Ipsa Kalra

Experience

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  Accenture

  Apr 2013 - Jun 2013

  Summer Intern, India Business

  Supply Chain Optimization & Re-engineering for one of India's largest pharmaceutical companies1. Developed long range demand-forecasting tool using statistical forecasting model enabled for a 5 year period 2. Formulated tools to evaluate equipment, material & space capacity that aided in strategic decision making3. Devised the computation method, analytics & presentation for performance metrics across markets & plantsImpact: LRP tools successfully implemented in the next cycle & widely appreciated for analytical approach & ease of use Show less

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  Tata Administrative Services

  Jun 2014 - Mar 2021

  TAS Manager
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  Tata Steel

  Jul 2014 - Oct 2014

  Corporate Services - Reporting to VP, Corporate Services

  Commercialization & branding of Tata Steel Adventure Foundation 1. Increased brand presence of TSAF across non-traditional forms of media, mainly, digital & social 2. Remodelled the current operating strategy & introduced customized courses for varying levels of management3. Launched a new initiative for senior management in Tata Steel, in collaboration with the international outbound leadership institute NOLS (National Outdoor Leadership School)Project Plan Development for Corporate Social Responsibility – Chronic Care & Geriatric Care 1. Need Analysis & voice-of-customer (VOC) conducted through primary & secondary research to identify geriatric issues2. Concept for day care centre mapping existing facilities & resources developed & submitted Impact: Detailed plan for day care centre accepted for implementation by Chief, Corporate Services Tata Engage & Tata Steel Employee Volunteerism - Operations management & corporate branding1. Appointed SPOC for Tata Steel Ltd. to ensure maximum participation & co-ordination of all activities with Tata Engage Team, Tata Sustainability Group 2. Analysed the best practices of Tata Group with regard to Employee Volunteerism to successfully launch the first ever Tata Steel Employee Volunteerism Month at Tata Steel on 5th Sep, 20143. Managed end-to-end corporate branding & promotions for the event in collaboration with Corporate Communication (TSL) & Tata Sustainability Group Show less

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  Conneqt Business Solutions

  Oct 2014 - Jan 2015

  Strategy & Marketing - Reporting to Chief Operating Officer

  Strategy for Offering Design on Service, Marketing, Sales & Social Cloud1. Created a business case estimating total addressable market size & commercials for the cloud based offerings for Tata-BSS 2. Developed a strategy road map for offerings outlining activities, timelines, synergies & support required Marketing Plan & Strategy 1. Defined goals & objectives to be met through the marketing plan by discussing with concerned stakeholders2. Developed a marketing plan defining the success metric, target segment, geography, RACI & work flow for each activity3. Acted as a SPOC to facilitate relationship establishment with digital media firms to provide marketing solutions for Tata BSSCo-authored a white paper with the COO & AVP, Business Transformation titled 'The 11 Magic Suite of e-Retail' Show less

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  Tata Trusts

  Jan 2015 - Mar 2015

  Urban Housing & Development

  Background study & implementation road map on urban affordable housing/habitat in partnership with various NGOs across India 1. Developed & tested a framework to look at affordable housing portfolio through collaboration with various stakeholders of the ecosystem 2. Defined the target segments & the modes of intervention for each type after extensive primary & secondary research 3. Created a repository of best practices & case studies across various geographiesImpact: The framework has been developed into a strategy to be rolled out as a pilot in selected location(s) Show less

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  Tata CLiQ

  Jun 2015 - Mar 2021

  • Head - Beauty

    Oct 2020 - Mar 2021

  • Head - Category Marketing (Fashion)

    Oct 2018 - Sept 2020

  • Category Marketing Manager (Fashion)

    Apr 2018 - Sept 2018

  • Category Operations Manager (Fashion)

    Jun 2017 - Apr 2018

  • Manager - Content & Catalog

    Jun 2015 - Jun 2017
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  Landmark Group

  Mar 2021 - now

  Senior Manager - Category Management (e-commerce)