
Jay Kelly
Senior Administrator

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About me
Regional Manager (MENA) at InSpatial, LLC
Education

University of East Anglia
2009 - 2010Master of Arts International Development PassModules include: Development Perspectives; Perspectives on Globalisation; Governance, Democracy & Development; Contemporary World Development; Media & Development; and Research Skills of Social Analysis.Dissertation researched the impact of the US Financial Crisis on migrant remittances to Latin America and the Caribbean.

University of Portsmouth
2005 - 2009Bachelor of Arts Latin American Development Upper Second ClassModules include: Economy & Society in the Americas; International Relations - States, Conflict & Cooperation; International Economics; International Relations – Global Issues; Politics & Society in the Americas; Politics & Economics of Development; Sociology of Development; Democratisation in Latin America; Global Economic Issues; Development Economics; Global Political Economy; US-LA Relations; International Trade Policy; Contemporary Economic Issues and Concerns in Latin… Show more Modules include: Economy & Society in the Americas; International Relations - States, Conflict & Cooperation; International Economics; International Relations – Global Issues; Politics & Society in the Americas; Politics & Economics of Development; Sociology of Development; Democratisation in Latin America; Global Economic Issues; Development Economics; Global Political Economy; US-LA Relations; International Trade Policy; Contemporary Economic Issues and Concerns in Latin America.Dissertation looked at the importance of migrant remittances to Latin America and the possible use of mobile phones for money transfers to increase development potential. Chose to defer final year in order to gain relevant work experience in the development sector. Show less
Experience

Credit Suisse/Winterthur Life/PPML/Capita
Mar 2002 - May 2005Senior Administrator• Managed personal pension contributions for a diverse clientele, as well as overseeing the JP Morgan Fleming employee scheme and collaborating with various investment firms and financial service providers.• Led a team of four professionals, ensuring efficient operations and adherence to regulatory guidelines.• Executed project assignments, including end-user system testing of new software and drafting departmental procedure guides.• Conducted money laundering verification procedures in compliance with industry standards.• Facilitated the onboarding and training of new team members to ensure seamless integration and productivity.• Provided oversight by reviewing and verifying colleagues' work for accuracy and compliance.• Resolved outstanding fees totalling approximately £230,000 from clients' financial advisors through a targeted debt recovery initiative conducted over a month.• Performed general administrative duties, including data cleaning and database management, to maintain operational efficiency. Show less

BCIE
Sept 2007 - Aug 2008Associate• Contributed to the initiatives of the bank's Development and Competitiveness Department across various sectors.• Engaged in project work spanning education, agribusiness, Micro, Small & Medium Enterprises, rural microfinance, tourism, and insurance.• Projects included the pioneering Honduran student loans program in collaboration with Zamorano, HSBC, and regional banks, with a project value of approximately $22 million.• Conducted comprehensive research within strict timelines to support the identification of potential areas for future projects and initiatives.• Authored project literature, feasibility studies, and SWOT analyses to inform decision-making processes and project development.• Drafted press releases and collaborated in translating and editing departmental documents to ensure accuracy and clarity.• Served as the primary point of contact for non-Spanish speaking partners and played a key role in establishing and nurturing partnerships with entities such as the Finnish and Taiwanese governments. Show less

ASONOG/FLO (Asociacion de Organismos No Gubernamentales/Fairtrade Labelling Organization Int.)
Jul 2008 - Sept 2008Program Assistant• Supported the Fairtrade team at ASONOG during visits to coffee cooperatives across Honduras, actively engaging in various activities.• Collaborated in the creation of lesson plans and facilitated learning through participatory workshops and assemblies, promoting awareness of Fairtrade principles.• Conducted primary research to gather valuable insights into the challenges and opportunities faced by rural coffee producers in Honduras.• Compiled a comprehensive report analyzing the impact of Fairtrade labeling on rural coffee producers, utilizing both qualitative and quantitative research methodologies.• Demonstrated strong analytical skills in synthesizing research findings and presenting them effectively to stakeholders. Show less

InSpatial, LLC
Mar 2013 - nowProficiently cultivated and sustained mutually beneficial relationships with a diverse clientele, leveraging a blend of proactive outreach and dedicated client servicing. Spearheaded the marketing initiatives for InSpatial within the region, adeptly identifying and engaging prospective clients while ensuring lead qualification to optimize revenue generation and enhance profitability.In addition to my continued responsibilities in business development, I assumed a multifaceted role encompassing document management, financial forecasting, conducting site visits, and delivering comprehensive post-sales technical support and training to clients. This comprehensive approach ensures seamless operations to maximize client satisfaction throughout the engagement lifecycle.Key Responsibilities: • Promote the company brand to key buyers, ensuring their knowledge is current and appropriate. • Generate new business through face to face meetings, B2B, B2C, trade shows, direct sales etc. • Management of cross-disciplinary teams.• Operational and strategic management.• Drafting of tenders and proposals for bidding. Pre-sales and RFP.• Replying to all customer enquiries in a timely and accurate manner. Maintaining Customer Relationship Management (CRM) and general account management, as well as maintaining a database of contacts. • Writing sales reports, activity reports and revenue forecasts. • Completing all documentation and administrative records, fully and accurately. • Managing product demonstrations and giving technical presentations to clients.• Working all the way through the sales process, by providing pre and post-sale services, to identify customer’s technical requirements and offer commercial solutions. • Site surveys and identification of hardware required for projects.• Liaising with project engineers to ensure deadlines are met. • Coordinating post-sale technical support and training for clients in the region. Show less Key Responsibilities:• Client Relationship Management: Cultivating and nurturing relationships with existing clients to ensure retention and satisfaction while also identifying further opportunities.• New Business Acquisition: Proactively seeking out new business opportunities through various channels such as networking events, cold calling, digital marketing, and attending industry conferences.• Market Research and Analysis: Conducting thorough market research to identify trends, opportunities, and potential competitors. Analyzing market data to develop effective strategies for business growth.• Proposal and Pitch Development: Crafting compelling proposals and pitches tailored to prospective clients' needs and requirements. Presenting these proposals effectively to win new business.• Strategic Planning: Developing and implementing strategic plans to achieve business development goals and objectives. Setting of targets, forecasting revenue, and identifying KPIs.• Contract Negotiation: Negotiating terms and conditions of contracts with clients to ensure mutually beneficial agreements that meet both parties' needs.• Reporting and Analysis: Monitoring and analyzing business development activities and outcomes, tracking progress against targets, and providing regular reports to management.• Client Feedback and Continuous Improvement: Gathered feedback from clients to identify areas for improvement and implementing changes to enhance products or services and improve the overall client experience.• Maintaining Industry Knowledge: Staying informed about industry trends, regulations, and best practices to anticipate market changes and adapt business development strategies accordingly. Show less
Regional Manager (MENA)
May 2017 - nowBusiness Development Manager
Mar 2013 - May 2017

Aroma City Oil & Gas
Apr 2013 - Aug 2015Business Development Manager• Spearheaded the identification of potential leads in Bahrain and KSA for a diverse range of critical infrastructure monitoring systems.• Orchestrated product demonstrations and delivered technical presentations to showcase the capabilities and advantages of our offerings.• Utilized strategic approaches to identify and engage with key stakeholders in target markets, fostering productive relationships.• Demonstrated strong technical expertise in effectively communicating complex concepts to diverse audiences.• Collaborated closely with sales and marketing teams to develop tailored strategies for lead generation and conversion.• Contributed to the expansion of the company's market presence and brand recognition in the region through proactive lead identification and engagement efforts.• Duties were carried out as part of an agreement between InSpatial and ACOG, who served as our local agent to ensure compliance and smooth operations. Show less

EEAE (Energy Environment Advisory Enterprise)
Aug 2015 - Dec 2018Principal Sales & Marketing Manager• Acted as the primary point of contact for quotations and orders from major clients including Yasref, Saudi Aramco, SATORP, and Alkhorayef Petroleum in the Kingdom of Saudi Arabia.• Managed the entire process of Request for Quotations (RFQs) and orders for the aforementioned clients, ensuring timely and accurate execution.• Identified potential suppliers and strategic partners, fostering beneficial relationships to enhance business opportunities and maximize efficiency.• Coordinated logistics between vendors and purchasers to facilitate smooth order fulfilment and delivery.• Cultivated and maintained productive relationships with suppliers and customers both within the GCC region and internationally.• Executed duties in accordance with the agreement between InSpatial and EEAE, who served as our local agent to ensure compliance and smooth operations. Show less
Licenses & Certifications
- View certificate

AI Unlocked
PeopleCertFeb 2025 - View certificate

Google AI Essentials
GoogleFeb 2025 - View certificate

Google Prompting Essentials
GoogleFeb 2025 - View certificate

Introduction to Generative AI Learning Path
Google CloudFeb 2025 - View certificate

Crash Course on Python
GoogleAug 2024 
PRINCE2® Practitioner Certificate in Project Management
PeopleCertJan 2021
PRINCE2® Foundation Certificate in Project Management
PeopleCertApr 2020
Honors & Awards
- Awarded to Jay Kelly"The Increasing Importance of SCADA Systems in Oilfield Automation" Society of Petroleum Engineers Oct 2015 Session speaker at the 2015 SPE Changing Faces of ESP Applications Workshop in Manama, Bahrain.Session 4: Automation and OptimizationPresentation entitled: "The Increasing Importance of SCADA Systems in Oilfield Automation"
Languages
- enEnglish
- spSpanish
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