Experience

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  Universidad de los andes

  Sept 2010 - Sept 2011

  Research assistant

  Research and analysis of the cultural meaning of home in Colombia. Defining motivation roles, insights, rituals and behaviors in that context through Design Thinking methodologies, in order to create new ideas for cultural business. Teacher in charge: Carolina Agudelo.

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  1000voltios

  Jan 2011 - Jan 2011

  Branding

  Freelance - Development of Branding strategies (Brand DNA, Positioning, Identity Categories)Industry: Marketing and Advertising.

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  Sancho bbdo

  Oct 2011 - Jun 2013

  Creative for new business alliances (based on dunnhumby crm analysis)

  Creative for Grupo Éxito one of the largest retails at Colombia; responsible for creating communication ideas for allied brands based on CRM research done by DunnHumby. Teamwork with DunnHumby on Retail Trends analysis. The goal of our unit was to increase repurchase and loyalty on existing clients; this goal was accomplished through the communication and creative strategies designed. Industry: Marketing and Advertising.

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  Indexcol

  Jun 2013 - Jul 2014

  Digital strategic planner (diageo accounts)

  Responsible for planning and implementing Digital Strategies for Diageo’s fiscal year. Working with brands as: Old Parr, Johnnie Walker, Baileys, Buchanan’s, Don Julio and Zacapa. Strategies were defined towards Business and Marketing objectives in order to develop a better position by responding to a global Brand Consumer Strategy. As a result the Brands achieved a better penetration and amplification in both new and existing Colombian markets. Industry: Digital Marketing and Advertising. Show less

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  Tav

  Jul 2014 - Jun 2016

  Digital manager

  Debido al aumento en la participación e inversión de las empresas en Digital Business; mi objetivo en este cargo es definir, estructurar y liderar la unidad y el equipo del departamento digital. Encargada de la planeación, ejecución, monitoreo y optimización del presupuesto del área, logrando una evolución en la innovación de la empresa, con el fin de incrementar los ingresos a través los diferentes canales digitales y crear nuevos productos y servicios basados en análisis de datos digitales. - Digital Marketing Strategies (e-commerce, e-business, Social Media, SEO, SEM)- Desarrollo de estrategias e implementación de Inbound marketing a través de HubSpot.- Certificación en INBOUND MARKETING 2016Due to the increase in investment and participation of Colombian companies in digital Business, my main objective in TAV is to define, structure and lead the team and the Digital Business Unit. I’m responsible for planning, implementing and monitoring the digital strategy as well as optimizing the area’s budget. My main purpose is to increase revenue through digital channels for both B2B and B2C. Marking an increase on digital conversions (defined into micro and macro digital goals) over the last year. Show less

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  Mercado libre

  Jun 2016 - Jan 2019

  Head marketing
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  Uber

  Jan 2019 - Jun 2020

  Marketing manager uber eats - acac region (andean, central america and caribbean)
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  Puntos colombia

  Jul 2020 - Aug 2021

  Marketing director

  Lead Puntos Colombia marketing strategy achieving life cycle growth and brandpositioning (Brand equity, co-Marketing, CRM, Social Marketing, B2B andsponsorships)Lead PCO Digital transformation impacting long-term business KPIs.Lead Marketing team 15 talented people, Teams: Growth, User Experience, BrandManagement. and NLOBs.

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  Meru.com

  Sept 2021 - Apr 2022

  Head of marketing - latam

  Lead Marketing strategy, building a great team. Challenging startup ecosystems in LATAM

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  Didi

  Mar 2022 - now

  Marketing lead for fintech - credits

  Lead Marketing strategy and build up marketing team.