Experience

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  Comunica plc

  Sept 1997 - Aug 2002

  Network administrator

  - Worked as network administrator with MS Windows, NT Server and MS Exchange.- Provided 3rd level user support to staff with hardware and software problems. - Provided system security, back up & recovery solutions.- Structured cabling expert for voice & data across multi-site organisation.- Planned and performed enterprise wide network and server upgrades.

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  Cas ltd

  Jun 2002 - Jun 2009

  Trade sales manager

  - Joined the company to build, develop and grow the B2B sales department.- Set up in house training and certification programs to enable purchasing of specific brands.- Developed a B2B secure online web portal service for certified customers.- Implemented regular electronics & paper marketing via sales catalogues and spot “hot deals”.- Recruited, trained and managed in house sales team.

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  Digital sound ltd

  Aug 2002 - Oct 2005

  Sales manager

  - Joined to implement and manage online and retail expansion of company.- Established call centre with policies and procedures to handle customer calls. - Recruited, trained, and coached sales staff.- Turnover grew from £300,000 to £2m.

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  Home av direct

  Jul 2009 - Mar 2017

  Director of sales and marketing

  A start-up that grew to become the UK’s largest dealer and retailer of home electronics where, leading the company through its growth and expansion across Europe and driving eCommerce sales activities, I was responsible for:• Recruiting, training and developing staff across multiple commercial departments.• Designing and managing the eCommerce strategy with SEO. Spearheading sales over multiple platforms, including company website, Amazon, eBay. Generated sales of £10 million through platforms.• Assessing market opportunities to build new territories and expand existing sales regions. From UK, built sales network into France, Germany, Spain and Italy.• Developing an understanding of competitive offerings to structure the company’s offerings and pricing.• Creating and fine-tuning expansion roadmaps and implementation strategies.• Overseeing vendor and supplier relationship management to elevate robustness of upstream supplychains, ensuring an ability to deliver on the customer service promise.• Launching marketing and brand awareness efforts across social media channels, focusing on audienceand customer engagement, demand generation and brand recognition.• Aligning marketing activities with strategic sales objectives.• Negotiating supply terms and conditions and verifying supplier adherence to SLAs.• Preparing operating budgets and analysing areas of cost improvement.• Conducting customer service audits to maintain customer brand loyalty and repeat sales. Show less

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  Self employed

  Aug 2010 - Jun 2016

  Property manager

  Identifying properties for renovation and refurbishment, building a portfolio of acquisitions for lease and resale, key successes revolved around:• Working with finance partners to structure purchase of under-valued properties.• Collaborating with renovation and contactor teams, reviewing performance levels and deliverables. • Focusing on enhanced tenant relations to secure lease renewals.• Maintaining compliance to all regulatory guidelines and property management best-practices Show less

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  Sidra medicine

  Mar 2017 - Mar 2019

  Senior manager of process improvement

  Integrated within the innovative Education City, a best-in-class provider of tertiary healthcare services for women and children. Leading efforts to transform and energise business processes, I successfully:• Deployed a Six-Sigma centred approach to align seamless management processes to effectively achieve the organisation’s objectives.• Rationalised patient workflows across all operations while overseeing new service activation.• Assessed service levels against established KPIs, identifying opportunities for improvement as part ofongoing quality assurance efforts.• Served as member of the Clinical Management Group to steer the Quality team’s activities.• Implemented Project Management methodologies to lead new initiatives and address emergingoperational issues.• Reported progress and performance levels to the executive leadership team. Show less

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  Metro mart

  Mar 2019 - Apr 2023

  General manager

  Maintaining overall responsibility for strategic sales and revenue growth; team engagement and customer focused business development; with a track record of elevating store revenue and profitability for a growing retail brand, I:• Develop strategic sales goals and targets while establishing benchmarks of superior customer service and team performance with departmental managers and supervisors.• Work with HR team to align staffing levels, performance management and career development to customer service and sales growth objectives.• Provide leadership to workforce management and strategic planning teams to create a culture of development and continuous performance improvement.• Drive digital transformation efforts, expanding sales efforts across a network of eCommerce partnerships with brands including InstaShop, Snoonu, Talabat and Rafeeq.• Provide leadership to store associates; coaching for success and spearheading employee engagement and; diversity and inclusion initiatives.• Guide the opening of new locations, maintaining a consistency in operating and service standards.• Design local sales promotions and initiatives; successfully increasing sales through overseeingconsumer engaging product placement and visual merchandising activities.• Maintain location P&L management responsibility; reviewing operating costs and addressing actualversus projected sales.• Refine talent acquisition and employee professional development initiatives; helping direct the end-to-end employee relationship; ensuring best practice and regulatory compliant employee relations.• Manage pricing strategies to achieve required margin and labour targets.• Review monthly store performance levels against established metrics and KPIs with the company CEO. Show less

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  Encircle group

  May 2023 - now

  Group operations manager

  As the Group Operations Manager, I lead ongoing operational restructuring for improved performance and expense reduction whilst implementing strategic changes to ensure a consistent increase in turnover. Managing the marketing team, I drive initiatives to boost brand awareness and oversee customer services. Building strong stakeholder relationships, I negotiate contracts for mutual benefit, fostering continuous growth. Additionally, I streamline processes for enhanced efficiency, play a key role in expansion activities, and manage current business development efforts. My responsibilities also include the development and updating of systems, rules, and procedures for optimized ongoing operations.• Ongoing restructuring of operations to achieve substantial reductions in expenses.• Continuously implementing strategic changes, contributing to a consistent increase in turnover.• Overseeing the marketing team's responsibilities, directing key initiatives to enhance brand awareness.• Building and maintaining strong relationships with stakeholders to drive ongoing growth and negotiating contracts for mutual benefit.• Leading initiatives to streamline processes, ensuring continuous improvement in overall efficiency and productivity across diverse entities.• Playing a vital role in ongoing expansion activities, contributing to acquisitions and alliances.• Leading hiring process, conducting interviews and onboarding for new employees whilst also ensuring adherence to company policies by employees.• Developing and updating manuals, systems, rules, and procedures to optimise ongoing operations.• Supervise a dynamic team of business support staff, providing guidance and fostering a collaborative work environment.• Collaborated with the management team on fiscal strategic planning. Show less