Experience

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  Riyad bank

  Jan 2005 - Jan 2006

  Customer service representative
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  Sabb

  Jan 2006 - Jan 2009

  Corporate support officer
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  بنك البلاد | bank albilad

  Jan 2009 - Jan 2010

  Senior business banking officer
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  Iatco

  Jan 2010 - now

  Designation Chronology: 2021 - Present: North & South District Manager2019 - 2021: Medina General Trade Manager, Key Accounts– Modern trade– Pharmacy – Whole Sale – Pre-sell – Van2014 - 2019: Traditional Trade Unit Manager Medina / Tabuk2012 - 2014: Traditional Trade Unit Manager Medina / Tabuk2010 - 2012: Customer Business Development, Key Accounts Section Manager Accomplishments:•Shouldered responsibility for the successful delivery of commercial performance across the North & South Districts.•Leveraged expertise in modern and traditional trade sales and marketing whilst managing different trade channels and concluding tough modern trade negotiations in favor of IATCO.Key Responsibilities:•Commanding day-to-day operational aspects - sales and marketing, distribution operations, customer service, human resources and administration.•Establishing the yearly budgets, forecasts and financial objectives. Enforcing adherence to OPEX allocated in the Division's yearly budget. Boosting financial performance and profitability by providing intelligence, reporting and analysis on budgets, strategy and spending.•Developing and executing the enterprise vision, sales & marketing strategy to deliver excellent results for growing revenue, market share & sustainable commercial growth. Generating reports on market movement and penetration.•Identifying areas for improvement, and strategizing on new and current business opportunities, to maximize revenue and profit and to achieve company objectives.•Superintending, training, coaching, and motivating a dynamic team, building human capital capability, strong talent pools and teams to drive growth, innovation & continuous improvement. Show less Accomplishments:•Played a key role in planning strategies to meet those long & short-term agendas/ sales turnovers.•Consistently achieved value and volume targets across all channels through a dynamic team/sales representative’s efforts.•Custodian of Budgets and P&L. Shouldered onus to generate measurable ROI from available budgets to drive strategic success and deliver units’ objectives.Key Responsibilities: •Established coverage, distribution and display objectives in line with the business plan and achieved turnover targets, profit targets and market share targets. •Implemented sales building blocks fundamentals to develop and monitor the sales, taking corrective actions as necessary to achieve volume targets in alignment with the Management and trade marketing.•Signed/implemented agreements with customers as per the principal’s guidelines to achieve a superior in-store presence.•Conducted business analysis to identify new ideas/projects that are related to category management, in-store solutions, shopper marketing or unit development to achieve a unique competitive edge and deliver company volume objectives.Al Nahas Account Manager – Pharmacy (Tier 2 Customer) – 65 branches.•Partnered with Trade Marketing to develop a joint business plan and promotional offers for the customers in the Traditional Trade to include marketing ideas, and to achieve the channel’s objectives.•Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities.•Generated distribution, and competitor markets studies to ensure the right planning and forecasting. Show less Accomplishments:•Expert in traditional trade unit management- a visionary and tactician, progressively delivered excellence in optimizing trade channels.•Under my leadership attained the value and volume targets across Mini-Market, RVO & Small Pharmacies in Medina & Tabuk.•Accredited with Top Unit Manager Performance award 2015/2016 Van Operation Channel.Key Responsibilities: •Presided over day-to-day business activities focusing on Sales and strategic growth of the units. Owned/ evolved marketing strategy and executed plans to hit key metrics.•Established coverage, and distribution objectives in line with the business plan and achieve turnover targets, profit targets and market share targets.•Initiated customized strategy/action plan per channel and market. Proffered new strategies for successfully negotiating contractual provisions with key channel partners to reduce the cost of doing business, optimize trade investment, introduced full conditionality of spent & maximized ROI.•Supervised preparation of CBD units’ budget by preparing analysis and data related to specific elements. Ensured effective financial management of expenses versus budgets.•Delegated/empowered the team. Led team brainstorms that efficiently produce breakthrough insights. Show less Key Responsibilities: •Established sales goals, and managed budgets and sales forecasts. Offered game-changing insights for resolving challenges, enhancing bottom-line and registering unprecedented net operating profit.•Propelled the brand's market share across the market. Employed research insights & marketing vision to fuel decisions that accelerate new customers’ acquisition, and profitable growth & create a success roadmap.•Acted as a catalyst in the evolution of business and operations excellence, authored corporate excellence plans, short- & long-term Company plans, policies and procedures for sustainable development.•Built a high-performing sales team by providing strong mentorship, coaching and guidance & sustain a group of motivated employees aligned with the organization. Show less Key Responsibilities: •Drove, integrated and supported sales strategy and its execution.•Led in-store fundamentals and initiatives execution. Effectively developed and managed operational field sales force.•Analyzed customers' sell-out data and POS data to prioritize accounts and grow sales in near real-time.•Maintained the distribution & shelf share by category by brand. Used point-of-sale data to find actionable growth opportunities to outsmart the competition and become top performers in the field. Show less

  • North & South District Manager

    Jan 2021 - now

  • Medina General Trade Manager, Key Accounts– Modern trade– Pharmacy – Whole Sale – Pre-sell – Van

    Jan 2019 - Jan 2021

  • Traditional Trade Unit Manager Medina / Tabuk

    Jan 2014 - Jan 2019

  • Traditional Trade Unit Manager Medina / Tabuk

    Jan 2012 - Jan 2014

  • Customer Business Development, Key Accounts Section Manager

    Jan 2010 - Jan 2012