Experience

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  Bahrain credit

  Sept 2001 - Mar 2009

  Assistant manager - marketing

  • Set marketing objectives and develop strategic marketing plans • Evaluate and assess advertising and promotional campaigns, and effect their implementation• Plan schedules and monitor the effectiveness of advertising and promotional campaigns • Set marketing policies and procedures for all business units• Manage and plan for the Contact Center to ensure meeting target business and service level• Manage customer relation team and ensure delivering the desired service quality• Develop a professional marketing team to respond to market situation and achieve the department's objectives • Coordinate with Sales and Business Development Department to increase awareness of current events and business opportunities within the industry and to share product and promotional information• Budget and control the marketing expenditure on annual basis• Coordinate the development and production of major prints such as Annual report, Interim Report, Newsletter and Rights issue memorandum.• Maintain appropriate relations with media, marketing agencies and government organizations• Handle the public relations activities such press conferences, annual general meetings, announcements and charity days• Responsible to maintain scheduled communications with customers for feedback, follow-up, updates and cross selling Show less

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  Y.k. al-moayyed & sons

  Apr 2011 - Mar 2016

  Marketing manager, infiniti & renault

  • Strategic planning and brand management to achieve highest return against the budget.• New product launching including market research, pricing strategy, launch plan, model in focus campaigns and campaign monitoring.• Expert in opening new branches and supporting campaigns including ceremonies, teaser and post campaign, digital advertising, social media, outdoor advertising, interior and exterior branding.• Prepare annual marketing budget -for Infiniti, Renault and Nissan after sales- and report the marketing expenses on monthly basis to ensure controlling budget• Conduct marketing survey to monitor automotive market, competitors pricing, promotional campaigns and value against sales volume.• Managing communications with regional offices of Infiniti and Renault • Managing media and agencies to ensure the delivery of desired message and quality within the agreed time frame Show less