Daria Vedernikova

Experience

• 

  Starbucks

  Mar 2012 - Nov 2012

  Shift Manager
• 

  Richemont

  Mar 2013 - Nov 2013

  Assistant to Marketing Manager
• 

  Jaguar Land Rover

  Jun 2015 - Jul 2015

  Marketing Communications Intern
• 

  KPMG

  Oct 2015 - Oct 2016

  Regional Business Development Specialist

  Marketing Communications and Design

• 

  Регстаэр

  Nov 2016 - Jun 2018

  Marketing and Advertising Manager
• 

  Depot branding agency

  Jun 2018 - Dec 2023

  Head of communications
• 

  R Mixed FZCO

  Jan 2023 - Sept 2024

  Senior Marketing Communications Manager
• 

  Freelance (Self employed)

  Sept 2024 - now

  Freelance Communication Advisor

  I wear multiple hats, adapt quickly, and proactively shape how the brand communicates — both externally and internally. Here is a list of tasks I can be useful in:1. Brand Messaging & Storytelling- Craft and refine the brand’s voice, ensuring consistency across all channels. - Develop key messaging that clearly communicates the company’s vision, mission, and value proposition. - Create compelling narratives that differentiate the brand in a competitive market. 2. PR & Media Outreach- Identify opportunities for media coverage and pitch stories to relevant journalists and publications. - Build and maintain relationships with key media contacts and influencers. - Draft press releases, media kits, and talking points for company spokespeople. 3. Social Media & Community Engagement- Oversee social media communication, ensuring alignment with brand messaging. - Create content strategies to engage and grow the audience. - Monitor online conversations and trends to keep the brand relevant and responsive. 4. Content Development & Thought Leadership- Write and edit high-quality content, including blog posts, articles, email newsletters, and reports. - Collaborate with leadership to position key executives as thought leaders in the industry. - Develop case studies, white papers, and other materials that showcase the brand’s impact. 5. Crisis Communication & Reputation Management- Anticipate and manage potential reputational risks. - Develop response strategies for sensitive or unexpected situations. - Ensure transparency and trust in all external communications. 6. Internal Communications & Team Alignment - Support internal messaging to ensure teams are aligned on company goals and updates. - Create communication materials for key stakeholders, investors, and partners. - Assist in developing presentations and reports that effectively communicate company performance and vision. Show less