Experience

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  Apranga group

  Apr 2012 - Jan 2014

  Sales consultant at zara man

  Advertising products to potencial clients. Handle clients in a professional manner, deal with customer issues. Keep up to date with product trends, product portfolio development.

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  15min

  Jul 2012 - Dec 2014

  Freelance writter and photographer

  Freelance writter and photographer of the events for 15min portal ikrauk.lt.Article example: https://www.15min.lt/ikrauk/naujiena/pramogos/onerepublic-pazadejo-i-lietuva-dar-sugrizti-517-464388

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  Delfi lietuva

  Feb 2014 - Mar 2014

  Freelance writter

  Freelance writter of the Simple Session 2014 event in Tallin, Estonia.Link: https://www.delfi.lt/sportas/kitos-sporto-sakos/simple-session-varzybose-siurpi-amerikiecio-trauma-ir-lietuviu-pasirodymai.d?id=64105086

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  Nestlé

  Jun 2014 - now

  Responsible for development, communication and implementation of brand growth and investment priorities in line with overall company strategy and objectives. Providing inputs to the development of the marketing and digital strategies on brand level.Overseeing marketing related executions of innovation/renovation initiatives – ensuring maximum launch impact and continued post-launch support and evaluation.Monitoring Marketing KPIs / budgets and evolution vs. target. Ensuring discipline in standards, numbers/fact based attitude and proactive cooperation mindset. Ensuring market intelligence is analyzed and respective insights and implications are provided. Show less Responsible for STARBUCKS launch in Baltics market (coffee capsules category). Long term business case preparation. Competitive environment analysis. Creation and implementation of STARBUCKS brand and product portfolio strategy in Baltics. Performing regular analysis of relevant brand and core portfolio performance (brand equity, campaigns performance, sales, trade environment etc.) in order to meet brand performance KPI's and identify additional business opportunities - NPDI.Continue developing and implementing long and short term NESCAFÉ brand strategy & tactics in order to reach agreed brand objectives in value, market shares, profitability and brand communication KPIs;Briefing and cooperating with media, creative, BTL, research agencies in developing & executing effective consumer & shopper communication plans;Performing analysis of relevant brand performance data brand equity, campaigns performance and etc. in order to meet brand performance KPI's and identify additional business opportunities; Effectively using investment budget, ensuring that financials brand's objectives are met; Monitoring sales results considering brand's regional and trade channel sales performance as a basis to identify needs for corrective actions to be taken;Co-operation with other functions to achieve common business objectives; Show less Developing and implementing long and short term NESCAFÉ brand strategy & tactics in order to reach agreed brand objectives in value, market shares, profitability and brand communication KPIs;Briefing and cooperating with media, creative, BTL, research agencies in developing & executing effective consumer & shopper communication plans;Performing analysis of relevant brand performance data brand equity, campaigns performance and etc. in order to meet brand performance KPI's and identify additional business opportunities; Effectively using investment budget, ensuring that financials brand's objectives are met; Monitoring sales results considering brand's regional and trade channel sales performance as a basis to identify needs for corrective actions to be taken;Co-operation with other functions to achieve common business objectives; Show less Developing long and short term MAGGI brand strategy & tactics in order to reach agreed brand objectives in value, market shares, profitability and brand communication KPIs;Digital lead for MAGGI brand owned digital platforms. Responsible for web-page, recipes database maintenance and further development;Briefing and coordinating with media, creative, BTL, research agencies in developing & executing effective consumer & shopper communication plans;Performing analysis of relevant brand performance data (marketing research, sales, communication performance, trade environment etc.) in order to identify business opportunities; Effectively using investment budget, ensuring that financials brand's objectives are met; Show less

  • Marketing Manager Purina PetCare

    Jan 2023 - now

  • Brand Manager NESCAFÉ | STARBUCKS

    Sept 2020 - Mar 2023

  • Brand Manager NESCAFÉ

    Aug 2018 - Sept 2020

  • Brand Manager Food

    Jan 2017 - Aug 2018

  • Junior Brand Manager Food

    Jan 2016 - Dec 2016

  • Marketing Assistant

    Jun 2014 - Dec 2015