Aug 2018

  Marketing coordinator

  Prepared and submitted RFPs, RFQs, and LOIs for the firm's architectural/interior design, transportation, stormwater, and survey pursuits. Created and maintained marketing support material, staff resumes, and project descriptions.Developed content for interview presentations, speaking engagements, social media channels, award submittals, and digital advertisements.

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  Action water sports

  May 2021 - Apr 2022

  Content marketing specialist

  Develop and execute company's marketing campaigns by overseeing social media outlets, writing website copy and articles, and managing video and photo content.Lead content efforts by creating and managing a content editorial calendar, conducting market research, ensuring all marketing stakeholders are aligned with the marketing strategy, and executing marketing campaign objectives. Produce website, email, sales, and marketing material copy by utilizing technical boating industry terminology.Analyze content marketing results, traffic, analytics, and reports by reacting to or predicting opportunities or challenges. Show less

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  Orion construction

  May 2022 - Dec 2022

  Marketing manager

  Revitalized marketing efforts including a complete revision of the website, creation of new brochures and sales materials, resulting in an increase in inquiries from prospective clients.Oversaw department budget and managed all external marketing agencies.Organized and developed all RFP and RFQ responses.

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  Configura

  Jan 2023 - Jun 2023

  Industry marketing specialist

  Lead industry marketing efforts within the material handling vertical including developing and maintaining all communication material and managing trade shows.Strategize, create, and implement integrated, global marketing campaigns and account-based marketing programs to drive pipeline growth.Continuously assess and report on the results of campaigns and implement improvements where necessary.Engage with sales team to communicate and optimize marketing activities and ensure that prospects are being followed up within a timely manner. Show less

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  Greatwater 360 auto care

  Sept 2023 - now

  Director of marketing and communications

  Lead strategic marketing and internal communications initiatives to elevate brand visibility, engage target audiences, and drive car count and sales across 130 locations.Oversee the execution of various marketing campaigns and assets to enhance customer experience and build brand loyaltyManage a team of three professionals in the execution of strategic marketing and communications initiatives.Support organization-wide meetings and events by coordinating content development, themes, and logistics.Execute marketing strategies for over 30 Michigan locations including events, promotional campaigns, and customer engagement efforts Show less