Experience

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  Dedic-gpti

  Mar 2010 - Jul 2011

  Instrutor de treinamento

  • Ministrar treinamentos para equipes de atendimento (CRM), BKO e Atendentes de telemarketing em geral;

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  Almaviva do brasil

  Jan 2011 - Jan 2014

  Instrutor de treinamento

  • Ministrar treinamentos técnicos e comportamentais para equipes vendedores• Logística de treinamentos e eventos de forma geral;• Relatórios gerenciais e operacionais;• Desenvolvimento de conteúdos didáticos e design de materiais de treinamento;• Auditoria de campo;• Treinamento on the job;• Viagens nacionais;

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  Pop trade marketing

  Jan 2014 - Jul 2018

  Analista de treinamento - trade mkt

  • Ministrar treinamentos técnicos e comportamentais para equipes de promotores e impulsionadoras de PDV;• Seguir os guias de marcas dos clientes para auxilio e capacitação de promotores para a positivação correta de produtos/pontos extras/ponto natural;• Logística de forma geral;• Planejamento e execução de eventos;• Relatórios Gerenciais e operacionais;• Desenvolvimento de conteúdos didáticos e design materiais de treinamento;• Auditoria de campo;• Treinamento on the job;• Viagens nacionais;• Atuação em vídeo-aulas;• Gestão da Plataforma EAD; Exibir menos

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  Honda brasil

  Jul 2018 - Jan 2023

  Product owner websites

  Led the backlog management and end-to-end e-commerce flow design, ensuring seamless integration between business needs and technical implementation. Focused on optimizing sales processes, user experience, and data-driven decision-making.Key Contributions:E-commerce Strategy & UX Optimization: Defined new screens, functionalities, and sales components, enhancing the user journey and conversion rates.Business & Technology Alignment: Acted as a bridge between business, IT, compliance, development, and infrastructure teams, ensuring smooth communication and feasibility of implementations.Supplier & Project Management: Oversaw the selection, hiring, and management of suppliers, ensuring high-quality deliveries aligned with strategic goals.Technical & Crisis Management Studies: Conducted in-depth evaluations on functionality, risk mitigation, and system stability, ensuring business continuity.Agile Execution & Sprint Monitoring: Led discovery phases, user story creation, and sprint progress tracking, optimizing development workflows.Data-Driven Growth & Experimentation: Designed and analyzed A/B tests, providing insights for UX, SEO, and conversion rate improvements.Reporting & Performance Analysis: Delivered weekly and monthly reports in English, providing stakeholders with strategic insights and progress tracking.With a user-centric and data-driven approach, I ensured that digital platforms, e-commerce solutions, and business strategies were effectively aligned to drive engagement, sales, and operational efficiency. Exibir menos

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  Hyundai motor brasil

  Jan 2023 - Jan 2024

  Product owner websites

  Led the backlog management and digital transformation of Hyundai’s online ecosystem, focusing on website optimization, e-commerce development, and strategic integrations to enhance customer engagement and sales.Key contributions:Website Redesign: Managed the revamp of Hyundai.com.br, improving UX, SEO, and conversion-driven design for scalability and seamless user experience.E-commerce & Sales Optimization: Led the implementation of new sales components, boosting lead generation and integrating with Hyundai’s CRM (Salesforce).New Digital Projects: Managed the roadmap for confidential initiatives, ensuring data security, compliance, and alignment with corporate goals.Business & IT Bridge: Acted as liaison between business units, IT, development teams, compliance, and external stakeholders for efficient execution.Supplier & Contract Management: Oversaw supplier hiring, contract renewals, and amendments, ensuring alignment with business objectives.Data-Driven Decision Making: Integrated BI/Analytics with content teams to refine growth strategies, KPI tracking, and performance optimization.Sprint & Agile Execution: Led discovery phases, user story writing, and sprint monitoring, ensuring alignment between technical and business requirements.Crisis Management & Health Assessments: Conducted technical assessments to ensure platform resilience during high-traffic marketing campaigns.A/B Testing & Optimization: Designed and monitored A/B tests to validate UX, sales funnel performance, and customer behavior.Budget & Financial Oversight: Managed supplier payments, contract negotiations, and budget allocation for digital initiatives.With a data-driven mindset, I combined technology, strategy, and business intelligence to optimize Hyundai’s digital platforms, enhancing engagement, lead conversion, and resilience. Exibir menos

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  Volvo group

  Jan 2024 - now

  Services business development

  Focusing on digital transformation and data-driven solutions, I lead the development of CSI (Commercial Services Intelligence), a key sales intelligence tool that enhances decision-making for dealership teams. My role involves defining business rules, product backlog management, and ensuring the successful delivery of a scalable and intuitive platform that integrates with Volvo’s ecosystem.Key contributions include:ICS Development: Managing the software development lifecycle, coordinating cross-functional teams, and structuring business logic to enhance sales opportunities through predictive analytics and customer behavior insights. The platform provides data-driven recommendations, improving lead conversion rates and dealership efficiency.Process Automation & Business Intelligence: Implementing AI-driven analytics and automation strategies to streamline workflows, ensuring ICS delivers accurate insights on part replacement intervals, inventory forecasting, and proactive sales actions.Project & Supplier Management: Overseeing suppliers for data modeling and software development, ensuring alignment with business goals and delivering impactful solutions that improve the aftermarket segment.Connected Services & Volvo Connect: Supporting the integration of telematics data into sales and service strategies, enhancing fleet management capabilities, and enabling predictive maintenance features through real-time insights.With a strong focus on software development, AI-driven insights, and strategic project execution, I bridge technology and business to deliver innovative solutions that drive efficiency and growth in the aftermarket sector. Exibir menos