
Oliver Laity
Marketing Executive

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About me
Careers Manager and Graduate Coach
Education

Exeter University
2001 - 2002Master of Science (MSc) Tourism and Travel Services Marketing Operations Merit
Plymouth University
2000 - 2001Bachelor of Science (BSc) Tourism and Travel Services Management 2:1Activities and Societies: Seale Hayne Football Club

Brock University
1999 - 2000Bachelor’s Degree Tourism and Environmental Policy 66%A one-year Rotary Club ambassadorial scholarship representing Barnstaple Rotary Club overseas in St. Catharines Ontario.
Experience

Horizon Partnership
Jan 2002 - Jan 2003Marketing ExecutiveReport writing, handling accounts, marketing practices, independent market research and business development for North Devon businesses, specialising in the tourism industry (key accounts included Exmoor Zoo and Rock Holidays).

Teignbridge District Council
Aug 2003 - Apr 2005Project AssistantWorking on a project to roll out new Housing Benefit legislation, in partnership with jobcentre plus, the prison service, housing associations, local landlords and other local authorities.

South West Tourism
Apr 2005 - Dec 2009Partnerships ExecutiveWorking in the communications team at South West Tourism to support public/private partnerships, data systems and delivery/business plan implementation. Project management of South West Regional Development Agency’s Image and Brand Campaign, domestic and international marketing and PR programmes.Project manager for projects including: Tourism productivity, regional tourism framework agreement and contracts with destinations, quality and visitor welcome, accessibility & inclusion, and conference/event organisation for the company.Reporting to: Head of Marketing/Communications and Chief Executive.Responsible for: Up to 8 staff (depending on project), £450k of SWRDA funds for destinations. Show less

University of Plymouth
Dec 2009 - Oct 2012Marketing ManagerLeading marketing and admissions for the Faculty of Health and hitting NHS targets for student recruitment year on year with no penalties for over/under recruitment. Led on regional marketing campaigns for nursing and mental health nursing recruitment. Responsible for all under-graduate, post-graduate and professional development promotion, the Faculty’s role in Preview Day and Open Day events and many other events.Led the marketing team through a period of immense change due to restructuring of admissions function, merger of the Faculty with the Faculty of Education, and shrinking of NHS commissioning.Responsible to: Faculty Business ManagerResponsible for: 10 staff across marketing and admissions functions Show less

South Devon College
Oct 2012 - Mar 2013Business Engagement Officer, South West Energy CentreManaging a rolling programme of business engagement of local/regional businesses with the South West Energy Centre, which offers a comprehensive range of support, advice and training to promote the adoption of low carbon technologies. Funded by the European Regional Development Fund.

Grads For Growth
Mar 2013 - Oct 2015Business Development ManagerAn exciting project providing support to SME’s throughout the South West to set up key business projects related to innovation and growth. Working with businesses to identify their ability to grow and to recruit graduates to undertake those projects, including project scoping, advertising of positions, interviewing with businesses and providing support throughout the lifespan of the projects, recruiting appropriate academic/mentor support. Project achievements include:• 131 projects were approved in 114 businesses. Of these, 26 were withdrawn because a graduate was not recruited and 22 were withdrawn for ‘other’ reasons, the end result being 83 graduates placed (98% of target) in 69 businesses. • The Project achieved a strong output performance, achieving all of its targets with the exception of the number of new businesses assisted. Importantly, G4G exceeded its targets relating to firms involved in collaborative R&D and the Knowledge Base. • Results also show a positive picture with 70% of the jobs created target having already been achieved. The number of research jobs created demonstrates that they are of a good quality and high value. 40 of the businesses supported have already created a staggering 139 new products or services between them which is an impressive achievement. • G4G has already exceeded its Gross Value Added (GVA) target by 203% and its employment target by 108%. • Nearly 80% of businesses said that their project objectives had either been exceeded or fully met and 63% stated that their turnover had gone up as a direct result of G4G. • The graduates themselves also reported benefits in that the experience had enabled them to gain a wide range of new skills and 76% will be retained by the company after their project. Furthermore, 64% of businesses stated that they would be ‘likely to employ another graduate soon’ showing how G4G has helped to keep graduate talent within the region. Show less

Flying Start South West
Oct 2015 - Apr 2017DirectorMany businesses say that their people are their most important asset; perhaps it’s time to invest in them and give them a flying start? Flying Start is the catalyst for growing businesses who are taking on new staff and entering a brave new world.So you need an extra pair of hands, and they need to be skilled in certain areas, but what else could this new recruit achieve for you?Remember- a new member of staff is an opportunity to get new things done, not just do the same old things more effectively. We guide and mentor new recruits in the first few months of their role to maximise the impact they have at that critical time when they are a ‘new resource’. Show less

University of Exeter
Nov 2015 - nowCareers Information and Systems ManagerResponsible For: Student-facing ‘Career Zone’ operations, management of related IT support systems and student and graduate destination surveys. Committed to supporting students to maximise their outcomes from University.I manage a team of 8 hard-working and enthusiastic souls, keen to support the career aspirations of students and graduates.
Licenses & Certifications
- View certificate

Virtual & In-Person Appointments
HandshakeSept 2021 - View certificate

Handshake Virtual Career Fair Achiever
HandshakeJul 2021 - View certificate

Higher Education Academy - Fellow
Advance HEJun 2019 
Careers2030: Designing the Future of Early Careers - A Design Thinking Bootcamp for Emerging Leaders
HandshakeJul 2021
Level 6 Diploma in Career Guidance and Development
PENINSULA TRAINING, DEVELOPMENT AND CONSULTANCY SERVICES LTD- View certificate

Re-Imagine Education Awards - Nurtutring Employability Award finalist
QS Quacquarelli SymondsOct 2020 
Leadership and Management - L5
ILM.webp)
Level 5 Coaching and Mentoring
Institute of Leadership & Management (ILM)Aug 2015- View certificate

Fellow
Higher Education AcademyMay 2019 - View certificate

PRINCE 2 Project Manager
ILX GroupAug 2008
Honors & Awards
- Awarded to Oliver LaityTop 3 UK Careers Service Student Crowd Jun 2025
- Awarded to Oliver LaityExeter Employment Awards 2024 University of Exeter May 2024 Best internal employer - Career Zone staff
- Awarded to Oliver LaityRotary International Ambassadorial Scholar Rotary International Sep 1999 Sponsored by my home district of Barnstaple to repesent the rotary club overseas in thier 75th anniversary year. Studied for one academic year at Brock University St. Catharines, Ontario. Presented to Rotarians from a number of Canadian clubs during my time overseas.
Volunteer Experience
School Governor
Issued by Decoy Primary School on Apr 2016
Associated with Oliver LaityFA Level 1 Football Coach
Issued by Newton Town FC on Jan 2015
Associated with Oliver LaityLevel 1 FA Football Coach
Issued by Ipplepen Athletic FC on Jun 2017
Associated with Oliver Laity
Languages
- frFrench
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