Rui Macedo

Rui macedo

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location of Rui MacedoGreater Braga Area
Followers of Rui Macedo1000 followers
  • Timeline

  • About me

    Digital Product Designer, Design Leader, Problem Solver, UX & UI Design, Design Strategy & Innovation

  • Education

    • Sepri - medicina no trabalho

      2017 - 2017
      First aid training
    • Winning consulting

      2018 - 2018
      Workshop creative problem solving
    • Factory braga

      2013 - 2013
      Workshop lean ux
    • Esad.cr - polytechnic of leiria

      1999 - 2004
      Bachelor's degree digital communication and media/multimedia
  • Experience

    • R2 design

      Jan 2002 - Jan 2002
      Trainee

      "R2 is an award-winning studio specialised in graphic identity, editorial and environmental design, with a strong focus on theatre, contemporary art and architecture. Created by Lizá Defossez Ramalho (Troyes, France) and Artur Rebelo (Porto, Portugal), the Porto-based studio has secured international recognition for its exhibition-based pieces and installation work, and produces visual identities, poster design, way-finding systems, web design and motion projects for cultural institutions, museums and other commercial clients." Show less

    • 1000 empresas

      Jan 2005 - Jan 2008
      Product & brand design

      Webdesign, Mobile App Development, Design, and Software

    • Redicom

      May 2008 - May 2015
      User interface designer & team lead

      Initially, as an individual contributor, I undertook the management of projects from the initial brief through to the completion and launch of customized ecommerce solutions. Rapidly progressing, I assumed a leadership role, heading a talented design team at Redicom. Throughout my extensive journey, I garnered enriching experiences collaborating with various clients, brands, and projects, spanning from small start-ups to large global brands. I played a pivotal role in significant contributions to projects for renowned Portuguese brands, including Salsa Jeans, Parfois, Ana Sousa, Boutique dos Relogios, Knot, Loja do Gato Preto, Sonae, Delta Cafés, Petrotec, and more. Show less

    • Asap54

      May 2015 - Oct 2016
      Visual & interaction designer

      From the initial concept to the final launch and implementation, I provided creative leadership on branding and digital UX/UI design as the exclusive designer at ASAP54. I ensured high standards throughout the process, designing mobile apps (Android and iOS) that met industry standards and preparing these designs for quick and agile implementation. ASAP54 functioned as a unique app, essentially a "Shazam for fashion," helping users find clothing they liked in the physical world.ASAP54 is a revolutionary new way to discover and shop fashion online, it combines a social fashion community with the latest visual search technology, to instantly connect you with that must-have item that you are hunting for.Available on Appstore / Play Store. Show less

    • Fashion concierge

      Nov 2016 - Oct 2017
      Product designer (co-founding team)

      As a co-founding member and exclusive designer at Fashion Concierge, my role involved overseeing the entire creative process and identifying new opportunities. Following Farfetch's acquisition in 2017, I played a crucial role in adapting the company's operations to serve only top-tier Farfetch customers. My responsibilities included designing the entire tool ecosystem.

    • Farfetch

      Nov 2017 - Jul 2024

      As the leader of Farfetch's Design Tooling domain, I play a dual role, not only driving the transformation of internal tools and partner service experiences but also actively contributing as a hands-on designer. I am deeply involved in the entire product discovery process, guiding the team through ideation, design, prioritization, solution validation, and stakeholder management. My responsibilities extend to shaping the tooling domain's strategy in alignment with the company's overall direction.Within my direct team, I am hands-on, defining priorities, managing stakeholder expectations, and guiding workload to ensure the success of each initiative. I take on initiatives that embrace complexity with passion and dedication. Collaborating across product management, engineering, data science, research peers, and stakeholders, our long-term vision involves consolidating tools, enhancing efficiency, and aligning them with diverse team needs. This effort aims to optimize workflows, support scalability, and boost overall productivity.My role also includes playing a crucial part in establishing working agreements, rituals, ceremonies, and managing project priorities in alignment with product management teams. Additionally, I take pride in not only leading the team but also nurturing design talent through hands-on involvement and conducting performance reviews. Show less As the Senior Product Designer for the Fashion Concierge business unit at Farfetch, I spearheaded the delivery of exclusive, hard-to-find luxury items to the company's top-tier customers. My responsibilities ranged from defining product strategy in collaboration with the product discipline to managing workload priorities and ensuring the delivery of best-in-class experiences through well-established design methodologies. My responsibilities included designing the entire tool ecosystem that include three different apps (desktop and iOS). Additionally, I provided support to junior designers within the team. Show less

      • Product Design Lead - Tooling

        Nov 2021 - Jul 2024
      • Senior Product Designer

        Nov 2019 - Nov 2021
      • Product Designer

        Nov 2017 - Nov 2019
    • Buildium, a realpage company

      Jul 2024 - now
      Senior product designer

      As a Senior Product Designer at Buildium, I am dedicated to advancing our mission of providing easy-to-use, affordable cloud-based property management software. Buildium uniquely empowers real estate professionals to grow their businesses by winning new clients from property owners and community associations. With services in over 50 countries and more than 2 million residential units under management, we are committed to delivering innovative solutions that transform property management worldwide. Show less

  • Licenses & Certifications

    • Ux-pm level 2

      Uxalliance
      Apr 2021
    • Customer journey mapping fundamentals

      Uxpressia
      Mar 2020
      View certificate certificate
    • Ux research at scale: surveys, analytics, online testing

      Coursera
      Jun 2019
      View certificate certificate
    • User experience principles and processes

      Coursera
      Apr 2019
      View certificate certificate
  • Volunteer Experience

    • Pitch Bootcamp Mentor

      Issued by Spark Agency on Nov 2017
      Spark AgencyAssociated with Rui Macedo