Brandon Mash

Brandon mash

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location of Brandon MashColumbus, Ohio, United States
Followers of Brandon Mash756 followers
  • Timeline

  • About me

    Marketing Manager - Retail Pharmacy Marketing

  • Education

    • Worthington kilbourne high school

      2006 - 2010
      High school diploma
    • The ohio state university

      2010 - 2015
      Bachelor of arts strategic communication

      Activities and Societies: The Ohio State University School of Music, The Ohio State University Symphonic Band, Phi Mu Alpha Sinfonia, NAfME Collegiate - Studies the ways in which organizations communicate in order to accomplish a goal.- Includes courses that examine communication through public relations, marketing communication, advertising, persuasion and public theory, and communication campaigns.- Learn communication practices within and between organizations including: knowledge management, negotiation, team problem-solving, leadership, inter-organizational relationships, and persuasive communication in sales and marketing.-… Show more - Studies the ways in which organizations communicate in order to accomplish a goal.- Includes courses that examine communication through public relations, marketing communication, advertising, persuasion and public theory, and communication campaigns.- Learn communication practices within and between organizations including: knowledge management, negotiation, team problem-solving, leadership, inter-organizational relationships, and persuasive communication in sales and marketing.- Study the communication between an organization and its external audiences. - Courses in this area emphasize all areas of public communication, including advertising, persuasion, corporate identity, image repair, and public relations advocacy. Show less

  • Experience

    • Kroger

      Jan 2006 - Aug 2014
      Front end

      - Resolved Customer service issues- Reconciled cashier errors- Facilitated money service and bill pay transactions and event ticket sales- Assisted management with special event and store promotions- Oversaw front-end operations; cashier and bagger breaks, customer traffic, self-checkout and fuel center.

    • Local high school bands

      Aug 2010 - Aug 2014
      Band camp clarinet specialist

      - Strengthened the individual playing ability of students both on and off the field.- Led small group sectionals to discuss clarinet specific skills. - Instructed small and large groups of students to perfect the execution of drill and marching style.

    • Re/max premier choice

      Apr 2012 - Oct 2015
      Front desk receptionist

      - Schedule home showings, inspections and appraisals- Distribute direct mail- Answer phones and greet clients- Processed listings and client information into the Multiple Listing Service (MLS) and company data base (AOS)

    • Independent realtor

      Mar 2014 - Jan 2015
      Web design and social media

      - Moderated and posted on agent's social media pages; Facebook, LinkedIn and Tumblr- Curated content to post on agent's social media pages- Updated and designed elements for agent's website- Managed agent's client data base

    • Target

      Aug 2014 - May 2015
      Starbucks

      - Train new baristas - Coach current baristas to improve skills- Set up promotional displays and store signage- Manage inventory - Deliver exemplary customer service to Starbucks and Target guests

    • Starbucks

      May 2015 - Mar 2017
      Barista

      - Day-to-day activities include a focus on “customer first,” quality of product, and speed of service through a variety of different business model techniques, such as LEAN thinking, FIFO, and beverage uniformity. - Constantly honing skills necessary for a fast-paced work environment, such as multitasking, stress tolerance, attention to detail, dependability, problem solving, and oral communication skills.

    • Henry schein animal health

      Oct 2015 - Oct 2017

      - Compiles and manipulates data into meaningful formats, creates, maintains spreadsheets used to produce month-end reports, track promotional results and provide sales analysis information using AS/400 queries and “Visions” - Processes SPIFF program payments for sales force, including calculating, billing, collecting, and providing payroll information for the specified program- Tracks and analyzes progress and results of specific customer programs, and initiates customer reimbursement for applicable promotions and rebates- Facilitates process of implementing new suppliers and product lines as directed or in conjunction with Segment Managers/Directors- Builds and generates queries and develops reports from the AS400, including Marketing program results, spiff and commission payments, vendor reimbursements- Produces ad-hoc sales reports to assist in identifying sales trends and planning future strategies; fulfills special requests - Troubleshoots to resolve report discrepancies- Coordinates release of information on specials and new product information, ensures item numbers, product descriptions, pricing, margins, and product descriptions are accurately calculated and coded into AS400.- Designs, creates, and formats sales detail sheets, promotion sheets, price list sheets, newsletters, and training materials to support Marketing programs- Creates tools to assist the sales force in the implementation of marketing programs, coordinates materials for state and annual meetings, acts as a back-up point of contact to vendors and company personnel to answer questions about programs- Works in conjunction with Segment Managers/Directors to provide research, analyze data, and draft materials to prepare presentations for meetings, including department, district, regional, and annual meetings and vendor business reviews - Proofreads draft versions of The Animal Health Solution product specials for typographical and grammatical errors Show less - Compiles and manipulates data into meaningful formats, creates, maintains spreadsheets used to produce month-end reports, track promotional results and provide sales analysis information using AS/400 queries and “Visions” - Processes SPIFF program payments for sales force, including calculating, billing, collecting, and providing payroll information for the specified program- Tracks and analyzes progress and results of specific customer programs, and initiates customer reimbursement for applicable promotions and rebates- Facilitates process of implementing new suppliers and product lines as directed or in conjunction with Segment Managers/Directors- Builds and generates queries and develops reports from the AS400, including Marketing program results, spiff and commission payments, vendor reimbursements- Produces ad-hoc sales reports to assist in identifying sales trends and planning future strategies; fulfills special requests - Troubleshoots to resolve report discrepancies- Coordinates release of information on specials and new product information, ensures item numbers, product descriptions, pricing, margins, and product descriptions are accurately calculated and coded into AS400.- Designs, creates, and formats sales detail sheets, promotion sheets, price list sheets, newsletters, and training materials to support Marketing programs- Creates tools to assist the sales force in the implementation of marketing programs, coordinates materials for state and annual meetings, acts as a back-up point of contact to vendors and company personnel to answer questions about programs- Works in conjunction with Segment Managers/Directors to provide research, analyze data, and draft materials to prepare presentations for meetings, including department, district, regional, and annual meetings and vendor business reviews - Proofreads draft versions of The Animal Health Solution product specials for typographical and grammatical errors Show less

      • Marketing Specialist

        May 2016 - Oct 2017
      • Marketing Specialist - Temporary

        Oct 2015 - May 2016
    • Covetrus

      Oct 2017 - Nov 2021

      Responsible for the successful development, internal implementation, external execution, and performance of commercial programs and initiatives related to Covetrus' private brand portfolio of animal healthcare pharmaceuticals and hospital consumables through traditional distribution and expanded B2C channels. - Develop commercial programs and communication strategies to drive strategic and opportunistic growth including sales promotions and incentives, new product launches, and tradeshow coordination and planning.- Develop and manage library of commercial assets and collateral to support field level marketing initiatives. - Collaborate with sourcing, regulatory, design teams, and external vendors to identify, identify, and launch new product opportunities within the veterinary market. - Serve as a liaison between the field sales team and marketing and product managers to educate on current and upcoming commercial programs, customer target opportunities, and new product launches. Show less Corporate Brand & Hospital Supply Marketing and Product Management- Manage the commercial marketing activities surrounding Covetrus Brand, Family Brand and Hospital Supply Partners product portfolio. - Develop, implement and track marketing campaigns designed to increase sales, revenue and awareness of the Covetrus Brand product portfolio within the Veterinary community- Create digital and print collateral surrounding the products and programs developed for the Covetrus Brand product portfolio. - Work cross-functionally with vendor partners in the Hospital Supply segment to develop programs surrounding their portfolios of products. Show less

      • Commercial Program Manager

        Mar 2021 - Nov 2021
      • Assistant Marketing Manager, Supply & Corporate Brand

        Oct 2017 - Mar 2021
    • Cardinal health

      Nov 2021 - now

      - Design, develop and execute new and creative growth strategies to drive market share through new store acquisition and expansion opportunities for retail pharmacy customers across all classes of trade.- Drive new lead generation and lead nurturing campaigns through print, digital and trade media tactics.- Drive the marketing strategy and own the the development and execution for industry events, including national/regional trade shows, conferences, association meetings, sales meetings, and virtual marketplace to drive market awareness and lead generation.- Design and support field-level marketing activities to grow store count and adjacencies. - Design, deploy and analyze marketing and customer content. - Significant engagement with internal and external customers, influencing communication style and being a primary liaison of the business.- Coordination and management of thought leadership opportunities internally, for new initiatives, new solutions, or highlighting best demonstrated practices.- Plan and execute critical projects to strengthen Distribution Solutions team connection to our customers, partnering with internal and external creative agencies.- Responsible for the management and execution of the Retail Business Conference (RBC) secondary stage, live podcast recording booth, product and solutions theater and other main stage support.- Manage a team of direct reports who will assist in the development and execution of key marketing initiatives. Show less - Design/develop/execute new and creative growth strategies to drive market share through new store acquisition and expansion opportunities.- Drive profitability through SOURCE generics and Consumer Health growth initiatives- Support the development and execution of lead generation execution & nurturing strategy through digital and media tactics to achieve business objectives such as email, social, trade publication, and PPC/SEO.- Support the development and execution for industry events, such as national/regional trade shows, conferences, association meetings, sales meetings, and virtual marketplace to drive market awareness and lead generation.- Demonstrates the ability to design and support field-level marketing activities to grow store count and adjacencies. Some examples include Kinray, ParMed, Buying Groups, Puerto Rico, Specialty, PTS, and Women in Pharmacy.- Demonstrate the ability to design, deploy, and analyze marketing and customer content. Some examples include playbooks, RFP tools, Franchise development initiatives & FDD support.- Significant engagement with internal and external customers, influencing communication style and being a primary liaison of the business.- Coordination and management of thought leadership opportunities internally, for new initiatives, new solutions, or highlighting best demonstrated practices.- Plan and execute critical projects to strengthen Distribution Solutions team connection to our customers, partnering with internal and external creative agencies.- Build marketing strategies and educate sales representatives, leadership, and supporting functions as required.- Plan and execute critical projects to strengthen Distribution Solutions team connection to our customers, partnering with internal and external creative agencies.- Responsible for the management and execution of the RBC product theatre and other main stage support Show less

      • Marketing Manager - Retail Pharmacy Marketing

        Jan 2024 - now
      • Marketing Consultant - Customer Acquisition - Retail Independents

        Nov 2021 - Jan 2024
  • Licenses & Certifications

    • Adult mental health first aid usa

      National council for mental wellbeing
      Apr 2022
    • Diversity, equity and inclusion in the workplace certificate

      Usf corporate training and professional education
      May 2021
      View certificate certificate